Question 1

Consumers' basic needs do not change,but the products that satisfy them do.

Accepted Answer

A) True 
 B)False

Question 2

According to Maslow,individuals seek to satisfy higher-level needs before lower-level needs emerge.

Accepted Answer

A) True 
 B)False

Question 3

The nature and persistence of an individual's behavior are often influenced by expectations of success or failure in reaching certain goals.What are the implications of this observation for marketers?

Accepted Answer

Marketers should make goals reasonably a

Question 4

The physiological needs for food,water,and air are called ________ needs.

Accepted Answer

A)  secondary 
B)  innate 
C)  acculturated 
D)  psychogenic 
E)  acquired 
A)  secondary 
B)  innate 
C)  acculturated 
D)  psychogenic 
E)  acquired

Question 5

Barry started drinking sodas and began drinking more water in an effort to lose weight.Over time,he found that he actually disliked sodas and preferred water.In this case,water constitutes a ________.

Accepted Answer

A)  specific goal 
B)  biogenic goal 
C)  substitute goal 
D)  secondary goal 
E)  objective goal 
A)  specific goal 
B)  biogenic goal 
C)  substitute goal 
D)  secondary goal 
E)  objective goal

Question 6

A positive goal is one toward which behavior is directed,and is often referred to as an ________.

Accepted Answer

A)  inclining object 
B)  approach object 
C)  interactive object 
D)  autonomous object 
E)  avoidance object 
A)  inclining object 
B)  approach object 
C)  interactive object 
D)  autonomous object 
E)  avoidance object

Question 7

Primary needs result from the individual's subjective psychological state and from relationships with others.

Accepted Answer

A) True 
 B)False

Question 8

Individuals are usually somewhat more aware of their ________ needs than they are of their ________ needs.

Accepted Answer

A)  psychological; physiological 
B)  secondary; primary 
C)  physiological; psychological 
D)  psychogenic; biogenic 
E)  acquired; innate 
A)  psychological; physiological 
B)  secondary; primary 
C)  physiological; psychological 
D)  psychogenic; biogenic 
E)  acquired; innate

Consumers' basic needs do not change,but the products that satisfy them do.

According to Maslow,individuals seek to satisfy higher-level needs before lower-level needs emerge.

The nature and persistence of an individual's behavior are often influenced by expectations of success or failure in reaching certain goals.What are the implications of this observation for marketers?

The physiological needs for food,water,and air are called ________ needs.

Barry started drinking sodas and began drinking more water in an effort to lose weight.Over time,he found that he actually disliked sodas and preferred water.In this case,water constitutes a ________.

A positive goal is one toward which behavior is directed,and is often referred to as an ________.

Primary needs result from the individual's subjective psychological state and from relationships with others.

Individuals are usually somewhat more aware of their needs than they are of their needs.

Consumer Behavior: Meeting Changes and Challenges

Introduction to the Consumer Research Process

Market Segmentation and Strategic Targeting

Personality and Consumer Behavior

Consumer Perception

Consumer Learning

Consumer Attitude Formation and Change

Communication and Consumer Behavior

The Family and Its Social Class Standing

The Influence of Culture on Consumer Behavior

Subcultures and Consumer Behavior

Cross-Cultural Consumer Behavior: an International Perspective

Consumers and the Diffusion of Innovations

Consumer Decision Making and Beyond

Marketing Ethics and Social Responsibility

Filters

Exam 4: Consumer Motivation

Consumers' basic needs do not change,but the products that satisfy them do.

According to Maslow,individuals seek to satisfy higher-level needs before lower-level needs emerge.

The nature and persistence of an individual's behavior are often influenced by expectations of success or failure in reaching certain goals.What are the implications of this observation for marketers?

The physiological needs for food,water,and air are called ________ needs.

Barry started drinking sodas and began drinking more water in an effort to lose weight.Over time,he found that he actually disliked sodas and preferred water.In this case,water constitutes a ________.

A positive goal is one toward which behavior is directed,and is often referred to as an ________.

Primary needs result from the individual's subjective psychological state and from relationships with others.

Individuals are usually somewhat more aware of their ________ needs than they are of their ________ needs.

Consumer Behavior: Meeting Changes and Challenges

Introduction to the Consumer Research Process

Market Segmentation and Strategic Targeting

Personality and Consumer Behavior

Consumer Perception

Consumer Learning

Consumer Attitude Formation and Change

Communication and Consumer Behavior

The Family and Its Social Class Standing

The Influence of Culture on Consumer Behavior

Subcultures and Consumer Behavior

Cross-Cultural Consumer Behavior: an International Perspective

Consumers and the Diffusion of Innovations

Consumer Decision Making and Beyond

Marketing Ethics and Social Responsibility

Filters

Individuals are usually somewhat more aware of their needs than they are of their needs.