Exam 12: Distribution Channel Decisions

What are the advantages and disadvantages of an intensive distribution strategy?

Identify and define the basic types of contractual VMSs.

Moon Art Inc. ,a publisher of graphic novels,comics,and humor books,uses mobile messages to promote its books to consumers.Which of the following retailing channel is Moon Art Inc.employing here?

Which of the following is the most important element of distribution service to customers,especially for those who have implemented just-in-time delivery?

Describe the service requirements that might be targeted for consumers,industrial end users,or other members of the distribution channel.

Which of the following merchant middlemen takes physical possession of the goods which are mostly manufactured?

Dependability refers to how long it takes the manufacturer to receive,process,and deliver an order.

Sales agents:

The most important objective of any distribution channel is to:

Manufacturer's export agents specialize in only a few countries and have a short-term relationship with their clients.

Which of the following strategies uses the maximum possible number of retailers and is most appropriate for low-involvement,frequently purchased convenience goods?

In _____,a firm offers the right to use its intangible assets in exchange for royalties or some other form of payment.

Which of the following channels is most common for low cost,frequently purchased items?

Manufacturer-wholesaler franchise systems are exemplified by the ______ industry.

Which of the following is true of low-margin/high-turnover stores?

Due to the substantial mutual investments,well-entrenched channels are usually easy to change in response to shifting market or competitive conditions.

The major disadvantage of using an exclusive distribution strategy from the viewpoint of the manufacturer is the:

Manufacturer-retailer franchise systems are exemplified by the soft-drink industry.

The set of interdependent organizations involved in the process of making a product or service available for consumption or use by consumers or industrial users are known as a(n):

Territorial restrictions involve the granting of a geographical monopoly to a buyer for a given product.