Question 1

Exporting to an unfamiliar foreign market is beneficial to a pioneer because:

Accepted Answer

A) the entry barriers are high in exporting. 
B) it gives high degree of control. 
C) it lowers the financial risk involved. 
D) it makes marketing and distribution easier. 
A) the entry barriers are high in exporting. 
B) it gives high degree of control. 
C) it lowers the financial risk involved. 
D) it makes marketing and distribution easier. C

Question 2

Exporting lowers the financial risk involved for the pioneer when entering an unfamiliar foreign market.

Accepted Answer

A) True 
 B)False  True

Question 3

Describe how a challenger can successfully implement a frontal attack.

Accepted Answer

A government's purchasing processes tend to be different in some respects from those of a business organization.Government organizations tend to require more documentation and paperwork from their suppliers because their spending decisions are subject to public review.Thus,although most governments provide would-be suppliers with detailed guides describing their procedures and requirements,some suppliers complain about excessive bureaucracy,costly paperwork,and red tape.Another difference is that government organizations typically require suppliers to submit bids,and contracts are usually awarded to the lowest bidder who meets the minimum standards specified in the contract.In some cases,though,a government unit will make allowances for a supplier's superior product quality or customer service.They also sometimes purchase on a negotiated or "cost-plus" contract basis,particularly when the product being purchased will require a lengthy development period (a hydroelectric dam)or major and uncertain R&D investments (a new weapons system),or when there are few alternative suppliers to compete for the contract.

Question 4

The _____ strategy is less likely to focus much on advertising.

Accepted Answer

A) mass-market penetration 
B) skimming 
C) delayed withdrawal 
D) market expansion 
A) mass-market penetration 
B) skimming 
C) delayed withdrawal 
D) market expansion

Question 5

A niche penetration strategy is less attractive when there are few barriers to the entry of major competitors.

Accepted Answer

A) True 
 B)False

Question 6

A firm increases its ability to attract new customers by developing new product offerings aimed to capture a variety of user segments.It also improves its ability to retain current customers as market fragments.The firm is most likely pursuing the _____ strategy.

Accepted Answer

A) market expansion 
B) fortress 
C) confrontation 
D) defensive 
A) market expansion 
B) fortress 
C) confrontation 
D) defensive

Question 7

Which of the following type of marketing strategy is most likely to focus primarily on maintaining leading share position in total market?

Accepted Answer

A) Niche penetration strategy 
B) Personal selling strategy 
C) Skimming and early withdrawal strategy 
D) Mass-market penetration strategy 
A) Niche penetration strategy 
B) Personal selling strategy 
C) Skimming and early withdrawal strategy 
D) Mass-market penetration strategy

Question 8

Which of the following advantages of a pioneer is best reflected in the idea that the pioneer's actions set standards for quality,price,and post-sale service which subsequent entrants must either meet or beat?

Accepted Answer

A) Economies of scale 
B) High switching costs 
C) Distribution advantage 
D) Defining the rules of the game 
A) Economies of scale 
B) High switching costs 
C) Distribution advantage 
D) Defining the rules of the game

Question 9

On the basis of the Booz,Allen & Hamilton study,distinguish graphically among categories of new products.Label axes of your graph,and label the positions of the major product groupings in terms of its newness to the market and company.

Accepted Answer

The answer of On the basis of the Booz,Allen &...

Question 10

A niche penetration strategy is most appropriate when the new market is expected to grow quickly and there are a number of different benefits or application segments to appeal to.

Accepted Answer

A) True 
 B)False

Question 11

Niche penetration strategy differs from mass-market penetration strategy in that it:

Accepted Answer

A) is characterized by extensive salesforce efforts. 
B) does not use heavy advertising. 
C) avoids broad use of mass media. 
D) has extensive introductory sales promotions. 
A) is characterized by extensive salesforce efforts. 
B) does not use heavy advertising. 
C) avoids broad use of mass media. 
D) has extensive introductory sales promotions.

Question 12

Pioneers can better their market positions if the switching costs in the industry are low.

Accepted Answer

A) True 
 B)False

Question 13

What are the advantages of a entering a market using a follower strategy?

Accepted Answer

Advantages available to followers accrue

Question 14

A relatively high price is appropriate for a skimming strategy to increase margins and revenues.

Accepted Answer

A) True 
 B)False

Question 15

Which advantage to a pioneer is associated with the idea that the pioneer can gain a production advantage in terms of volume which might help it to lower its per-unit production costs at a faster rate than followers?

Accepted Answer

A) Distribution advantage 
B) Economies of scale 
C) First choice of market segments 
D) High switching costs 
A) Distribution advantage 
B) Economies of scale 
C) First choice of market segments 
D) High switching costs

Question 16

A frontal attack is most likely to succeed when existing customers have strong brand preferences and loyalties.

Accepted Answer

A) True 
 B)False

Question 17

_____ refer to existing products that are targeted at new applications and new market segments.

Accepted Answer

A) Line extensions 
B) Brand extensions 
C) Innovations 
D) Repositionings 
A) Line extensions 
B) Brand extensions 
C) Innovations 
D) Repositionings

Question 18

A niche market penetration strategy is used if the product technology is patentable or difficult to copy.

Accepted Answer

A) True 
 B)False

Question 19

HCB Computers is a software consulting firm.The company decides to launch a GSM based Smartphone,the first hardware product by the company,to capitalize on the increasing demand for smartphones.This is an example of a(n):

Accepted Answer

A) introducing a new product line. 
B) addition to existing product line. 
C) new-to-the world product. 
D) improvement of the existing product. 
A) introducing a new product line. 
B) addition to existing product line. 
C) new-to-the world product. 
D) improvement of the existing product.

Question 20

A pioneer firm is more capable than a follower in taking advantage of:

Accepted Answer

A) latest technology in the market. 
B) early positioning mistakes. 
C) early product mistakes. 
D) choice of segments and positions. 
A) latest technology in the market. 
B) early positioning mistakes. 
C) early product mistakes. 
D) choice of segments and positions.

Exporting to an unfamiliar foreign market is beneficial to a pioneer because:

Exporting lowers the financial risk involved for the pioneer when entering an unfamiliar foreign market.

Describe how a challenger can successfully implement a frontal attack.

The _____ strategy is less likely to focus much on advertising.

A niche penetration strategy is less attractive when there are few barriers to the entry of major competitors.

A firm increases its ability to attract new customers by developing new product offerings aimed to capture a variety of user segments.It also improves its ability to retain current customers as market fragments.The firm is most likely pursuing the _____ strategy.

Which of the following type of marketing strategy is most likely to focus primarily on maintaining leading share position in total market?

Which of the following advantages of a pioneer is best reflected in the idea that the pioneer's actions set standards for quality,price,and post-sale service which subsequent entrants must either meet or beat?

On the basis of the Booz,Allen & Hamilton study,distinguish graphically among categories of new products.Label axes of your graph,and label the positions of the major product groupings in terms of its newness to the market and company.

A niche penetration strategy is most appropriate when the new market is expected to grow quickly and there are a number of different benefits or application segments to appeal to.

Niche penetration strategy differs from mass-market penetration strategy in that it:

Pioneers can better their market positions if the switching costs in the industry are low.

What are the advantages of a entering a market using a follower strategy?

A relatively high price is appropriate for a skimming strategy to increase margins and revenues.

Which advantage to a pioneer is associated with the idea that the pioneer can gain a production advantage in terms of volume which might help it to lower its per-unit production costs at a faster rate than followers?

A frontal attack is most likely to succeed when existing customers have strong brand preferences and loyalties.

_____ refer to existing products that are targeted at new applications and new market segments.

A niche market penetration strategy is used if the product technology is patentable or difficult to copy.

HCB Computers is a software consulting firm.The company decides to launch a GSM based Smartphone,the first hardware product by the company,to capitalize on the increasing demand for smartphones.This is an example of a(n):

A pioneer firm is more capable than a follower in taking advantage of:

The Marketing Management Process

The Marketing Implications of Corporate and Business Strategies

Understanding Market Opportunities

Understanding Consumer Buying Behavior

Understanding Organizational Markets and Buying Behavior

Measuring Market Opportunities: Forecasting and Market Knowledge

Targeting Attractive Market Segments

Differentiation and Brand Positioning

Business Strategies: a Foundation for Marketing Program Decisions

Product Decisions

Pricing Decisions

Distribution Channel Decisions

Integrated Promotion Decisions

Marketing Strategies for a Digitally Networked World

Strategies for Mature and Declining Markets

Organizing and Planning for Effective Implementation

Measuring and Delivering Marketing Performance

Filters

Exam 15: Strategies for New and Growing Markets

Exporting to an unfamiliar foreign market is beneficial to a pioneer because:

Exporting lowers the financial risk involved for the pioneer when entering an unfamiliar foreign market.

Describe how a challenger can successfully implement a frontal attack.

The _____ strategy is less likely to focus much on advertising.

A niche penetration strategy is less attractive when there are few barriers to the entry of major competitors.

A firm increases its ability to attract new customers by developing new product offerings aimed to capture a variety of user segments.It also improves its ability to retain current customers as market fragments.The firm is most likely pursuing the _____ strategy.

Which of the following type of marketing strategy is most likely to focus primarily on maintaining leading share position in total market?

Which of the following advantages of a pioneer is best reflected in the idea that the pioneer's actions set standards for quality,price,and post-sale service which subsequent entrants must either meet or beat?

On the basis of the Booz,Allen & Hamilton study,distinguish graphically among categories of new products.Label axes of your graph,and label the positions of the major product groupings in terms of its newness to the market and company.

A niche penetration strategy is most appropriate when the new market is expected to grow quickly and there are a number of different benefits or application segments to appeal to.

Niche penetration strategy differs from mass-market penetration strategy in that it:

Pioneers can better their market positions if the switching costs in the industry are low.

What are the advantages of a entering a market using a follower strategy?

A relatively high price is appropriate for a skimming strategy to increase margins and revenues.

Which advantage to a pioneer is associated with the idea that the pioneer can gain a production advantage in terms of volume which might help it to lower its per-unit production costs at a faster rate than followers?

A frontal attack is most likely to succeed when existing customers have strong brand preferences and loyalties.

_____ refer to existing products that are targeted at new applications and new market segments.

A niche market penetration strategy is used if the product technology is patentable or difficult to copy.

HCB Computers is a software consulting firm.The company decides to launch a GSM based Smartphone,the first hardware product by the company,to capitalize on the increasing demand for smartphones.This is an example of a(n):

A pioneer firm is more capable than a follower in taking advantage of:

The Marketing Management Process

The Marketing Implications of Corporate and Business Strategies

Understanding Market Opportunities

Understanding Consumer Buying Behavior

Understanding Organizational Markets and Buying Behavior

Measuring Market Opportunities: Forecasting and Market Knowledge

Targeting Attractive Market Segments

Differentiation and Brand Positioning

Business Strategies: a Foundation for Marketing Program Decisions

Product Decisions

Pricing Decisions

Distribution Channel Decisions

Integrated Promotion Decisions

Marketing Strategies for a Digitally Networked World

Strategies for Mature and Declining Markets

Organizing and Planning for Effective Implementation

Measuring and Delivering Marketing Performance

Filters