Question 1

Economic trends are independent of the other macro trends.

Accepted Answer

A) True 
 B)False  False

Question 2

In the context of sociocultural trends,which of the following is true?

Accepted Answer

A) The interest in ethical behavior by businesses has not changed over the years. 
B) The sociocultural changes have no effect on the market. 
C) The society is moving toward healthy food habits. 
D) The increasing rate of immigration falls under the category of sociocultural trends. 
A) The interest in ethical behavior by businesses has not changed over the years. 
B) The sociocultural changes have no effect on the market. 
C) The society is moving toward healthy food habits. 
D) The increasing rate of immigration falls under the category of sociocultural trends. C

Question 3

What are critical success factors in the context of industries?

Accepted Answer

In most industries,in addition to hard-to-imitate elements that are firm specific,there are also a small number of critical factors that tend to separate the winners from the also-rans.These few factors are that industry's critical success factors,or CSFs for short.These few decisions or activities are the ones that,if gotten wrong,will almost always have severe negative effects on company performance.In the retailing business location is one such factor.

Question 4

In the context of regulatory environment,overregulation would result in the:

Accepted Answer

A) increase in entry of new competitors. 
B) decrease of inflationary pressures. 
C) increase in market attractiveness. 
D) protection of inefficiencies. 
A) increase in entry of new competitors. 
B) decrease of inflationary pressures. 
C) increase in market attractiveness. 
D) protection of inefficiencies.

Question 5

All of the following fall under the category of sociocultural trends,EXCEPT:

Accepted Answer

A) the increase in the world's older population. 
B) the popularity of natural foods. 
C) increase in the number of fitness clubs. 
D) the lowering of fat and cholesterol in packaged fooD. 
A) the increase in the world's older population. 
B) the popularity of natural foods. 
C) increase in the number of fitness clubs. 
D) the lowering of fat and cholesterol in packaged fooD.

Question 6

Increased interest in fitness and healthy food habits is an example of a(n)_____ trend.

Accepted Answer

A) regulatory 
B) economic 
C) demographic 
D) sociocultural 
A) regulatory 
B) economic 
C) demographic 
D) sociocultural

Question 7

Create an opportunity/threat matrix for a pharmaceutical firm.

Accepted Answer

The answer of Create an opportunity/threat matrix for a pharmaceutical...

Question 8

Give examples of important macro trends that a real estate investor,a high tech entrepreneur,and food company are most likely to consider.

Accepted Answer

A real estate investor would monitor eco

Question 9

Markets are comprised of sellers and industries are comprised of buyers.

Accepted Answer

A) True 
 B)False

Question 10

Global warming and increased attention to sustainability are trends in our _____ environment.

Accepted Answer

A) cultural 
B) technological 
C) natural 
D) demographic 
A) cultural 
B) technological 
C) natural 
D) demographic

Question 11

Which of the following is an example of green products?

Accepted Answer

A) Diesel engines 
B) Low-fat foods 
C) Detergents 
D) Organic fertilizers 
A) Diesel engines 
B) Low-fat foods 
C) Detergents 
D) Organic fertilizers

Question 12

The macro-level analyses of markets and industries mainly focus upon:

Accepted Answer

A) individuals in a market or industry. 
B) environmental conditions affecting the market. 
C) specific target customers and companies. 
D) channels of distribution related to a company. 
A) individuals in a market or industry. 
B) environmental conditions affecting the market. 
C) specific target customers and companies. 
D) channels of distribution related to a company.

Question 13

One way of measuring markets is in terms of the number of qualified potential customers.

Accepted Answer

A) True 
 B)False

Question 14

State the five competitive forces postulated by Porter that collectively determine an industry's long-term attractiveness.Is wireless phone service offered by a company a new entrant or substitute threat to wired phone service provided by the same company?

Accepted Answer

The five forces that determine an indust

Question 15

_____ is the critical success factor in the retailing business.

Accepted Answer

A) Customer care 
B) Location 
C) Management 
D) Technology 
A) Customer care 
B) Location 
C) Management 
D) Technology

Question 16

Entry into a market is more difficult when economies of scale and learning effects are absent.

Accepted Answer

A) True 
 B)False

Question 17

An industry's long term attractiveness can best be judged by analyzing the five major competitive forces identified by Porter.

Accepted Answer

A) True 
 B)False

Question 18

Opportunities are attractive at the micro level on the industry side when it possesses something proprietary that other companies cannot easily duplicate or imitate.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following factors has had the biggest impact on the way people communicate with each other?

Accepted Answer

A) Reduced costs of voice and data communication 
B) Increased data storage capabilities of devices 
C) Increased restrictions on the use of the Internet 
D) Stagnation of technological development 
A) Reduced costs of voice and data communication 
B) Increased data storage capabilities of devices 
C) Increased restrictions on the use of the Internet 
D) Stagnation of technological development

Question 20

In context of the present regulatory environment,which of the following holds true?

Accepted Answer

A) In the U.S. ,airlines,trucking,and railroads are yet to be deregulated. 
B) It has no effect upon the market attractiveness. 
C) Deregulation has typically changed the structure of the affected industries. 
D) Overregulation encourages the entry of new competitors. 
A) In the U.S. ,airlines,trucking,and railroads are yet to be deregulated. 
B) It has no effect upon the market attractiveness. 
C) Deregulation has typically changed the structure of the affected industries. 
D) Overregulation encourages the entry of new competitors.

Economic trends are independent of the other macro trends.

In the context of sociocultural trends,which of the following is true?

What are critical success factors in the context of industries?

In the context of regulatory environment,overregulation would result in the:

All of the following fall under the category of sociocultural trends,EXCEPT:

Increased interest in fitness and healthy food habits is an example of a(n)_____ trend.

Create an opportunity/threat matrix for a pharmaceutical firm.

Give examples of important macro trends that a real estate investor,a high tech entrepreneur,and food company are most likely to consider.

Markets are comprised of sellers and industries are comprised of buyers.

Global warming and increased attention to sustainability are trends in our _____ environment.

Which of the following is an example of green products?

The macro-level analyses of markets and industries mainly focus upon:

One way of measuring markets is in terms of the number of qualified potential customers.

State the five competitive forces postulated by Porter that collectively determine an industry's long-term attractiveness.Is wireless phone service offered by a company a new entrant or substitute threat to wired phone service provided by the same company?

_____ is the critical success factor in the retailing business.

Entry into a market is more difficult when economies of scale and learning effects are absent.

An industry's long term attractiveness can best be judged by analyzing the five major competitive forces identified by Porter.

Opportunities are attractive at the micro level on the industry side when it possesses something proprietary that other companies cannot easily duplicate or imitate.

Which of the following factors has had the biggest impact on the way people communicate with each other?

In context of the present regulatory environment,which of the following holds true?

The Marketing Management Process

The Marketing Implications of Corporate and Business Strategies

Understanding Consumer Buying Behavior

Understanding Organizational Markets and Buying Behavior

Measuring Market Opportunities: Forecasting and Market Knowledge

Targeting Attractive Market Segments

Differentiation and Brand Positioning

Business Strategies: a Foundation for Marketing Program Decisions

Product Decisions

Pricing Decisions

Distribution Channel Decisions

Integrated Promotion Decisions

Marketing Strategies for a Digitally Networked World

Strategies for New and Growing Markets

Strategies for Mature and Declining Markets

Organizing and Planning for Effective Implementation

Measuring and Delivering Marketing Performance

Filters

Exam 3: Understanding Market Opportunities

Economic trends are independent of the other macro trends.

In the context of sociocultural trends,which of the following is true?

What are critical success factors in the context of industries?

In the context of regulatory environment,overregulation would result in the:

All of the following fall under the category of sociocultural trends,EXCEPT:

Increased interest in fitness and healthy food habits is an example of a(n)_____ trend.

Create an opportunity/threat matrix for a pharmaceutical firm.

Give examples of important macro trends that a real estate investor,a high tech entrepreneur,and food company are most likely to consider.

Markets are comprised of sellers and industries are comprised of buyers.

Global warming and increased attention to sustainability are trends in our _____ environment.

Which of the following is an example of green products?

The macro-level analyses of markets and industries mainly focus upon:

One way of measuring markets is in terms of the number of qualified potential customers.

State the five competitive forces postulated by Porter that collectively determine an industry's long-term attractiveness.Is wireless phone service offered by a company a new entrant or substitute threat to wired phone service provided by the same company?

_____ is the critical success factor in the retailing business.

Entry into a market is more difficult when economies of scale and learning effects are absent.

An industry's long term attractiveness can best be judged by analyzing the five major competitive forces identified by Porter.

Opportunities are attractive at the micro level on the industry side when it possesses something proprietary that other companies cannot easily duplicate or imitate.

Which of the following factors has had the biggest impact on the way people communicate with each other?

In context of the present regulatory environment,which of the following holds true?

The Marketing Management Process

The Marketing Implications of Corporate and Business Strategies

Understanding Consumer Buying Behavior

Understanding Organizational Markets and Buying Behavior

Measuring Market Opportunities: Forecasting and Market Knowledge

Targeting Attractive Market Segments

Differentiation and Brand Positioning

Business Strategies: a Foundation for Marketing Program Decisions

Product Decisions

Pricing Decisions

Distribution Channel Decisions

Integrated Promotion Decisions

Marketing Strategies for a Digitally Networked World

Strategies for New and Growing Markets

Strategies for Mature and Declining Markets

Organizing and Planning for Effective Implementation

Measuring and Delivering Marketing Performance

Filters