Question 1

Among the most far-reaching of the six macro trend components is the economic environment.

Accepted Answer

A) True 
 B)False

Question 2

Entry into a market is difficult when strong product differentiation exists among current players.

Accepted Answer

A) True 
 B)False

Question 3

Opportunities are attractive at the micro level on the industry side when:

Accepted Answer

A) the company employs organizational processes that have been successfully used by others. 
B) the company possesses something proprietary that other companies cannot easily duplicate. 
C) the scope for growth of the target segment is limited. 
D) the products provide the existing customer benefits in the market. 
A) the company employs organizational processes that have been successfully used by others. 
B) the company possesses something proprietary that other companies cannot easily duplicate. 
C) the scope for growth of the target segment is limited. 
D) the products provide the existing customer benefits in the market.

Question 4

Technological developments have a profound impact on all of the following EXCEPT:

Accepted Answer

A) distribution. 
B) packaging. 
C) deregulation. 
D) marketing communication. 
A) distribution. 
B) packaging. 
C) deregulation. 
D) marketing communication.

Question 5

In context of the seven domains related to the pursuit of attractive opportunities,which of the following holds true?

Accepted Answer

A) The seven domains are additive and scoring well in each domain guarantees success. 
B) A brilliant management can turn a business known for bad economics into a success with little effort. 
C) When a company chooses unattractive opportunities to pursue,it will face tough sledding. 
D) It is not important for opportunities to match up to a company's expectation. 
A) The seven domains are additive and scoring well in each domain guarantees success. 
B) A brilliant management can turn a business known for bad economics into a success with little effort. 
C) When a company chooses unattractive opportunities to pursue,it will face tough sledding. 
D) It is not important for opportunities to match up to a company's expectation.

Question 6

Porter's five competitive forces include all of the following EXCEPT:

Accepted Answer

A) rivalry among present competitors. 
B) threat of complementary products. 
C) bargaining power of buyers. 
D) the bargaining power of suppliers. 
A) rivalry among present competitors. 
B) threat of complementary products. 
C) bargaining power of buyers. 
D) the bargaining power of suppliers.

Question 7

A reduction in the administrative and legal barriers to competition is called:

Accepted Answer

A) segmentation. 
B) protectionism. 
C) nationalization. 
D) deregulation. 
A) segmentation. 
B) protectionism. 
C) nationalization. 
D) deregulation.

Question 8

Trendz Inc. ,a global enterprise surveys the aging of the rapidly growing middle class in emerging countries,increased levels of immigration,and the decline in married households in developed countries.Which of the following components of the macro trend is being surveyed in this case?

Accepted Answer

A) Demographic 
B) Economic 
C) Sociocultural 
D) Regulatory 
A) Demographic 
B) Economic 
C) Sociocultural 
D) Regulatory

Question 9

The emergence of computers,smartphones,new lightweight materials,and genetically engineered drugs are related to the _____.

Accepted Answer

A) sociocultural environment. 
B) technological environment. 
C) transitory environment. 
D) demographic environment. 
A) sociocultural environment. 
B) technological environment. 
C) transitory environment. 
D) demographic environment.

Question 10

A(n)_____ is defined as being comprised of individuals or organizations that are interested and willing to buy a good or service to obtain benefits that will satisfy a particular need or want and who have the resources to engage in such a transaction.

Accepted Answer

A) industry 
B) firm 
C) market 
D) marketing channel 
A) industry 
B) firm 
C) market 
D) marketing channel

Question 11

A market that's stagnant or declining at the macro level can never be an attractive one.

Accepted Answer

A) True 
 B)False

Question 12

To assess opportunities,one must identify the industry's few CSFs,that generally include money.

Accepted Answer

A) True 
 B)False

Question 13

The success of buyers in their bargaining efforts is more when:

Accepted Answer

A) the switching cost is high. 
B) the threat of backward integration is absent. 
C) the extent of buyer concentration is high. 
D) the bargaining power of suppliers is high. 
A) the switching cost is high. 
B) the threat of backward integration is absent. 
C) the extent of buyer concentration is high. 
D) the bargaining power of suppliers is high.

Question 14

A(n)_____ consists of a group of firms that offer a product or class of products that are similar and are close substitutes for one another.

Accepted Answer

A) industry 
B) marketing channel 
C) market 
D) distribution chain 
A) industry 
B) marketing channel 
C) market 
D) distribution chain

Question 15

Studies indicate that while entry barriers may deter innovative entries into a market,they are less likely to deter me-too entries.

Accepted Answer

A) True 
 B)False

Question 16

The greater the bargaining power of the key suppliers in an industry,the greater will be the overall attractiveness of the industry.

Accepted Answer

A) True 
 B)False

Question 17

Rivalry is greater when there is little product differentiation.

Accepted Answer

A) True 
 B)False

Question 18

Demographic changes have no effect on public finances or society's costs of health care.

Accepted Answer

A) True 
 B)False

Question 19

What is the difference between a market and an industry?

Accepted Answer

Markets are composed of individuals or o

Question 20

The key outputs of a competent macro trend analysis for any market should include both quantitative and qualitative data.

Accepted Answer

A) True 
 B)False

Among the most far-reaching of the six macro trend components is the economic environment.

Entry into a market is difficult when strong product differentiation exists among current players.

Opportunities are attractive at the micro level on the industry side when:

Technological developments have a profound impact on all of the following EXCEPT:

In context of the seven domains related to the pursuit of attractive opportunities,which of the following holds true?

Porter's five competitive forces include all of the following EXCEPT:

A reduction in the administrative and legal barriers to competition is called:

Trendz Inc. ,a global enterprise surveys the aging of the rapidly growing middle class in emerging countries,increased levels of immigration,and the decline in married households in developed countries.Which of the following components of the macro trend is being surveyed in this case?

The emergence of computers,smartphones,new lightweight materials,and genetically engineered drugs are related to the _____.

A(n)_____ is defined as being comprised of individuals or organizations that are interested and willing to buy a good or service to obtain benefits that will satisfy a particular need or want and who have the resources to engage in such a transaction.

A market that's stagnant or declining at the macro level can never be an attractive one.

To assess opportunities,one must identify the industry's few CSFs,that generally include money.

The success of buyers in their bargaining efforts is more when:

A(n)_____ consists of a group of firms that offer a product or class of products that are similar and are close substitutes for one another.

Studies indicate that while entry barriers may deter innovative entries into a market,they are less likely to deter me-too entries.

The greater the bargaining power of the key suppliers in an industry,the greater will be the overall attractiveness of the industry.

Rivalry is greater when there is little product differentiation.

Demographic changes have no effect on public finances or society's costs of health care.

What is the difference between a market and an industry?

The key outputs of a competent macro trend analysis for any market should include both quantitative and qualitative data.

The Marketing Management Process

The Marketing Implications of Corporate and Business Strategies

Understanding Consumer Buying Behavior

Understanding Organizational Markets and Buying Behavior

Measuring Market Opportunities: Forecasting and Market Knowledge

Targeting Attractive Market Segments

Differentiation and Brand Positioning

Business Strategies: a Foundation for Marketing Program Decisions

Product Decisions

Pricing Decisions

Distribution Channel Decisions

Integrated Promotion Decisions

Marketing Strategies for a Digitally Networked World

Strategies for New and Growing Markets

Strategies for Mature and Declining Markets

Organizing and Planning for Effective Implementation

Measuring and Delivering Marketing Performance

Filters

Exam 3: Understanding Market Opportunities

Among the most far-reaching of the six macro trend components is the economic environment.

Entry into a market is difficult when strong product differentiation exists among current players.

Opportunities are attractive at the micro level on the industry side when:

Technological developments have a profound impact on all of the following EXCEPT:

In context of the seven domains related to the pursuit of attractive opportunities,which of the following holds true?

Porter's five competitive forces include all of the following EXCEPT:

A reduction in the administrative and legal barriers to competition is called:

Trendz Inc. ,a global enterprise surveys the aging of the rapidly growing middle class in emerging countries,increased levels of immigration,and the decline in married households in developed countries.Which of the following components of the macro trend is being surveyed in this case?

The emergence of computers,smartphones,new lightweight materials,and genetically engineered drugs are related to the _____.

A(n)_____ is defined as being comprised of individuals or organizations that are interested and willing to buy a good or service to obtain benefits that will satisfy a particular need or want and who have the resources to engage in such a transaction.

A market that's stagnant or declining at the macro level can never be an attractive one.

To assess opportunities,one must identify the industry's few CSFs,that generally include money.

The success of buyers in their bargaining efforts is more when:

A(n)_____ consists of a group of firms that offer a product or class of products that are similar and are close substitutes for one another.

Studies indicate that while entry barriers may deter innovative entries into a market,they are less likely to deter me-too entries.

The greater the bargaining power of the key suppliers in an industry,the greater will be the overall attractiveness of the industry.

Rivalry is greater when there is little product differentiation.

Demographic changes have no effect on public finances or society's costs of health care.

What is the difference between a market and an industry?

The key outputs of a competent macro trend analysis for any market should include both quantitative and qualitative data.

The Marketing Management Process

The Marketing Implications of Corporate and Business Strategies

Understanding Consumer Buying Behavior

Understanding Organizational Markets and Buying Behavior

Measuring Market Opportunities: Forecasting and Market Knowledge

Targeting Attractive Market Segments

Differentiation and Brand Positioning

Business Strategies: a Foundation for Marketing Program Decisions

Product Decisions

Pricing Decisions

Distribution Channel Decisions

Integrated Promotion Decisions

Marketing Strategies for a Digitally Networked World

Strategies for New and Growing Markets

Strategies for Mature and Declining Markets

Organizing and Planning for Effective Implementation

Measuring and Delivering Marketing Performance

Filters