Question 1

Assessing market attractiveness requires that important micro trends be analyzed and not the macrotrends.

Accepted Answer

A) True 
 B)False

Question 2

List the instances in which bargaining power of suppliers increases.

Accepted Answer

The power of suppliers is increased unde

Question 3

Which of the following statements is true in the context of the technological environment?

Accepted Answer

A) Technology has little bearing upon the operation of businesses. 
B) The production of crop is not affected by technological developments. 
C) Technological innovations are the result of changes in computing systems only. 
D) Technology has changed how goods and services as well as ideas are exchangeD. 
A) Technology has little bearing upon the operation of businesses. 
B) The production of crop is not affected by technological developments. 
C) Technological innovations are the result of changes in computing systems only. 
D) Technology has changed how goods and services as well as ideas are exchangeD.

Question 4

Two sociocultural trends of particular relevance today are greater interest in ethical behavior by businesses and a greater consciousness regarding fitness and nutrition.

Accepted Answer

A) True 
 B)False

Question 5

The rise or fall of people's incomes,fluctuations in interest rates,the changes in fiscal policy of governments that results in increased or decreased government spending are all elements that come under the category of _____ trend.

Accepted Answer

A) regulatory 
B) economic 
C) demographic 
D) sociocultural 
A) regulatory 
B) economic 
C) demographic 
D) sociocultural

Question 6

Developments in telecommunications and computing have led to the rapid convergence of the telecommunication,computing,and entertainment industries.

Accepted Answer

A) True 
 B)False

Question 7

Generic category benefits:

Accepted Answer

A) are the basics that customers expect a good marketer to provide in a particular product category. 
B) are the basic benefits pertaining to a particular product that are made available to lifetime consumers. 
C) are visible to customers only in the growth stage of the product life cycle. 
D) are benefits that accrue only from superior products in a particular product category. 
A) are the basics that customers expect a good marketer to provide in a particular product category. 
B) are the basic benefits pertaining to a particular product that are made available to lifetime consumers. 
C) are visible to customers only in the growth stage of the product life cycle. 
D) are benefits that accrue only from superior products in a particular product category.

Question 8

Among the six macroenvironmental trend components that help in assessing market attractiveness,the most important is the:

Accepted Answer

A) economic environment. 
B) sociocultural environment. 
C) demographic environment. 
D) technological environment. 
A) economic environment. 
B) sociocultural environment. 
C) demographic environment. 
D) technological environment.

Question 9

In retailing,location is a crucial success factor.

Accepted Answer

A) True 
 B)False

Question 10

In the emerging economies of Asia and Latin America,the pace of economic development in recent years has led to a rapid increase in the number of consumers deemed by demographers to be middle class.

Accepted Answer

A) True 
 B)False

Question 11

The rise of Internet retailing and Internet telephony has policy makers arguing over the degree to which these Internet activities should be subject to state and federal tax in the United States.Such a trend is related to the:

Accepted Answer

A) sociocultural environment. 
B) regulatory environment. 
C) transitory environment. 
D) demographic environment. 
A) sociocultural environment. 
B) regulatory environment. 
C) transitory environment. 
D) demographic environment.

Question 12

Which of the following macro trend components that result in regulation or deregulation,have the most powerful impact on market attractiveness?

Accepted Answer

A) Fitness and nutrition 
B) Increased immigration 
C) Political and legal 
D) Rising interest rates 
A) Fitness and nutrition 
B) Increased immigration 
C) Political and legal 
D) Rising interest rates

Question 13

The micro-level analyses of markets and industries mainly focus upon:

Accepted Answer

A) economic factors affecting the market. 
B) demographic factors affecting the market. 
C) sociocultural factors affecting the market. 
D) individuals in a market or industry. 
A) economic factors affecting the market. 
B) demographic factors affecting the market. 
C) sociocultural factors affecting the market. 
D) individuals in a market or industry.

Question 14

High investment intensity requires firms to:

Accepted Answer

A) operate at or near capacity. 
B) decrease the rate of rivalry. 
C) to increase profit margin. 
D) to decrease production. 
A) operate at or near capacity. 
B) decrease the rate of rivalry. 
C) to increase profit margin. 
D) to decrease production.

Question 15

Under which condition will rivalry among present competitors be greater?

Accepted Answer

A) There is a low investment intensity. 
B) The industry consists of one dominant firm and other minor ones. 
C) There is significant product differentiation. 
D) It is easy for customers to switch between competing products. 
A) There is a low investment intensity. 
B) The industry consists of one dominant firm and other minor ones. 
C) There is significant product differentiation. 
D) It is easy for customers to switch between competing products.

Question 16

In the context of the present economic environment,which of the following is true?

Accepted Answer

A) The near-term future of the developed economies lies in the factories of exporters. 
B) Economic trends work independent of the other macro trends. 
C) It has the least far-reaching effect among the six macro trend components. 
D) The changes in the economic environment have no effect on the market. 
A) The near-term future of the developed economies lies in the factories of exporters. 
B) Economic trends work independent of the other macro trends. 
C) It has the least far-reaching effect among the six macro trend components. 
D) The changes in the economic environment have no effect on the market.

Question 17

In the context of rivalry among firms,the similarity of passenger car tires between different producers has resulted in:

Accepted Answer

A) high switching costs. 
B) establishment of a monopoly. 
C) little product differentiation. 
D) little need for working capital. 
A) high switching costs. 
B) establishment of a monopoly. 
C) little product differentiation. 
D) little need for working capital.

Question 18

Venus Inc.and Uranus Inc.deal in electronic goods.Both the companies produce portable audio cassette players.Venus Inc.introduces a new range of mp3 players which lead to the decrease in sales of the line of audio cassette players of both the companies.Which of Porter's competitive forces is in effect in this case?

Accepted Answer

A) Threat of new entrants 
B) Threat of substitute products 
C) Bargaining power of supplier 
D) Lack of rivalry 
A) Threat of new entrants 
B) Threat of substitute products 
C) Bargaining power of supplier 
D) Lack of rivalry

Question 19

The opportunity/threat matrix allows for the examination of only a small number of events.

Accepted Answer

A) True 
 B)False

Question 20

Discuss the implications of a major sociocultural trend of particular relevance in the present times.

Accepted Answer

One of the major trends of particular re

Assessing market attractiveness requires that important micro trends be analyzed and not the macrotrends.

List the instances in which bargaining power of suppliers increases.

Which of the following statements is true in the context of the technological environment?

Two sociocultural trends of particular relevance today are greater interest in ethical behavior by businesses and a greater consciousness regarding fitness and nutrition.

The rise or fall of people's incomes,fluctuations in interest rates,the changes in fiscal policy of governments that results in increased or decreased government spending are all elements that come under the category of _____ trend.

Developments in telecommunications and computing have led to the rapid convergence of the telecommunication,computing,and entertainment industries.

Generic category benefits:

Among the six macroenvironmental trend components that help in assessing market attractiveness,the most important is the:

In retailing,location is a crucial success factor.

In the emerging economies of Asia and Latin America,the pace of economic development in recent years has led to a rapid increase in the number of consumers deemed by demographers to be middle class.

The rise of Internet retailing and Internet telephony has policy makers arguing over the degree to which these Internet activities should be subject to state and federal tax in the United States.Such a trend is related to the:

Which of the following macro trend components that result in regulation or deregulation,have the most powerful impact on market attractiveness?

The micro-level analyses of markets and industries mainly focus upon:

High investment intensity requires firms to:

Under which condition will rivalry among present competitors be greater?

In the context of the present economic environment,which of the following is true?

In the context of rivalry among firms,the similarity of passenger car tires between different producers has resulted in:

The opportunity/threat matrix allows for the examination of only a small number of events.

Discuss the implications of a major sociocultural trend of particular relevance in the present times.

The Marketing Management Process

The Marketing Implications of Corporate and Business Strategies

Understanding Consumer Buying Behavior

Understanding Organizational Markets and Buying Behavior

Measuring Market Opportunities: Forecasting and Market Knowledge

Targeting Attractive Market Segments

Differentiation and Brand Positioning

Business Strategies: a Foundation for Marketing Program Decisions

Product Decisions

Pricing Decisions

Distribution Channel Decisions

Integrated Promotion Decisions

Marketing Strategies for a Digitally Networked World

Strategies for New and Growing Markets

Strategies for Mature and Declining Markets

Organizing and Planning for Effective Implementation

Measuring and Delivering Marketing Performance

Filters

Exam 3: Understanding Market Opportunities

Assessing market attractiveness requires that important micro trends be analyzed and not the macrotrends.

List the instances in which bargaining power of suppliers increases.

Which of the following statements is true in the context of the technological environment?

Two sociocultural trends of particular relevance today are greater interest in ethical behavior by businesses and a greater consciousness regarding fitness and nutrition.

The rise or fall of people's incomes,fluctuations in interest rates,the changes in fiscal policy of governments that results in increased or decreased government spending are all elements that come under the category of _____ trend.

Developments in telecommunications and computing have led to the rapid convergence of the telecommunication,computing,and entertainment industries.

Generic category benefits:

Among the six macroenvironmental trend components that help in assessing market attractiveness,the most important is the:

In retailing,location is a crucial success factor.

In the emerging economies of Asia and Latin America,the pace of economic development in recent years has led to a rapid increase in the number of consumers deemed by demographers to be middle class.

The rise of Internet retailing and Internet telephony has policy makers arguing over the degree to which these Internet activities should be subject to state and federal tax in the United States.Such a trend is related to the:

Which of the following macro trend components that result in regulation or deregulation,have the most powerful impact on market attractiveness?

The micro-level analyses of markets and industries mainly focus upon:

High investment intensity requires firms to:

Under which condition will rivalry among present competitors be greater?

In the context of the present economic environment,which of the following is true?

In the context of rivalry among firms,the similarity of passenger car tires between different producers has resulted in:

The opportunity/threat matrix allows for the examination of only a small number of events.

Discuss the implications of a major sociocultural trend of particular relevance in the present times.

The Marketing Management Process

The Marketing Implications of Corporate and Business Strategies

Understanding Consumer Buying Behavior

Understanding Organizational Markets and Buying Behavior

Measuring Market Opportunities: Forecasting and Market Knowledge

Targeting Attractive Market Segments

Differentiation and Brand Positioning

Business Strategies: a Foundation for Marketing Program Decisions

Product Decisions

Pricing Decisions

Distribution Channel Decisions

Integrated Promotion Decisions

Marketing Strategies for a Digitally Networked World

Strategies for New and Growing Markets

Strategies for Mature and Declining Markets

Organizing and Planning for Effective Implementation

Measuring and Delivering Marketing Performance

Filters