Question 1

Value-based planning is can be effectively used as a substitute for strategic planning.

Accepted Answer

A) True 
 B)False  False

Question 2

List a few reasons why firms are not always in close touch with their market environments.

Accepted Answer

Some of the reasons why firms are not always in close touch with their market environments include:
a.Competitive conditions may enable a company to be successful in the short run without being particularly sensitive to customer desires.
b.Different levels of economic development across industries or business philosophies.
c.Firms can suffer from strategic inertia-the automatic continuation the past,even though current market conditions are changing.

Question 3

What are the limitations of the BCG growth-share matrix?

Accepted Answer

The limitations of the BCG growth-share matrix are: (1)the inadequacy of market growth as a descriptor of industry attractiveness(2)the inadequacy of relative market share as a descriptor of competitive position(3)sensitivity to variations in how growth and share are measured;and(4)lack of guidance for strategy implementation,and (5)the model's assumption that all business units are independent of one another except for the flow of cash.

Question 4

The _____ of an organization refers to the desired levels of accomplishment on one or more dimensions of performance over specified time periods for the overall organization.

Accepted Answer

A) synergy 
B) scope 
C) resource deployments 
D) goals and objectives 
A) synergy 
B) scope 
C) resource deployments 
D) goals and objectives

Question 5

As industries mature,sales volume levels off and technological differences among brands tend to shrink.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following is an approach to corporate development strategy?

Accepted Answer

A) Vertical integration 
B) Concentric diversification 
C) Product elimination plans 
D) Line extensions 
A) Vertical integration 
B) Concentric diversification 
C) Product elimination plans 
D) Line extensions

Question 7

A business's relative market share is a proxy for its competitive strength within its industry.

Accepted Answer

A) True 
 B)False

Question 8

The critical issue concerning the scope of a marketing strategy is identifying distinctive competencies that can give the business unit a competitive advantage.

Accepted Answer

A) True 
 B)False

Question 9

Allocation of resources at the marketing strategy-level occurs:

Accepted Answer

A) across functions shared by multiple businesses. 
B) across functional units within the business unit. 
C) among businesses in the corporate portfolio. 
D) across components of the marketing plan for a product-specific entry. 
A) across functions shared by multiple businesses. 
B) across functional units within the business unit. 
C) among businesses in the corporate portfolio. 
D) across components of the marketing plan for a product-specific entry.

Question 10

Which of the following factors are plotted along the vertical axis of the BCG growth-share matrix?

Accepted Answer

A) the industry's growth rate 
B) the business's relative market share 
C) the industry's market cap 
D) the business's absolute market share 
A) the industry's growth rate 
B) the business's relative market share 
C) the industry's market cap 
D) the business's absolute market share

Question 11

SBU-level managers,particularly those in marketing and sales,are exempt from the responsibility of collecting and analyzing information relevant to their SBUs.

Accepted Answer

A) True 
 B)False

Question 12

The term _____ of an organization refers to decisions made regarding how people and funds are obtained and allocated across businesses,product-markets,functional departments,and activities within each business or product-market.

Accepted Answer

A) goals and objectives 
B) scope 
C) resource deployments 
D) synergy 
A) goals and objectives 
B) scope 
C) resource deployments 
D) synergy

Question 13

An organization's scope and synergy are the primary focus of a corporate strategy.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following is a measure of the performance criteria of 'contribution to customers?'

Accepted Answer

A) Product quality 
B) Market share 
C) Return on investment 
D) Unit sales 
A) Product quality 
B) Market share 
C) Return on investment 
D) Unit sales

Question 15

In terms of the BCG growth-share matrix,the market leader in a high-growth industry is termed a:

Accepted Answer

A) cash cow. 
B) star. 
C) dog. 
D) question mark. 
A) cash cow. 
B) star. 
C) dog. 
D) question mark.

Question 16

The term _____ refers to a fundamental pattern of present and planned objectives,resource deployments,and interactions of an organization with markets,competitors,and other environmental factors.

Accepted Answer

A) process 
B) mission 
C) goal 
D) strategy 
A) process 
B) mission 
C) goal 
D) strategy

Question 17

What is the difference between a production-oriented and a sales-oriented firm? What tell-tale signs would you expect to find distinguishing the two types of firms?

Accepted Answer

A production- oriented firm derives its

Question 18

Explain the four cells in the BCG growth-share matrix that represent different types of business.

Accepted Answer

Question marks: Businesses in high-growt

Question 19

The breadth of an organization's strategic domain,including the number and types of industries,product lines,and market segments it competes in or plans to enter,refers to the organization's:

Accepted Answer

A) synergy. 
B) scope. 
C) resource deployments. 
D) sustainable competitive advantage. 
A) synergy. 
B) scope. 
C) resource deployments. 
D) sustainable competitive advantage.

Question 20

What is the focus of the research function in a market-oriented organization?

Accepted Answer

A) Applying new technologies to satisfy customer needs 
B) Cutting costs in the production process 
C) Improving the functional performance of existing products 
D) Achieving greater production efficiencies 
A) Applying new technologies to satisfy customer needs 
B) Cutting costs in the production process 
C) Improving the functional performance of existing products 
D) Achieving greater production efficiencies

Value-based planning is can be effectively used as a substitute for strategic planning.

List a few reasons why firms are not always in close touch with their market environments.

What are the limitations of the BCG growth-share matrix?

The _____ of an organization refers to the desired levels of accomplishment on one or more dimensions of performance over specified time periods for the overall organization.

As industries mature,sales volume levels off and technological differences among brands tend to shrink.

Which of the following is an approach to corporate development strategy?

A business's relative market share is a proxy for its competitive strength within its industry.

The critical issue concerning the scope of a marketing strategy is identifying distinctive competencies that can give the business unit a competitive advantage.

Allocation of resources at the marketing strategy-level occurs:

Which of the following factors are plotted along the vertical axis of the BCG growth-share matrix?

SBU-level managers,particularly those in marketing and sales,are exempt from the responsibility of collecting and analyzing information relevant to their SBUs.

The term _____ of an organization refers to decisions made regarding how people and funds are obtained and allocated across businesses,product-markets,functional departments,and activities within each business or product-market.

An organization's scope and synergy are the primary focus of a corporate strategy.

Which of the following is a measure of the performance criteria of 'contribution to customers?'

In terms of the BCG growth-share matrix,the market leader in a high-growth industry is termed a:

The term _____ refers to a fundamental pattern of present and planned objectives,resource deployments,and interactions of an organization with markets,competitors,and other environmental factors.

What is the difference between a production-oriented and a sales-oriented firm? What tell-tale signs would you expect to find distinguishing the two types of firms?

Explain the four cells in the BCG growth-share matrix that represent different types of business.

The breadth of an organization's strategic domain,including the number and types of industries,product lines,and market segments it competes in or plans to enter,refers to the organization's:

What is the focus of the research function in a market-oriented organization?

The Marketing Management Process

Understanding Market Opportunities

Understanding Consumer Buying Behavior

Understanding Organizational Markets and Buying Behavior

Measuring Market Opportunities: Forecasting and Market Knowledge

Targeting Attractive Market Segments

Differentiation and Brand Positioning

Business Strategies: a Foundation for Marketing Program Decisions

Product Decisions

Pricing Decisions

Distribution Channel Decisions

Integrated Promotion Decisions

Marketing Strategies for a Digitally Networked World

Strategies for New and Growing Markets

Strategies for Mature and Declining Markets

Organizing and Planning for Effective Implementation

Measuring and Delivering Marketing Performance

Filters

Exam 2: The Marketing Implications of Corporate and Business Strategies

Value-based planning is can be effectively used as a substitute for strategic planning.

List a few reasons why firms are not always in close touch with their market environments.

What are the limitations of the BCG growth-share matrix?

The _____ of an organization refers to the desired levels of accomplishment on one or more dimensions of performance over specified time periods for the overall organization.

As industries mature,sales volume levels off and technological differences among brands tend to shrink.

Which of the following is an approach to corporate development strategy?

A business's relative market share is a proxy for its competitive strength within its industry.

The critical issue concerning the scope of a marketing strategy is identifying distinctive competencies that can give the business unit a competitive advantage.

Allocation of resources at the marketing strategy-level occurs:

Which of the following factors are plotted along the vertical axis of the BCG growth-share matrix?

SBU-level managers,particularly those in marketing and sales,are exempt from the responsibility of collecting and analyzing information relevant to their SBUs.

The term _____ of an organization refers to decisions made regarding how people and funds are obtained and allocated across businesses,product-markets,functional departments,and activities within each business or product-market.

An organization's scope and synergy are the primary focus of a corporate strategy.

Which of the following is a measure of the performance criteria of 'contribution to customers?'

In terms of the BCG growth-share matrix,the market leader in a high-growth industry is termed a:

The term _____ refers to a fundamental pattern of present and planned objectives,resource deployments,and interactions of an organization with markets,competitors,and other environmental factors.

What is the difference between a production-oriented and a sales-oriented firm? What tell-tale signs would you expect to find distinguishing the two types of firms?

Explain the four cells in the BCG growth-share matrix that represent different types of business.

The breadth of an organization's strategic domain,including the number and types of industries,product lines,and market segments it competes in or plans to enter,refers to the organization's:

What is the focus of the research function in a market-oriented organization?

The Marketing Management Process

Understanding Market Opportunities

Understanding Consumer Buying Behavior

Understanding Organizational Markets and Buying Behavior

Measuring Market Opportunities: Forecasting and Market Knowledge

Targeting Attractive Market Segments

Differentiation and Brand Positioning

Business Strategies: a Foundation for Marketing Program Decisions

Product Decisions

Pricing Decisions

Distribution Channel Decisions

Integrated Promotion Decisions

Marketing Strategies for a Digitally Networked World

Strategies for New and Growing Markets

Strategies for Mature and Declining Markets

Organizing and Planning for Effective Implementation

Measuring and Delivering Marketing Performance

Filters