Multiple Choice
The major disadvantage of using an exclusive distribution strategy from the viewpoint of the manufacturer is the:
A) risk involved in relying on a single retailer for success of the product's distribution.
B) high cost of maintaining customer service in this strategy.
C) lack of market coverage.
D) lack of cooperation between retailer and manufacturer once the relationship has been establisheD.
Correct Answer:
Verified
Correct Answer:
Verified
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