Exam 11: Business Intelligence and Knowledge Management
By compiling billions of consumer forms and creating surfing models,companies can determine individual consumers' interests from the sites they visited.
False
Discuss employee knowledge networks.
While some tools build knowledge bases and help employees access them,others put the
emphasis on directing employees to other employees who have a certain expertise.The
advantage of this approach is that an expert can provide expertise that has not been captured in information systems.Large companies,especially multisite ones,often waste money because employees in one organizational unit are not aware of the experience of employees in another unit.For example,one energy company spent $1 million on a product designed to work on oil rigs to prevent sediment from falling into wells.When the equipment was installed,it failed.The executives of another unit decided to purchase the same equipment,which,not surprisingly,failed in the other location.Then a third unit,elsewhere,purchased the equipment,which also failed.While one can justify the loss of the first $1 million as legitimate business expense in the course of trying a product,the other $2 million was lost because decision makers did not know that the equipment had already been tried and failed.To alleviate similar problems,some software companies,such as Tacit Systems,Inc.,AskMe Corporation,Participate Systems,Inc.,and Entopia,Inc.,have developed employee knowledge networks,tools that facilitate knowledge sharing through intranets.Recall that an intranet uses Web technologies to link employees of the same organization.
The popular name of an interface for BI tools is ____.
C
Companies find that the data that they collect directly from consumers provides a full picture of customer needs.
Employees who know very little about programming and report design are discovering that ____ software is becoming easier to use.
Samuel Johnson,the author of an early English dictionary,said that one type of ____________________ is what we know about a subject,and the other type is knowing where to find information about the subject.
In banking,____ is employed to find profitable customers and patterns of fraud.
One application of data mining is consumer clustering,which refers to the prediction of what each individual accessing a Web site is most likely to be interested in seeing.
____ is the attempt by organizations to put procedures and technologies in place to transfer individual knowledge into databases.
OLAP applications are usually installed on a special server that communicates with both the user's computer and the server or servers that contain a data warehouse or ____.
Since OLAP applications are designed to process large amounts of records and produce summaries,they are usually significantly faster than relational applications such as those using ____.
To ensure a steady flow of customer data into their ____,companies in almost every industry operate customer loyalty programs similar to the original frequent flier programs.
____________________ is the process of selecting,exploring,and modeling large amounts of data to discover previously unknown relationships that can support decision making.
One objective of data mining is ____________________,the finding of groups of related facts not previously known.
BI ____________________ help executives quickly receive metrics,ratios,and trends in mostly graphic format.
The purpose of ____ is mainly to learn where to find information about a given subject.
Intelligent ____________________ allow employees to enter questions in free form or close to free form.
____ are often designed to quickly present predefined business metrics such as occupancy ratios in hotels and hospitals,or inventory turns in retail.
Practically all search engine sites,such as Google and Yahoo!,use ____________________ software,and continue to improve the software to provide more precise and faster responses to queries.
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