Exam 11: Business Intelligence and Knowledge Management

Tacit Systems' ActiveNet tool "mines" structured data to build a profile of each customer in terms of topics and interests.

____________________ applications can easily answer a question such as,"Where are my weakest-performing sales offices?"

While some tools build ____________________ and help employees access them,others put the emphasis on directing employees to other employees who have a certain expertise.

To categorize knowledge into manageable data,companies use ____ software.

Some software companies,such as Tacit Systems Inc.,AskMe Corporation,Participate Systems Inc.,and Entopia Inc.,have developed ____________________,tools that facilitate knowledge sharing through intranets.

Consumers continue to post their opinions on products and services on the Web.

BI software has become so popular in large companies that Microsoft decided to integrate such software into its popular database management system,____.

Expertise in broad domains can be easily programmed in expert systems.

OLAP is increasingly used by corporations to gain efficiencies.

DB Intelligent Miner from ____________________ periodically looks for patterns of customer churns,and assigns each customer a score representing the likelihood of canceling the contract.

One objective of data mining is classification,finding whether certain facts fall into predefined groups.

Companies selling mobile phone services face a growing challenge of customer churn (____).

Data warehouses could be regarded as a type of ____,where the data is the ore,and new useful information is the precious find.

In ____________________,the raw data is organized in tables that show information in summaries and ratios so that the inquirer does not have to wait for processing raw data.

A major effort of most businesses,especially retail businesses,is to collect ____ about customers.

One application of data mining is trend analysis,which refers to the identification of characteristics of transactions that are most likely to be fraudulent.

OLAP applications are powerful tools for shift employees.

Mobilcom GmbH,a German company,uses personal tracking systems to identify customers about to switch to a competitor,and approach them with inducements to continue or renew their contract.

Companies such as ____,Engage Software,and Avenue A | Razorfish,use cookies and spyware to track Web users' clickstreams.

Some companies use ____ techniques to try to predict what customers are likely to purchase in the future.