Exam 2: Strategic Uses of Information Systems

Instead of differentiating a product or service,an organization might actually add to the product or service to increase its value to the consumer.

The Web has generated ____ that would probably never be created offline.

Over a period of about ____ years,Google established itself as the best search engine.

In the 1950s,Japanese automakers brought robots to their production and assembly lines and reduced costs quickly and dramatically.

On the Web,an obvious example of alliances is a(n)____.

An operating system (OS)is the software program that "mediates" between any computer program and the ____.

eBay's success demonstrates the strategic advantage of the ____________________,an organization that is the first to offer a new product or service.

Sometimes,alliances are formed by more than two organizations.

The essence of strategy is innovation,so ____________________ is often gained when an organization tries a strategy that no one has tried before.

Provide one example of a company using the lock in buyers strategy successfully.

Microsoft's decision to give away its Web browser by letting both individuals and organizations download it free from its site was altruistic.

Manufacturers of laser and ink-jet printers sell their printers at cost or below cost.

Although many information systems are built to solve problems,many others are built to seize opportunities.

Give an example of companies establishing high switching costs to gain competitive advantage.

In a highly competitive industry that traditionally has had a narrow profit margin,JetBlue managed to gain strategic advantage by reducing cost and therefore reducing the price to the customer.

The goal of ____________________ is not to gain small incremental cost savings,but to achieve great efficiency leaps-of 100 percent and even 1000 percent.

Organizations can achieve competitive advantage if they are powerful enough to ____________________ suppliers to their mode of operation or buyers to their product.

Google provides Target Corp.with its proprietary search engine,order-fulfillment and customer-service systems,as well as a patented one-click shopping application.

A system can only help a company sustain competitive advantage if the company continuously modifies and enhances it,creating a ____ for competitors.

The United States,the European Union,and many other countries outlaw monopolies.