Question 1

A physical audit is a formal examination and verification of product movement carried out by examining physical records or analyzing inventory.

Accepted Answer

A) True 
 B)False

Question 2

Syndicated sources can be classified based on units of measurement,such as ________ and ________.

Accepted Answer

A)  observations; insights 
B)  surveys; interviews 
C)  qualitative; quantitative 
D)  secondary; primary 
E)  households/consumer; institutions 
A)  observations; insights 
B)  surveys; interviews 
C)  qualitative; quantitative 
D)  secondary; primary 
E)  households/consumer; institutions

Question 3

According to the text,surveys are the primary means of obtaining information about consumers' motives,attitudes,and preferences.

Accepted Answer

A) True 
 B)False

Question 4

In a short essay,list and discuss at least five specific criteria that are essential for evaluating secondary data.

Accepted Answer

a. Specifications: Methodology used to c

Question 5

Which of the following is true about census data?

Accepted Answer

A)  The information in census data is available in only one form. 
B)  The data can be geographically categorized at various levels of detail. 
C)  Census data does not need to be detailed as long as it is accurate. 
D)  Integrating enhanced census data with internal company databases is a waste of secondary sources. 
E)  all of the above 
A)  The information in census data is available in only one form. 
B)  The data can be geographically categorized at various levels of detail. 
C)  Census data does not need to be detailed as long as it is accurate. 
D)  Integrating enhanced census data with internal company databases is a waste of secondary sources. 
E)  all of the above

Question 6

Companies that collect and sell common pools of data designed to serve information needs shared by a number of clients are called ________.

Accepted Answer

A)  syndicated services /sources 
B)  data processing services 
C)  field services 
D)  qualitative research services 
E)  pooling services 
A)  syndicated services /sources 
B)  data processing services 
C)  field services 
D)  qualitative research services 
E)  pooling services

Question 7

Which of the following are the two types of general surveys?

Accepted Answer

A)  periodic and panel 
B)  panel and shared 
C)  shared and periodic 
D)  cross-sectional and shared 
E)  quasi and true 
A)  periodic and panel 
B)  panel and shared 
C)  shared and periodic 
D)  cross-sectional and shared 
E)  quasi and true

Question 8

Scanner panels collect scanner data wherein panel members are issued an ID card allowing panel members' purchases to be linked to their identities.

Accepted Answer

A) True 
 B)False

Question 9

Compared to the collection cost of primary data,secondary data is more expensive.

Accepted Answer

A) True 
 B)False

Question 10

Panel surveys collect data on the same set of variables at regular intervals,each time sampling from a new group of respondents.

Accepted Answer

A) True 
 B)False

Question 11

External data is data that originates outside of the client organization.

Accepted Answer

A) True 
 B)False

Question 12

Compare and contrast the exploratory,descriptive,and causal research designs.

Accepted Answer

The objective of exploratory design is t

Question 13

Conclusive research is based on the assumption that the researcher has an accurate understanding of the problem at hand.

Accepted Answer

A) True 
 B)False

Question 14

Psychographics refers to ________.

Accepted Answer

A)  qualitative inventories of business personalities 
B)  pictorial renderings of individuals' psychological traits 
C)  psychological assessments of consumers' behavior 
D)  graphic depictions of psychological testing results 
E)  quantified psychological profiles of individuals 
A)  qualitative inventories of business personalities 
B)  pictorial renderings of individuals' psychological traits 
C)  psychological assessments of consumers' behavior 
D)  graphic depictions of psychological testing results 
E)  quantified psychological profiles of individuals

Question 15

Which of the following types of general surveys measure the same group of respondents over time but not necessarily on the same variables?

Accepted Answer

A)  periodic surveys 
B)  panel surveys 
C)  shared surveys 
D)  parallel surveys 
E)  regular surveys 
A)  periodic surveys 
B)  panel surveys 
C)  shared surveys 
D)  parallel surveys 
E)  regular surveys

Question 16

The ________ is a framework or blueprint for conducting the marketing research project that specifies the procedures necessary to obtain the information needed to structure and/or solve the marketing research problem.

Accepted Answer

A)  problem definition 
B)  research design 
C)  fieldwork design 
D)  data preparation and analysis 
E)  research directive 
A)  problem definition 
B)  research design 
C)  fieldwork design 
D)  data preparation and analysis 
E)  research directive

Question 17

Which of the following types of data represent any data that have already been collected for purposes other than the problem at hand?

Accepted Answer

A)  primary data 
B)  secondary data 
C)  experimental data 
D)  virtual data 
E)  special data 
A)  primary data 
B)  secondary data 
C)  experimental data 
D)  virtual data 
E)  special data

Question 18

Which of the following is NOT mentioned in the text as a primary criterion for evaluating secondary data?

Accepted Answer

A)  specifications 
B)  error 
C)  currency 
D)  availability 
E)  objective 
A)  specifications 
B)  error 
C)  currency 
D)  availability 
E)  objective

Question 19

If a company is interested in determining the in-store shelf exposure of their brand versus competitive brands,the most effective way to obtain this information is via ________.

Accepted Answer

A)  scanner data 
B)  in-store intercepts where consumers were observed purchasing a product in a particular category 
C)  telephone interviews with individuals who made a recent purchase in a particular category 
D)  an audit 
E)  panel data from individuals in the interested category 
A)  scanner data 
B)  in-store intercepts where consumers were observed purchasing a product in a particular category 
C)  telephone interviews with individuals who made a recent purchase in a particular category 
D)  an audit 
E)  panel data from individuals in the interested category

Question 20

Which of the following is NOT a characteristic of descriptive research?

Accepted Answer

A)  based on data that is collected using small, nonrepresentative samples 
B)  based on a clear statement of the problem 
C)  based on specific hypotheses 
D)  based on specification of the information needed 
E)  collection of data in a structured fashion 
A)  based on data that is collected using small, nonrepresentative samples 
B)  based on a clear statement of the problem 
C)  based on specific hypotheses 
D)  based on specification of the information needed 
E)  collection of data in a structured fashion

A physical audit is a formal examination and verification of product movement carried out by examining physical records or analyzing inventory.

Syndicated sources can be classified based on units of measurement,such as and .

According to the text,surveys are the primary means of obtaining information about consumers' motives,attitudes,and preferences.

In a short essay,list and discuss at least five specific criteria that are essential for evaluating secondary data.

Which of the following is true about census data?

Companies that collect and sell common pools of data designed to serve information needs shared by a number of clients are called ________.

Which of the following are the two types of general surveys?

Scanner panels collect scanner data wherein panel members are issued an ID card allowing panel members' purchases to be linked to their identities.

Compared to the collection cost of primary data,secondary data is more expensive.

Panel surveys collect data on the same set of variables at regular intervals,each time sampling from a new group of respondents.

External data is data that originates outside of the client organization.

Compare and contrast the exploratory,descriptive,and causal research designs.

Conclusive research is based on the assumption that the researcher has an accurate understanding of the problem at hand.

Psychographics refers to ________.

Which of the following types of general surveys measure the same group of respondents over time but not necessarily on the same variables?

The ________ is a framework or blueprint for conducting the marketing research project that specifies the procedures necessary to obtain the information needed to structure and/or solve the marketing research problem.

Which of the following types of data represent any data that have already been collected for purposes other than the problem at hand?

Which of the following is NOT mentioned in the text as a primary criterion for evaluating secondary data?

If a company is interested in determining the in-store shelf exposure of their brand versus competitive brands,the most effective way to obtain this information is via ________.

Which of the following is NOT a characteristic of descriptive research?

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, correlation, and Regression

Report Preparation and Presentation

Filters

Exam 3: Research Design, secondary and Syndicated Data

A physical audit is a formal examination and verification of product movement carried out by examining physical records or analyzing inventory.

Syndicated sources can be classified based on units of measurement,such as ________ and ________.

According to the text,surveys are the primary means of obtaining information about consumers' motives,attitudes,and preferences.

In a short essay,list and discuss at least five specific criteria that are essential for evaluating secondary data.

Which of the following is true about census data?

Companies that collect and sell common pools of data designed to serve information needs shared by a number of clients are called ________.

Which of the following are the two types of general surveys?

Scanner panels collect scanner data wherein panel members are issued an ID card allowing panel members' purchases to be linked to their identities.

Compared to the collection cost of primary data,secondary data is more expensive.

Panel surveys collect data on the same set of variables at regular intervals,each time sampling from a new group of respondents.

External data is data that originates outside of the client organization.

Compare and contrast the exploratory,descriptive,and causal research designs.

Conclusive research is based on the assumption that the researcher has an accurate understanding of the problem at hand.

Psychographics refers to ________.

Which of the following types of general surveys measure the same group of respondents over time but not necessarily on the same variables?

The ________ is a framework or blueprint for conducting the marketing research project that specifies the procedures necessary to obtain the information needed to structure and/or solve the marketing research problem.

Which of the following types of data represent any data that have already been collected for purposes other than the problem at hand?

Which of the following is NOT mentioned in the text as a primary criterion for evaluating secondary data?

If a company is interested in determining the in-store shelf exposure of their brand versus competitive brands,the most effective way to obtain this information is via ________.

Which of the following is NOT a characteristic of descriptive research?

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, correlation, and Regression

Report Preparation and Presentation

Filters

Syndicated sources can be classified based on units of measurement,such as and .