Question 1

According to the text,the main method of causal research is a(n)________.

Accepted Answer

A)  panel 
B)  focus group 
C)  survey 
D)  experiment 
E)  client project 
A)  panel 
B)  focus group 
C)  survey 
D)  experiment 
E)  client project

Question 2

Which statement is NOT true about research design?

Accepted Answer

A)  Research design is a framework for conducting the marketing research project. 
B)  Research design specifies the measurement and scaling procedures. 
C)  Research design is undertaken before developing the approach to the problem. 
D)  Research design is undertaken after the marketing research problem is defined. 
A)  Research design is a framework for conducting the marketing research project. 
B)  Research design specifies the measurement and scaling procedures. 
C)  Research design is undertaken before developing the approach to the problem. 
D)  Research design is undertaken after the marketing research problem is defined.

Question 3

Which of the following is NOT one of the major types of descriptive studies?

Accepted Answer

A)  internally or externally focused sales studies 
B)  consumer perception and behavior studies 
C)  cause-and-effect qualitative studies 
D)  market characteristic studies 
E)  consumer behavior studies 
A)  internally or externally focused sales studies 
B)  consumer perception and behavior studies 
C)  cause-and-effect qualitative studies 
D)  market characteristic studies 
E)  consumer behavior studies

Question 4

In a short essay,discuss the advantages and uses of secondary data.Include a discussion of the disadvantages of secondary data to support your answer.

Accepted Answer

a. The main advantages of secondary data

Question 5

Exploratory research is research conducted to gain ideas and insight into the problem confronting the management or the researcher.

Accepted Answer

A) True 
 B)False

Question 6

In a short essay,discuss the relationships among exploratory,descriptive,and causal research and provide some basic guidelines discussing the appropriate situation in which to apply each type of research design.Include a specific example of each research design type to support your answer.

Accepted Answer

When little is known about the problem s

Question 7

Cross-sectional design is a type of research design involving a fixed sample of population elements that is measured repeatedly.

Accepted Answer

A) True 
 B)False

Question 8

Conclusive research should be used when management realizes a problem exists but does not yet understand why.

Accepted Answer

A) True 
 B)False

Question 9

According to the text,what is an ethical responsibility of a research agency?

Accepted Answer

A)  To use all forms of data, as well as data obtained from any source - internal or external. 
B)  Discussion about all issues surrounding the relevance and accuracy of the secondary data used with the client should be done only when required by law. 
C)  After a detailed analysis of secondary data has been conducted, the researcher should reexamine the collection of primary data stipulated in the proposal. 
D)  Privacy related to the client's issues is not as important as safe keeping of the client's databases. 
E)  B and D are valid statements. 
A)  To use all forms of data, as well as data obtained from any source - internal or external. 
B)  Discussion about all issues surrounding the relevance and accuracy of the secondary data used with the client should be done only when required by law. 
C)  After a detailed analysis of secondary data has been conducted, the researcher should reexamine the collection of primary data stipulated in the proposal. 
D)  Privacy related to the client's issues is not as important as safe keeping of the client's databases. 
E)  B and D are valid statements.

Question 10

Which of the following describes information services offered by marketing research organizations that provide information from a common database to firms that subscribe to the service?

Accepted Answer

A)  syndicated services 
B)  primary services 
C)  secondary services 
D)  modular services 
E)  online services 
A)  syndicated services 
B)  primary services 
C)  secondary services 
D)  modular services 
E)  online services

Question 11

Accounting records,sales reports,and internal experts are typical sources of internal secondary data.

Accepted Answer

A) True 
 B)False

Question 12

Causal research is a type of conclusive research whose major objective is to obtain evidence regarding cause-and-effect relationships.

Accepted Answer

A) True 
 B)False

Question 13

A ________ is a centralized database that consolidates company-wide data from a variety of operational systems.

Accepted Answer

A)  syndicated service 
B)  bibliography 
C)  competitive intelligence system 
D)  Standard Industry Classification (SI
C)  system 
E)  data warehouse 
A)  syndicated service 
B)  bibliography 
C)  competitive intelligence system 
D)  Standard Industry Classification (SI
C)  system 
E)  data warehouse

Question 14

________ is data originated by the researcher for the specific purpose of addressing the research problem.

Accepted Answer

A)  Primary data 
B)  Secondary data 
C)  Experimental data 
D)  Virtual data 
E)  Problem-focused data 
A)  Primary data 
B)  Secondary data 
C)  Experimental data 
D)  Virtual data 
E)  Problem-focused data

Question 15

According to the text,a basic rule of research is to ________.

Accepted Answer

A)  examine primary data first 
B)  examine secondary data first 
C)  examine experimental data first 
D)  examine virtual data first 
E)  examine special data first 
A)  examine primary data first 
B)  examine secondary data first 
C)  examine experimental data first 
D)  examine virtual data first 
E)  examine special data first

Question 16

Which of the following types of research design should be used when management realizes a problem exists but does not yet understand why?

Accepted Answer

A)  conclusive research 
B)  exploratory research 
C)  descriptive research 
D)  causal research 
E)  expeditionary research 
A)  conclusive research 
B)  exploratory research 
C)  descriptive research 
D)  causal research 
E)  expeditionary research

Question 17

A cause-and-effect study is a major type of descriptive study.

Accepted Answer

A) True 
 B)False

Question 18

Informed consent is an ethical principle which ________.

Accepted Answer

A)  applies to the contracts between clients and research agencies 
B)  applies primarily to syndicate firms 
C)  deals with requests for social security numbers from respondents 
D)  occurs when retailers don't take title to goods until they are purchased by customers 
E)  requires researchers to avoid both uninformed and misinformed participation in marketing research projects 
A)  applies to the contracts between clients and research agencies 
B)  applies primarily to syndicate firms 
C)  deals with requests for social security numbers from respondents 
D)  occurs when retailers don't take title to goods until they are purchased by customers 
E)  requires researchers to avoid both uninformed and misinformed participation in marketing research projects

Question 19

Scanner data where panel members are identified by an ID card allowing each panel member's purchases to be stored with respect to the individual shopper are referred to as ________.

Accepted Answer

A)  scanner panels with cable TV 
B)  volume tracking data 
C)  scanner panels 
D)  none of the above 
A)  scanner panels with cable TV 
B)  volume tracking data 
C)  scanner panels 
D)  none of the above

Question 20

Primary data represents any data that have already been collected for purposes other than the problem at hand.

Accepted Answer

A) True 
 B)False

According to the text,the main method of causal research is a(n)________.

Which statement is NOT true about research design?

Which of the following is NOT one of the major types of descriptive studies?

In a short essay,discuss the advantages and uses of secondary data.Include a discussion of the disadvantages of secondary data to support your answer.

Exploratory research is research conducted to gain ideas and insight into the problem confronting the management or the researcher.

In a short essay,discuss the relationships among exploratory,descriptive,and causal research and provide some basic guidelines discussing the appropriate situation in which to apply each type of research design.Include a specific example of each research design type to support your answer.

Cross-sectional design is a type of research design involving a fixed sample of population elements that is measured repeatedly.

Conclusive research should be used when management realizes a problem exists but does not yet understand why.

According to the text,what is an ethical responsibility of a research agency?

Which of the following describes information services offered by marketing research organizations that provide information from a common database to firms that subscribe to the service?

Accounting records,sales reports,and internal experts are typical sources of internal secondary data.

Causal research is a type of conclusive research whose major objective is to obtain evidence regarding cause-and-effect relationships.

A ________ is a centralized database that consolidates company-wide data from a variety of operational systems.

________ is data originated by the researcher for the specific purpose of addressing the research problem.

According to the text,a basic rule of research is to ________.

Which of the following types of research design should be used when management realizes a problem exists but does not yet understand why?

A cause-and-effect study is a major type of descriptive study.

Informed consent is an ethical principle which ________.

Scanner data where panel members are identified by an ID card allowing each panel member's purchases to be stored with respect to the individual shopper are referred to as ________.

Primary data represents any data that have already been collected for purposes other than the problem at hand.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, correlation, and Regression

Report Preparation and Presentation

Filters

Exam 3: Research Design, secondary and Syndicated Data

According to the text,the main method of causal research is a(n)________.

Which statement is NOT true about research design?

Which of the following is NOT one of the major types of descriptive studies?

In a short essay,discuss the advantages and uses of secondary data.Include a discussion of the disadvantages of secondary data to support your answer.

Exploratory research is research conducted to gain ideas and insight into the problem confronting the management or the researcher.

In a short essay,discuss the relationships among exploratory,descriptive,and causal research and provide some basic guidelines discussing the appropriate situation in which to apply each type of research design.Include a specific example of each research design type to support your answer.

Cross-sectional design is a type of research design involving a fixed sample of population elements that is measured repeatedly.

Conclusive research should be used when management realizes a problem exists but does not yet understand why.

According to the text,what is an ethical responsibility of a research agency?

Which of the following describes information services offered by marketing research organizations that provide information from a common database to firms that subscribe to the service?

Accounting records,sales reports,and internal experts are typical sources of internal secondary data.

Causal research is a type of conclusive research whose major objective is to obtain evidence regarding cause-and-effect relationships.

A ________ is a centralized database that consolidates company-wide data from a variety of operational systems.

________ is data originated by the researcher for the specific purpose of addressing the research problem.

According to the text,a basic rule of research is to ________.

Which of the following types of research design should be used when management realizes a problem exists but does not yet understand why?

A cause-and-effect study is a major type of descriptive study.

Informed consent is an ethical principle which ________.

Scanner data where panel members are identified by an ID card allowing each panel member's purchases to be stored with respect to the individual shopper are referred to as ________.

Primary data represents any data that have already been collected for purposes other than the problem at hand.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, correlation, and Regression

Report Preparation and Presentation

Filters