Question 1

A focus group is an example of a general business source of external secondary data.

Accepted Answer

A) True 
 B)False

Question 2

In a short essay,discuss the differences between exploratory and conclusive research.

Accepted Answer

a. Exploratory research is resear

Question 3

Secondary data is data originated by the researcher for the specific purpose of addressing the research problem.

Accepted Answer

A) True 
 B)False

Question 4

CRM databases can be analyzed in terms of a customer's activity over the life of the business relationship.

Accepted Answer

A) True 
 B)False

Question 5

Comparisons between numerical data from different countries can be difficult because of all of the following EXCEPT ________.

Accepted Answer

A)  units of measurement might differ 
B)  accuracy may vary across countries 
C)  frequency of census data collection can differ 
D)  differences in tax evasion rates affect reported business income 
E)  language differs across countries 
A)  units of measurement might differ 
B)  accuracy may vary across countries 
C)  frequency of census data collection can differ 
D)  differences in tax evasion rates affect reported business income 
E)  language differs across countries

Question 6

________ is data that originates outside of the client organization.

Accepted Answer

A)  Internal data 
B)  External data 
C)  Modular data 
D)  Secondary data 
E)  Supporting data 
A)  Internal data 
B)  External data 
C)  Modular data 
D)  Secondary data 
E)  Supporting data

Question 7

External sources may be broadly classified as general business/non-government data,government data,or syndicated data.

Accepted Answer

A) True 
 B)False

Question 8

Purchase panel respondents like those on NPD's Online Panel provide detailed information on all of the following EXCEPT ________.

Accepted Answer

A)  brand and amount purchased 
B)  price paid 
C)  special deals used 
D)  store where purchased 
E)  All of the above are provided by those NPD respondents. 
A)  brand and amount purchased 
B)  price paid 
C)  special deals used 
D)  store where purchased 
E)  All of the above are provided by those NPD respondents.

Question 9

Syndicated services or sources can be classified based on the unit of measurement.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following is NOT a task a researcher must perform in formulating a research design?

Accepted Answer

A)  specify the information needed 
B)  determine how to make the research design error free 
C)  specify the measurement and scaling procedures 
D)  determine the sampling process and sample size 
E)  develop a plan of analysis 
A)  specify the information needed 
B)  determine how to make the research design error free 
C)  specify the measurement and scaling procedures 
D)  determine the sampling process and sample size 
E)  develop a plan of analysis

Question 11

The collection of product movement data for wholesalers and retailers is called a(n)________.

Accepted Answer

A)  audit 
B)  panel 
C)  survey 
D)  focus group 
E)  movement exam 
A)  audit 
B)  panel 
C)  survey 
D)  focus group 
E)  movement exam

Question 12

Conclusive research is conducted on a small and nonrepresentative sample,so the findings should be regarded as tentative and should be used as building blocks for further research.

Accepted Answer

A) True 
 B)False

Question 13

________ collect data on the same set of variables at regular intervals,each time sampling from a new group of respondents.

Accepted Answer

A)  Periodic surveys 
B)  Panel surveys 
C)  Shared surveys 
D)  Parallel surveys 
E)  Regular surveys 
A)  Periodic surveys 
B)  Panel surveys 
C)  Shared surveys 
D)  Parallel surveys 
E)  Regular surveys

Question 14

A type of research design that has as its primary objective the provision of insights into and comprehension of the problem situation confronting the researcher is called ________.

Accepted Answer

A)  conclusive research 
B)  descriptive research 
C)  causal research 
D)  exploratory research 
E)  insight research 
A)  conclusive research 
B)  descriptive research 
C)  causal research 
D)  exploratory research 
E)  insight research

Question 15

Companies that collect and sell common pools of data designed to serve information needs shared by a number of clients are called syndicated services or syndicated sources.

Accepted Answer

A) True 
 B)False

Question 16

Compared to the collection cost of primary data,secondary data is ________.

Accepted Answer

A)  more expensive 
B)  approximately the same cost 
C)  less expensive 
D)  nonexistent 
E)  more elusive 
A)  more expensive 
B)  approximately the same cost 
C)  less expensive 
D)  nonexistent 
E)  more elusive

Question 17

According to the text,a ________ provides a series of pictures,which track the changes that take place over time.

Accepted Answer

A)  cross-sectional design 
B)  longitudinal design 
C)  horizontal design 
D)  vertical design 
E)  photographic design 
A)  cross-sectional design 
B)  longitudinal design 
C)  horizontal design 
D)  vertical design 
E)  photographic design

Question 18

Psychometrics refers to the psychological profiles of individuals and to psychologically based measures of lifestyle,such as brand loyalty and risk taking.

Accepted Answer

A) True 
 B)False

Question 19

________ refer to the psychological profiles of individuals and to psychologically based measures of lifestyle,such as brand loyalty and risk taking.

Accepted Answer

A)  Psychometrics 
B)  Psychographics 
C)  Demographics 
D)  Geodemographics 
E)  Ego-profiling 
A)  Psychometrics 
B)  Psychographics 
C)  Demographics 
D)  Geodemographics 
E)  Ego-profiling

Question 20

Scanner data that provides information on purchases by brand,size,price,and flavor or formulation are called ________.

Accepted Answer

A)  segmenting data 
B)  volume-tracking data 
C)  secondary data 
D)  modular data 
E)  audiologs 
A)  segmenting data 
B)  volume-tracking data 
C)  secondary data 
D)  modular data 
E)  audiologs

A focus group is an example of a general business source of external secondary data.

In a short essay,discuss the differences between exploratory and conclusive research.

Secondary data is data originated by the researcher for the specific purpose of addressing the research problem.

CRM databases can be analyzed in terms of a customer's activity over the life of the business relationship.

Comparisons between numerical data from different countries can be difficult because of all of the following EXCEPT ________.

________ is data that originates outside of the client organization.

External sources may be broadly classified as general business/non-government data,government data,or syndicated data.

Purchase panel respondents like those on NPD's Online Panel provide detailed information on all of the following EXCEPT ________.

Syndicated services or sources can be classified based on the unit of measurement.

Which of the following is NOT a task a researcher must perform in formulating a research design?

The collection of product movement data for wholesalers and retailers is called a(n)________.

Conclusive research is conducted on a small and nonrepresentative sample,so the findings should be regarded as tentative and should be used as building blocks for further research.

________ collect data on the same set of variables at regular intervals,each time sampling from a new group of respondents.

A type of research design that has as its primary objective the provision of insights into and comprehension of the problem situation confronting the researcher is called ________.

Companies that collect and sell common pools of data designed to serve information needs shared by a number of clients are called syndicated services or syndicated sources.

Compared to the collection cost of primary data,secondary data is ________.

According to the text,a ________ provides a series of pictures,which track the changes that take place over time.

Psychometrics refers to the psychological profiles of individuals and to psychologically based measures of lifestyle,such as brand loyalty and risk taking.

________ refer to the psychological profiles of individuals and to psychologically based measures of lifestyle,such as brand loyalty and risk taking.

Scanner data that provides information on purchases by brand,size,price,and flavor or formulation are called ________.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, correlation, and Regression

Report Preparation and Presentation

Filters

Exam 3: Research Design, secondary and Syndicated Data

A focus group is an example of a general business source of external secondary data.

In a short essay,discuss the differences between exploratory and conclusive research.

Secondary data is data originated by the researcher for the specific purpose of addressing the research problem.

CRM databases can be analyzed in terms of a customer's activity over the life of the business relationship.

Comparisons between numerical data from different countries can be difficult because of all of the following EXCEPT ________.

________ is data that originates outside of the client organization.

External sources may be broadly classified as general business/non-government data,government data,or syndicated data.

Purchase panel respondents like those on NPD's Online Panel provide detailed information on all of the following EXCEPT ________.

Syndicated services or sources can be classified based on the unit of measurement.

Which of the following is NOT a task a researcher must perform in formulating a research design?

The collection of product movement data for wholesalers and retailers is called a(n)________.

Conclusive research is conducted on a small and nonrepresentative sample,so the findings should be regarded as tentative and should be used as building blocks for further research.

________ collect data on the same set of variables at regular intervals,each time sampling from a new group of respondents.

A type of research design that has as its primary objective the provision of insights into and comprehension of the problem situation confronting the researcher is called ________.

Companies that collect and sell common pools of data designed to serve information needs shared by a number of clients are called syndicated services or syndicated sources.

Compared to the collection cost of primary data,secondary data is ________.

According to the text,a ________ provides a series of pictures,which track the changes that take place over time.

Psychometrics refers to the psychological profiles of individuals and to psychologically based measures of lifestyle,such as brand loyalty and risk taking.

________ refer to the psychological profiles of individuals and to psychologically based measures of lifestyle,such as brand loyalty and risk taking.

Scanner data that provides information on purchases by brand,size,price,and flavor or formulation are called ________.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, correlation, and Regression

Report Preparation and Presentation

Filters