Question 1

For which of the following types of syndicated services do electronic devices automatically record behavior that supplement a diary?

Accepted Answer

A)  purchase panels 
B)  audit services 
C)  surveys 
D)  media panels 
E)  online surveys 
A)  purchase panels 
B)  audit services 
C)  surveys 
D)  media panels 
E)  online surveys

Question 2

Audits can help consumer product firms determine the size of the total market and distribution of sales by type of outlet and by different regions.

Accepted Answer

A) True 
 B)False

Question 3

In a short essay,list and discuss the two types of general surveys used to collect syndicated data.

Accepted Answer

a. Periodic surveys collect data on the

Question 4

________ is a type of conclusive research whose major objective is to obtain evidence regarding cause-and-effect relationships.

Accepted Answer

A)  Descriptive research 
B)  Causal research 
C)  Exploratory research 
D)  Subjective research 
E)  Conditional research 
A)  Descriptive research 
B)  Causal research 
C)  Exploratory research 
D)  Subjective research 
E)  Conditional research

Question 5

Information gathered from social media is used to ________.

Accepted Answer

A)  understand the market 
B)  answer clients' concerns 
C)  connect to consumers and potential participants 
D)  conduct online research 
E)  all of the above 
A)  understand the market 
B)  answer clients' concerns 
C)  connect to consumers and potential participants 
D)  conduct online research 
E)  all of the above

Question 6

When little is known about the problem situation,it is desirable to begin with ________.

Accepted Answer

A)  causal research 
B)  descriptive research 
C)  exploratory research 
D)  observational research 
E)  conditional research 
A)  causal research 
B)  descriptive research 
C)  exploratory research 
D)  observational research 
E)  conditional research

Question 7

Research designed to assist the decision maker in determining,evaluating,and selecting the best course of action in a given situation is called subjective research.

Accepted Answer

A) True 
 B)False

Question 8

According to the text,a basic rule of research is to examine secondary data first.

Accepted Answer

A) True 
 B)False

Question 9

As compared to primary data,secondary data are collected rapidly and easily,at a relatively low cost,and in a short time.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following is not a disadvantage of secondary data?

Accepted Answer

A)  the objectives, nature, and methods used to collect the secondary data may not be appropriate to the present situation 
B)  may lack in accuracy 
C)  may be expensive and time consuming 
D)  may not be completely current 
E)  may lack relevance 
A)  the objectives, nature, and methods used to collect the secondary data may not be appropriate to the present situation 
B)  may lack in accuracy 
C)  may be expensive and time consuming 
D)  may not be completely current 
E)  may lack relevance

Question 11

Periodic surveys measure the same group of respondents over time but not necessarily on the same variables.

Accepted Answer

A) True 
 B)False

Question 12

Verifications of product movement by examining physical records or performing inventory analysis are characteristics of audits.

Accepted Answer

A) True 
 B)False

Question 13

________ provide secondary data derived from industrial and organizational sources that are intended for industrial or institutional use.

Accepted Answer

A)  Industrial Firms/Organizations 
B)  Single-source services 
C)  Customized services 
D)  Retail services 
E)  Movement services 
A)  Industrial Firms/Organizations 
B)  Single-source services 
C)  Customized services 
D)  Retail services 
E)  Movement services

Question 14

Descriptive research is a type of exploratory research that has as its major objective the description of something - usually market characteristics or functions.

Accepted Answer

A) True 
 B)False

Question 15

A type of research design that has as its primary objective the provision of insights into and comprehension of the problem situation confronting the researcher is called conclusive research.

Accepted Answer

A) True 
 B)False

Question 16

A data gathering technique that is comprised of samples of respondents whose television viewing behavior is automatically recorded by electronic devices is referred to as ________.

Accepted Answer

A)  scanner panels/cable TV 
B)  scanner panels 
C)  purchase panels 
D)  media panels 
A)  scanner panels/cable TV 
B)  scanner panels 
C)  purchase panels 
D)  media panels

Question 17

If the key variables have not been defined or are defined in a manner inconsistent with the researcher's definition,then the usefulness of the data is limited.This statement refers to the ________ criteria for evaluating secondary data.

Accepted Answer

A)  nature 
B)  objective 
C)  error/accuracy 
D)  currency 
E)  relevance 
A)  nature 
B)  objective 
C)  error/accuracy 
D)  currency 
E)  relevance

Question 18

The collection of product movement data for wholesalers and retailers is called a focus group.

Accepted Answer

A) True 
 B)False

Question 19

Data mining is marketing that involves using powerful computers with advanced statistical and other software to analyze large databases to discover hidden patterns in the data.

Accepted Answer

A) True 
 B)False

Question 20

________ is particularly useful whenever research questions relate to describing a market phenomenon,such as frequency of purchase,identifying relationships,or making predictions.

Accepted Answer

A)  Descriptive research 
B)  Exploratory research 
C)  Causal research 
D)  Subjective research 
E)  Identifying research 
A)  Descriptive research 
B)  Exploratory research 
C)  Causal research 
D)  Subjective research 
E)  Identifying research

For which of the following types of syndicated services do electronic devices automatically record behavior that supplement a diary?

Audits can help consumer product firms determine the size of the total market and distribution of sales by type of outlet and by different regions.

In a short essay,list and discuss the two types of general surveys used to collect syndicated data.

________ is a type of conclusive research whose major objective is to obtain evidence regarding cause-and-effect relationships.

Information gathered from social media is used to ________.

When little is known about the problem situation,it is desirable to begin with ________.

Research designed to assist the decision maker in determining,evaluating,and selecting the best course of action in a given situation is called subjective research.

According to the text,a basic rule of research is to examine secondary data first.

As compared to primary data,secondary data are collected rapidly and easily,at a relatively low cost,and in a short time.

Which of the following is not a disadvantage of secondary data?

Periodic surveys measure the same group of respondents over time but not necessarily on the same variables.

Verifications of product movement by examining physical records or performing inventory analysis are characteristics of audits.

________ provide secondary data derived from industrial and organizational sources that are intended for industrial or institutional use.

Descriptive research is a type of exploratory research that has as its major objective the description of something - usually market characteristics or functions.

A type of research design that has as its primary objective the provision of insights into and comprehension of the problem situation confronting the researcher is called conclusive research.

A data gathering technique that is comprised of samples of respondents whose television viewing behavior is automatically recorded by electronic devices is referred to as ________.

If the key variables have not been defined or are defined in a manner inconsistent with the researcher's definition,then the usefulness of the data is limited.This statement refers to the ________ criteria for evaluating secondary data.

The collection of product movement data for wholesalers and retailers is called a focus group.

Data mining is marketing that involves using powerful computers with advanced statistical and other software to analyze large databases to discover hidden patterns in the data.

________ is particularly useful whenever research questions relate to describing a market phenomenon,such as frequency of purchase,identifying relationships,or making predictions.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, correlation, and Regression

Report Preparation and Presentation

Filters

Exam 3: Research Design, secondary and Syndicated Data

For which of the following types of syndicated services do electronic devices automatically record behavior that supplement a diary?

Audits can help consumer product firms determine the size of the total market and distribution of sales by type of outlet and by different regions.

In a short essay,list and discuss the two types of general surveys used to collect syndicated data.

________ is a type of conclusive research whose major objective is to obtain evidence regarding cause-and-effect relationships.

Information gathered from social media is used to ________.

When little is known about the problem situation,it is desirable to begin with ________.

Research designed to assist the decision maker in determining,evaluating,and selecting the best course of action in a given situation is called subjective research.

According to the text,a basic rule of research is to examine secondary data first.

As compared to primary data,secondary data are collected rapidly and easily,at a relatively low cost,and in a short time.

Which of the following is not a disadvantage of secondary data?

Periodic surveys measure the same group of respondents over time but not necessarily on the same variables.

Verifications of product movement by examining physical records or performing inventory analysis are characteristics of audits.

________ provide secondary data derived from industrial and organizational sources that are intended for industrial or institutional use.

Descriptive research is a type of exploratory research that has as its major objective the description of something - usually market characteristics or functions.

A type of research design that has as its primary objective the provision of insights into and comprehension of the problem situation confronting the researcher is called conclusive research.

A data gathering technique that is comprised of samples of respondents whose television viewing behavior is automatically recorded by electronic devices is referred to as ________.

If the key variables have not been defined or are defined in a manner inconsistent with the researcher's definition,then the usefulness of the data is limited.This statement refers to the ________ criteria for evaluating secondary data.

The collection of product movement data for wholesalers and retailers is called a focus group.

Data mining is marketing that involves using powerful computers with advanced statistical and other software to analyze large databases to discover hidden patterns in the data.

________ is particularly useful whenever research questions relate to describing a market phenomenon,such as frequency of purchase,identifying relationships,or making predictions.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, correlation, and Regression

Report Preparation and Presentation

Filters