Question 1

Which of the following is NOT mentioned in the text as a method used to improve response rates?

Accepted Answer

A)  prior notification 
B)  incentives 
C)  follow-up 
D)  personalization 
E)  All of these methods are used to improve response rates. 
A)  prior notification 
B)  incentives 
C)  follow-up 
D)  personalization 
E)  All of these methods are used to improve response rates. E

Question 2

Disadvantages of using in-home interviewing to collect research data include the potential for interviewer bias and poor sample control.

Accepted Answer

A) True 
 B)False  False

Question 3

The advantages of using electronic interviewing to collect research data include high speed and low cost.

Accepted Answer

A) True 
 B)False  True

Question 4

Many social media sites today present an excellent platform for allowing researchers the widespread ability to disseminate questionnaires.

Accepted Answer

A) True 
 B)False

Question 5

Briefly discuss mechanical observation.What is it and why is it used? Describe two devices used for mechanical observation that do not require the respondent's direct participation.

Accepted Answer

In mechanical observation,mechanical dev

Question 6

An observational research strategy in which mechanical devices,rather than human observers,record the phenomenon being observed is called mechanical observation.

Accepted Answer

A) True 
 B)False

Question 7

The recording of behavioral patterns of people,objects,and events in a systematic manner to obtain information about the phenomenon of interest is called observation.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following is NOT an advantage of using computer-assisted personal interviewing to collect research data?

Accepted Answer

A)  good response rate 
B)  low cost 
C)  low potential for interviewer bias 
D)  good for physical stimuli 
E)  very good control of environment 
A)  good response rate 
B)  low cost 
C)  low potential for interviewer bias 
D)  good for physical stimuli 
E)  very good control of environment

Question 9

An observational research strategy in which mechanical devices,rather than human observers,record the phenomenon being observed is called ________.

Accepted Answer

A)  personal observation 
B)  virtual observation 
C)  perceptual observation 
D)  mechanical observation 
E)  device recording 
A)  personal observation 
B)  virtual observation 
C)  perceptual observation 
D)  mechanical observation 
E)  device recording

Question 10

Which of the following is NOT a disadvantage of electronic methods of data collection?

Accepted Answer

A)  no control of the environment 
B)  low sample control 
C)  low response rate 
D)  only moderate quantities of data can be obtained 
E)  low social desirability 
A)  no control of the environment 
B)  low sample control 
C)  low response rate 
D)  only moderate quantities of data can be obtained 
E)  low social desirability

Question 11

Which of the following is NOT recognized as an advantage of using electronic interviewing to collect research data?

Accepted Answer

A)  no interviewer bias 
B)  high speed 
C)  low cost 
D)  high sample control 
E)  hard-to-reach-respondent contact 
A)  no interviewer bias 
B)  high speed 
C)  low cost 
D)  high sample control 
E)  hard-to-reach-respondent contact

Question 12

A large and nationally representative sample of households who have agreed to periodically participate in mail questionnaires,product tests,and telephone surveys are called mail panels.

Accepted Answer

A) True 
 B)False

Question 13

High interviewer bias is a primary disadvantage of using mail interviews to collect research data.

Accepted Answer

A) True 
 B)False

Question 14

________ is the bias that arises when actual respondents differ from those who refuse to participate in ways that affect the survey results.

Accepted Answer

A)  Response bias 
B)  Nonresponse bias 
C)  Social desirability 
D)  Interviewer bias 
E)  Facsimile bias 
A)  Response bias 
B)  Nonresponse bias 
C)  Social desirability 
D)  Interviewer bias 
E)  Facsimile bias

Question 15

A list of the disadvantages of telephone interviewing would include which of the following?

Accepted Answer

A)  Questioning is restricted to the spoken word. 
B)  Interviewers cannot use physical stimuli such as visual illustrations or product demonstrations. 
C)  Personal rapport and commitment are difficult to establish. 
D)  Respondents are less tolerant of lengthy interviews. 
E)  all of the above 
A)  Questioning is restricted to the spoken word. 
B)  Interviewers cannot use physical stimuli such as visual illustrations or product demonstrations. 
C)  Personal rapport and commitment are difficult to establish. 
D)  Respondents are less tolerant of lengthy interviews. 
E)  all of the above

Question 16

Which of the following is NOT mentioned as an advantage of social media for conducting surveys?

Accepted Answer

A)  wider coverage 
B)  survey administration is easy to control 
C)  simplicity in implementing surveys 
D)  ability to field more complex questions 
E)  responses are more candid 
A)  wider coverage 
B)  survey administration is easy to control 
C)  simplicity in implementing surveys 
D)  ability to field more complex questions 
E)  responses are more candid

Question 17

The most popular primary data-collection method is the structured direct survey.

Accepted Answer

A) True 
 B)False

Question 18

Disadvantages of using telephone interviewing to collect research data include no use of physical stimuli and poor response rates.

Accepted Answer

A) True 
 B)False

Question 19

The disadvantages of using mall intercept interviews to collect research data include all of the following EXCEPT ________.

Accepted Answer

A)  poor response rate 
B)  potential for interviewer bias 
C)  moderate quantity of data can be collected 
D)  high cost 
E)  high social desirability 
A)  poor response rate 
B)  potential for interviewer bias 
C)  moderate quantity of data can be collected 
D)  high cost 
E)  high social desirability

Question 20

Personal observation is an observational research strategy in which human observers record the phenomenon being observed as it occurs.

Accepted Answer

A) True 
 B)False

Which of the following is NOT mentioned in the text as a method used to improve response rates?

Disadvantages of using in-home interviewing to collect research data include the potential for interviewer bias and poor sample control.

The advantages of using electronic interviewing to collect research data include high speed and low cost.

Many social media sites today present an excellent platform for allowing researchers the widespread ability to disseminate questionnaires.

Briefly discuss mechanical observation.What is it and why is it used? Describe two devices used for mechanical observation that do not require the respondent's direct participation.

An observational research strategy in which mechanical devices,rather than human observers,record the phenomenon being observed is called mechanical observation.

The recording of behavioral patterns of people,objects,and events in a systematic manner to obtain information about the phenomenon of interest is called observation.

Which of the following is NOT an advantage of using computer-assisted personal interviewing to collect research data?

An observational research strategy in which mechanical devices,rather than human observers,record the phenomenon being observed is called ________.

Which of the following is NOT a disadvantage of electronic methods of data collection?

Which of the following is NOT recognized as an advantage of using electronic interviewing to collect research data?

A large and nationally representative sample of households who have agreed to periodically participate in mail questionnaires,product tests,and telephone surveys are called mail panels.

High interviewer bias is a primary disadvantage of using mail interviews to collect research data.

________ is the bias that arises when actual respondents differ from those who refuse to participate in ways that affect the survey results.

A list of the disadvantages of telephone interviewing would include which of the following?

Which of the following is NOT mentioned as an advantage of social media for conducting surveys?

The most popular primary data-collection method is the structured direct survey.

Disadvantages of using telephone interviewing to collect research data include no use of physical stimuli and poor response rates.

The disadvantages of using mall intercept interviews to collect research data include all of the following EXCEPT ________.

Personal observation is an observational research strategy in which human observers record the phenomenon being observed as it occurs.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, secondary and Syndicated Data

Qualitative Research

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, correlation, and Regression

Report Preparation and Presentation

Filters

Exam 5: Survey and Observation

Which of the following is NOT mentioned in the text as a method used to improve response rates?

Disadvantages of using in-home interviewing to collect research data include the potential for interviewer bias and poor sample control.

The advantages of using electronic interviewing to collect research data include high speed and low cost.

Many social media sites today present an excellent platform for allowing researchers the widespread ability to disseminate questionnaires.

Briefly discuss mechanical observation.What is it and why is it used? Describe two devices used for mechanical observation that do not require the respondent's direct participation.

An observational research strategy in which mechanical devices,rather than human observers,record the phenomenon being observed is called mechanical observation.

The recording of behavioral patterns of people,objects,and events in a systematic manner to obtain information about the phenomenon of interest is called observation.

Which of the following is NOT an advantage of using computer-assisted personal interviewing to collect research data?

An observational research strategy in which mechanical devices,rather than human observers,record the phenomenon being observed is called ________.

Which of the following is NOT a disadvantage of electronic methods of data collection?

Which of the following is NOT recognized as an advantage of using electronic interviewing to collect research data?

A large and nationally representative sample of households who have agreed to periodically participate in mail questionnaires,product tests,and telephone surveys are called mail panels.

High interviewer bias is a primary disadvantage of using mail interviews to collect research data.

________ is the bias that arises when actual respondents differ from those who refuse to participate in ways that affect the survey results.

A list of the disadvantages of telephone interviewing would include which of the following?

Which of the following is NOT mentioned as an advantage of social media for conducting surveys?

The most popular primary data-collection method is the structured direct survey.

Disadvantages of using telephone interviewing to collect research data include no use of physical stimuli and poor response rates.

The disadvantages of using mall intercept interviews to collect research data include all of the following EXCEPT ________.

Personal observation is an observational research strategy in which human observers record the phenomenon being observed as it occurs.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, secondary and Syndicated Data

Qualitative Research

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, correlation, and Regression

Report Preparation and Presentation

Filters