Question 1

Identify two supply chain models. Which is better?

Accepted Answer

Push-based and pull-based models were di

Question 2

Cross-selling is the marketing of complementary products to customers.

Accepted Answer

A) True 
 B)False

Question 3

Selling a customer with a checking account a home improvement loan is an example of

Accepted Answer

A)  operational CRM. 
B)  direct marketing. 
C)  sales force automation. 
D)  cross-channel promotions. 
E)  cross-selling. 
A)  operational CRM. 
B)  direct marketing. 
C)  sales force automation. 
D)  cross-channel promotions. 
E)  cross-selling.

Question 4

Identify and describe three major enterprise applications.

Accepted Answer

Enterprise systems, customer relationshi

Question 5

Which of the following traditional solutions enables manufacturers to deal with uncertainties in the supply chain?

Accepted Answer

A)  safety stock 
B)  continuous replenishment 
C)  just-in-time strategies 
D)  demand planning 
E)  perfect information 
A)  safety stock 
B)  continuous replenishment 
C)  just-in-time strategies 
D)  demand planning 
E)  perfect information

Question 6

Capabilities of supply chain execution systems would not include

Accepted Answer

A)  identifying the optimal transportation mode. 
B)  tracking the flow of finished goods. 
C)  managing materials. 
D)  managing warehouse operations. 
E)  managing the financial information involving all parties. 
A)  identifying the optimal transportation mode. 
B)  tracking the flow of finished goods. 
C)  managing materials. 
D)  managing warehouse operations. 
E)  managing the financial information involving all parties.

Question 7

A build-to-order supply-chain model is also called a ________ model.

Accepted Answer

A)  supply-based 
B)  demand-driven 
C)  replenishment-driven 
D)  push-based 
E)  market-driven 
A)  supply-based 
B)  demand-driven 
C)  replenishment-driven 
D)  push-based 
E)  market-driven

Question 8

Inefficiencies in a supply chain are primarily caused by inaccurate information.

Accepted Answer

A) True 
 B)False

Question 9

As they move through the supply chain, ________ are transformed into finished products and shipped to retailers and customers.

Accepted Answer

A)  raw materials 
B)  intermediate products 
C)  basic products 
D)  natural resources 
E)  nascent products 
A)  raw materials 
B)  intermediate products 
C)  basic products 
D)  natural resources 
E)  nascent products

Question 10

Customer relationship management systems typically provide software and online tools for sales, customer service, and

Accepted Answer

A)  marketing. 
B)  account management. 
C)  advertising. 
D)  public relations. 
E)  human resources. 
A)  marketing. 
B)  account management. 
C)  advertising. 
D)  public relations. 
E)  human resources.

Question 11

Customer relationship management applications dealing with the analysis of customer data to provide information for improving business performance best describes ________ applications.

Accepted Answer

A)  operational CRM 
B)  analytical CRM 
C)  operational SCM 
D)  analytical SFA 
E)  operational SFA 
A)  operational CRM 
B)  analytical CRM 
C)  operational SCM 
D)  analytical SFA 
E)  operational SFA

Question 12

Supply chain execution systems enable the firm to generate demand forecasts for a product and to develop sourcing and manufacturing plans for that product.

Accepted Answer

A) True 
 B)False

Question 13

From your reading of the chapter's opening case, ACH Food Companies implemented new information systems in order to achieve which of the following business objectives?

Accepted Answer

A)  customer and supplier intimacy 
B)  operational excellence 
C)  survival 
D)  improved decision making 
E)  new products and services 
A)  customer and supplier intimacy 
B)  operational excellence 
C)  survival 
D)  improved decision making 
E)  new products and services

Question 14

Marketing modules in CRM systems would provide tools for

Accepted Answer

A)  assigning and managing customer service requests. 
B)  capturing prospect and customer data. 
C)  identifying profitable and unprofitable customers. 
D)  managing sales prospect and contact information. 
E)  increasing efficiency of call centers. 
A)  assigning and managing customer service requests. 
B)  capturing prospect and customer data. 
C)  identifying profitable and unprofitable customers. 
D)  managing sales prospect and contact information. 
E)  increasing efficiency of call centers.

Question 15

Concurrent supply chains are made possible by which technology?

Accepted Answer

A)  ERP systems 
B)  the Internet 
C)  supply-chain management systems 
D)  just-in-time supply-chain technologies 
E)  extranets 
A)  ERP systems 
B)  the Internet 
C)  supply-chain management systems 
D)  just-in-time supply-chain technologies 
E)  extranets

Question 16

You have been asked to implement enterprise software for a manufacturer of kitchen appliances. What is the first step you should take?

Accepted Answer

A)  Rewrite the software to support the way the company's business processes work. 
B)  Select the business processes you wish to automate. 
C)  Map the company's business processes to the software's business processes. 
D)  Map the software's business processes to the company's business processes. 
E)  Select the functions of the system you wish to use. 
A)  Rewrite the software to support the way the company's business processes work. 
B)  Select the business processes you wish to automate. 
C)  Map the company's business processes to the software's business processes. 
D)  Map the software's business processes to the company's business processes. 
E)  Select the functions of the system you wish to use.

Question 17

Customer service modules in CRM systems provide tools for

Accepted Answer

A)  assigning and managing customer service requests. 
B)  capturing prospect and customer data. 
C)  identifying profitable and unprofitable customers. 
D)  managing sales prospect and contact information. 
E)  organizing effective marketing campaigns. 
A)  assigning and managing customer service requests. 
B)  capturing prospect and customer data. 
C)  identifying profitable and unprofitable customers. 
D)  managing sales prospect and contact information. 
E)  organizing effective marketing campaigns.

Question 18

All CRM packages contain modules for PRM and ERM.

Accepted Answer

A) True 
 B)False

Question 19

In a push-based model of SCM systems, actual customer orders or purchases trigger events in the supply chain.

Accepted Answer

A) True 
 B)False

Question 20

CRM systems help businesses obtain which business objective?

Accepted Answer

A)  survival 
B)  operational excellence 
C)  new products and services 
D)  improved decision making 
E)  customer and supplier intimacy 
A)  survival 
B)  operational excellence 
C)  new products and services 
D)  improved decision making 
E)  customer and supplier intimacy

Identify two supply chain models. Which is better?

Cross-selling is the marketing of complementary products to customers.

Selling a customer with a checking account a home improvement loan is an example of

Identify and describe three major enterprise applications.

Which of the following traditional solutions enables manufacturers to deal with uncertainties in the supply chain?

Capabilities of supply chain execution systems would not include

A build-to-order supply-chain model is also called a ________ model.

Inefficiencies in a supply chain are primarily caused by inaccurate information.

As they move through the supply chain, ________ are transformed into finished products and shipped to retailers and customers.

Customer relationship management systems typically provide software and online tools for sales, customer service, and

Customer relationship management applications dealing with the analysis of customer data to provide information for improving business performance best describes ________ applications.

Supply chain execution systems enable the firm to generate demand forecasts for a product and to develop sourcing and manufacturing plans for that product.

From your reading of the chapter's opening case, ACH Food Companies implemented new information systems in order to achieve which of the following business objectives?

Marketing modules in CRM systems would provide tools for

Concurrent supply chains are made possible by which technology?

You have been asked to implement enterprise software for a manufacturer of kitchen appliances. What is the first step you should take?

Customer service modules in CRM systems provide tools for

All CRM packages contain modules for PRM and ERM.

In a push-based model of SCM systems, actual customer orders or purchases trigger events in the supply chain.

CRM systems help businesses obtain which business objective?

Information Systems in Global Business Today

Global E-Business and Collaboration

Information Systems, Organizations, and Strategy

Ethical and Social Issues in Information Systems

It Infrastructure and Emerging Technologies

Foundations of Business Intelligence: Databases and Information Management

Telecommunications, the Internet, and Wireless Technology

Securing Information Systems

E-Commerce: Digital Markets, Digital Goods

Managing Knowledge

Enhancing Decision Making

Building Information Systems

Managing Projects

Managing Global Systems

Filters

Exam 9: Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

Identify two supply chain models. Which is better?

Cross-selling is the marketing of complementary products to customers.

Selling a customer with a checking account a home improvement loan is an example of

Identify and describe three major enterprise applications.

Which of the following traditional solutions enables manufacturers to deal with uncertainties in the supply chain?

Capabilities of supply chain execution systems would not include

A build-to-order supply-chain model is also called a ________ model.

Inefficiencies in a supply chain are primarily caused by inaccurate information.

As they move through the supply chain, ________ are transformed into finished products and shipped to retailers and customers.

Customer relationship management systems typically provide software and online tools for sales, customer service, and

Customer relationship management applications dealing with the analysis of customer data to provide information for improving business performance best describes ________ applications.

Supply chain execution systems enable the firm to generate demand forecasts for a product and to develop sourcing and manufacturing plans for that product.

From your reading of the chapter's opening case, ACH Food Companies implemented new information systems in order to achieve which of the following business objectives?

Marketing modules in CRM systems would provide tools for

Concurrent supply chains are made possible by which technology?

You have been asked to implement enterprise software for a manufacturer of kitchen appliances. What is the first step you should take?

Customer service modules in CRM systems provide tools for

All CRM packages contain modules for PRM and ERM.

In a push-based model of SCM systems, actual customer orders or purchases trigger events in the supply chain.

CRM systems help businesses obtain which business objective?

Information Systems in Global Business Today

Global E-Business and Collaboration

Information Systems, Organizations, and Strategy

Ethical and Social Issues in Information Systems

It Infrastructure and Emerging Technologies

Foundations of Business Intelligence: Databases and Information Management

Telecommunications, the Internet, and Wireless Technology

Securing Information Systems

E-Commerce: Digital Markets, Digital Goods

Managing Knowledge

Enhancing Decision Making

Building Information Systems

Managing Projects

Managing Global Systems

Filters