Question 1

Amazon.com uses Web personalization as a major marketing tool.

Accepted Answer

A) True 
 B)False

Question 2

Selling the same goods to different targeted groups at different prices is called

Accepted Answer

A)  cost customization. 
B)  cost optimization. 
C)  price gouging. 
D)  price discrimination. 
A)  cost customization. 
B)  cost optimization. 
C)  price gouging. 
D)  price discrimination.

Question 3

Disintermediation provides major benefits to the distributor.

Accepted Answer

A) True 
 B)False

Question 4

Reducing the business process layers in a distribution channel is called

Accepted Answer

A)  disintermediation. 
B)  BPR. 
C)  market segmentation. 
D)  network effects. 
A)  disintermediation. 
B)  BPR. 
C)  market segmentation. 
D)  network effects.

Question 5

In general, the cost of hardware, software, and telecommunications for building and operating a Web site has fallen by over 50 percent since 2000.

Accepted Answer

A) True 
 B)False

Question 6

How are the Internet and e-commerce causing severe disruption to the existing advertising business model?

Accepted Answer

A)  Ties between customer and businesses are being rethought. 
B)  Technology players such as Yahoo! seek to dominate online advertising and expand into offline ad brokerage. 
C)  New methods of advertising, such as blog advertising, are emerging. 
D)  The market entry costs for online advertising services are extremely low. 
A)  Ties between customer and businesses are being rethought. 
B)  Technology players such as Yahoo! seek to dominate online advertising and expand into offline ad brokerage. 
C)  New methods of advertising, such as blog advertising, are emerging. 
D)  The market entry costs for online advertising services are extremely low.

Question 7

What is the most profound way in which e-commerce and the Internet have changed the relationship between companies and their customers? Support your answer.

Accepted Answer

Student answers will vary. A sample answ

Question 8

A third-party Net marketplace that connects many buyers and suppliers for spot purchasing is called a(n)

Accepted Answer

A)  exchange. 
B)  vertical market. 
C)  private exchange. 
D)  e-hub. 
A)  exchange. 
B)  vertical market. 
C)  private exchange. 
D)  e-hub.

Question 9

Which of the following is not one of the unique features of e-commerce technology?

Accepted Answer

A)  information density 
B)  transparency 
C)  richness 
D)  social technology 
A)  information density 
B)  transparency 
C)  richness 
D)  social technology

Question 10

Which of the following statements about m-commerce is not True?

Accepted Answer

A)  In 2010, m-commerce represented less than 10 percent of all e-commerce. 
B)  M-commerce is the fastest growing form of e-commerce. 
C)  M-commerce applications are especially popular in Europe, Japan, and South Korea. 
D)  In 2010, the top-grossing category of m-commerce was e-book sales. 
A)  In 2010, m-commerce represented less than 10 percent of all e-commerce. 
B)  M-commerce is the fastest growing form of e-commerce. 
C)  M-commerce applications are especially popular in Europe, Japan, and South Korea. 
D)  In 2010, the top-grossing category of m-commerce was e-book sales.

Amazon.com uses Web personalization as a major marketing tool.

Selling the same goods to different targeted groups at different prices is called

Disintermediation provides major benefits to the distributor.

Reducing the business process layers in a distribution channel is called

In general, the cost of hardware, software, and telecommunications for building and operating a Web site has fallen by over 50 percent since 2000.

How are the Internet and e-commerce causing severe disruption to the existing advertising business model?

What is the most profound way in which e-commerce and the Internet have changed the relationship between companies and their customers? Support your answer.

A third-party Net marketplace that connects many buyers and suppliers for spot purchasing is called a(n)

Which of the following is not one of the unique features of e-commerce technology?

Which of the following statements about m-commerce is not True?

Information Systems in Global Business Today

Global E-Business and Collaboration

Information Systems, Organizations, and Strategy

Ethical and Social Issues in Information Systems

It Infrastructure and Emerging Technologies

Foundations of Business Intelligence: Databases and Information Management

Telecommunications, the Internet, and Wireless Technology

Securing Information Systems

Achieving Operational Excellence and Customer Intimacy:

Managing Knowledge

Enhancing Decision Making

Building Information Systems

Managing Projects

Managing Global Systems

Filters

Exam 10: E-Commerce: Digital Markets, Digital Goods

Amazon.com uses Web personalization as a major marketing tool.

Selling the same goods to different targeted groups at different prices is called

Disintermediation provides major benefits to the distributor.

Reducing the business process layers in a distribution channel is called

In general, the cost of hardware, software, and telecommunications for building and operating a Web site has fallen by over 50 percent since 2000.

How are the Internet and e-commerce causing severe disruption to the existing advertising business model?

What is the most profound way in which e-commerce and the Internet have changed the relationship between companies and their customers? Support your answer.

A third-party Net marketplace that connects many buyers and suppliers for spot purchasing is called a(n)

Which of the following is not one of the unique features of e-commerce technology?

Which of the following statements about m-commerce is not True?

Information Systems in Global Business Today

Global E-Business and Collaboration

Information Systems, Organizations, and Strategy

Ethical and Social Issues in Information Systems

It Infrastructure and Emerging Technologies

Foundations of Business Intelligence: Databases and Information Management

Telecommunications, the Internet, and Wireless Technology

Securing Information Systems

Achieving Operational Excellence and Customer Intimacy:

Managing Knowledge

Enhancing Decision Making

Building Information Systems

Managing Projects

Managing Global Systems

Filters