Question 1

Selling products and services directly to individual consumers via the Internet best describes

Accepted Answer

A)  B2B e-commerce. 
B)  C2C e-commerce. 
C)  M-commerce. 
D)  B2C e-commerce. 
A)  B2B e-commerce. 
B)  C2C e-commerce. 
C)  M-commerce. 
D)  B2C e-commerce.

Question 2

Which of the following was the leading marketing format in 2010?

Accepted Answer

A)  display ads 
B)  e-mail 
C)  classifieds 
D)  search engine 
A)  display ads 
B)  e-mail 
C)  classifieds 
D)  search engine

Question 3

An example of the content provider business model is Salon.com, an online magazine.

Accepted Answer

A) True 
 B)False

Question 4

Content providers use ________ systems to process large amounts of very small monetary transactions cost-effectively.

Accepted Answer

The answer of Content providers use ________ systems to process...

Question 5

Compared to digital markets, traditional markets have

Accepted Answer

A)  lower search costs. 
B)  stronger network effects. 
C)  higher delayed gratification effects. 
D)  higher transaction costs. 
A)  lower search costs. 
B)  stronger network effects. 
C)  higher delayed gratification effects. 
D)  higher transaction costs.

Question 6

Retail e-commerce has grown consistently at double-digit rates since 1995.

Accepted Answer

A) True 
 B)False

Question 7

EDI standards that take advantage of network communications have yet to be fully implemented at the industry level.

Accepted Answer

A) True 
 B)False

Question 8

Based on your reading of the chapter, e-commerce is

Accepted Answer

A)  still in a revolutionary phase. 
B)  widely accepted by consumers, although technology is still quickly changing. 
C)  not yet fully accepted by consumers, although much of its driving technology is firmly in place. 
D)  well entrenched as a form of modern commerce. 
A)  still in a revolutionary phase. 
B)  widely accepted by consumers, although technology is still quickly changing. 
C)  not yet fully accepted by consumers, although much of its driving technology is firmly in place. 
D)  well entrenched as a form of modern commerce.

Question 9

Which of the following best illustrates the transaction fee revenue model?

Accepted Answer

A)  EBay receives a small fee from a seller if a seller is successful in selling an item. 
B)  Epinions receives a fee after steering a customer to a participating Web site where he or she makes a purchase. 
C)  Flickr provides basic services for free, but charges a premium for advanced services. 
D)  Apple accepts micropayments for single music track downloads. 
A)  EBay receives a small fee from a seller if a seller is successful in selling an item. 
B)  Epinions receives a fee after steering a customer to a participating Web site where he or she makes a purchase. 
C)  Flickr provides basic services for free, but charges a premium for advanced services. 
D)  Apple accepts micropayments for single music track downloads.

Question 10

The Internet shrinks information asymmetry.

Accepted Answer

A) True 
 B)False

Question 11

Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party.

Accepted Answer

A)  transparency 
B)  asymmetry 
C)  complexity 
D)  discrimination 
A)  transparency 
B)  asymmetry 
C)  complexity 
D)  discrimination

Question 12

Automobile manufacturing is an example of a vertical market.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following statements about B2B commerce is not True?

Accepted Answer

A)  Eighty percent of online B2B e-commerce is still based on EDI. 
B)  B2B e-commerce represents approximately three-quarters of the overall B2B marketplace. 
C)  B2B e-commerce only includes commercial transactions between firms. 
D)  B2B e-commerce revenues in 2009 were over $3 trillion. 
A)  Eighty percent of online B2B e-commerce is still based on EDI. 
B)  B2B e-commerce represents approximately three-quarters of the overall B2B marketplace. 
C)  B2B e-commerce only includes commercial transactions between firms. 
D)  B2B e-commerce revenues in 2009 were over $3 trillion.

Question 14

Net marketplaces

Accepted Answer

A)  focus on continuous business process coordination between companies for supply chain management. 
B)  are industry owned or operate as independent intermediaries between buyers and sellers. 
C)  are geared towards short-term spot purchasing. 
D)  are more relationship oriented than private industrial networks. 
A)  focus on continuous business process coordination between companies for supply chain management. 
B)  are industry owned or operate as independent intermediaries between buyers and sellers. 
C)  are geared towards short-term spot purchasing. 
D)  are more relationship oriented than private industrial networks.

Question 15

Exchanges have become one of the most popular types of Net marketplace because they encourage competitive bidding that drives prices down.

Accepted Answer

A) True 
 B)False

Question 16

________ refers to the ability of consumers to discover what merchants actually pay for products.

Accepted Answer

The answer of ________ refers to the ability of consumers...

Question 17

Netflix's public announcement of a reward for a technology solution to its movie recommendation system is an example of

Accepted Answer

A)  prediction markets. 
B)  behavioral targeting. 
C)  long-tail marketing. 
D)  crowdsourcing. 
A)  prediction markets. 
B)  behavioral targeting. 
C)  long-tail marketing. 
D)  crowdsourcing.

Question 18

Which of the following is not one of the categories of services that are popular for m-commerce?

Accepted Answer

A)  location-based services 
B)  financial services 
C)  games and entertainment 
D)  retail shopping 
A)  location-based services 
B)  financial services 
C)  games and entertainment 
D)  retail shopping

Question 19

Transaction brokers

Accepted Answer

A)  generate revenue from advertising or from directing buyers to sellers. 
B)  save users money and time by processing online sales transactions. 
C)  provide a digital environment where buyers and sellers can establish prices for products. 
D)  sell physical products directly to consumers or individual businesses. 
A)  generate revenue from advertising or from directing buyers to sellers. 
B)  save users money and time by processing online sales transactions. 
C)  provide a digital environment where buyers and sellers can establish prices for products. 
D)  sell physical products directly to consumers or individual businesses.

Question 20

List and describe at least five different Internet business models. Which of these models do you think would be the most risky for a startup business today? Support your answer.

Accepted Answer

Internet business models include: e-tail

Selling products and services directly to individual consumers via the Internet best describes

Which of the following was the leading marketing format in 2010?

An example of the content provider business model is Salon.com, an online magazine.

Content providers use ________ systems to process large amounts of very small monetary transactions cost-effectively.

Compared to digital markets, traditional markets have

Retail e-commerce has grown consistently at double-digit rates since 1995.

EDI standards that take advantage of network communications have yet to be fully implemented at the industry level.

Based on your reading of the chapter, e-commerce is

Which of the following best illustrates the transaction fee revenue model?

The Internet shrinks information asymmetry.

Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party.

Automobile manufacturing is an example of a vertical market.

Which of the following statements about B2B commerce is not True?

Net marketplaces

Exchanges have become one of the most popular types of Net marketplace because they encourage competitive bidding that drives prices down.

________ refers to the ability of consumers to discover what merchants actually pay for products.

Netflix's public announcement of a reward for a technology solution to its movie recommendation system is an example of

Which of the following is not one of the categories of services that are popular for m-commerce?

Transaction brokers

List and describe at least five different Internet business models. Which of these models do you think would be the most risky for a startup business today? Support your answer.

Information Systems in Global Business Today

Global E-Business and Collaboration

Information Systems, Organizations, and Strategy

Ethical and Social Issues in Information Systems

It Infrastructure and Emerging Technologies

Foundations of Business Intelligence: Databases and Information Management

Telecommunications, the Internet, and Wireless Technology

Securing Information Systems

Achieving Operational Excellence and Customer Intimacy:

Managing Knowledge

Enhancing Decision Making

Building Information Systems

Managing Projects

Managing Global Systems

Filters

Exam 10: E-Commerce: Digital Markets, Digital Goods

Selling products and services directly to individual consumers via the Internet best describes

Which of the following was the leading marketing format in 2010?

An example of the content provider business model is Salon.com, an online magazine.

Content providers use ________ systems to process large amounts of very small monetary transactions cost-effectively.

Compared to digital markets, traditional markets have

Retail e-commerce has grown consistently at double-digit rates since 1995.

EDI standards that take advantage of network communications have yet to be fully implemented at the industry level.

Based on your reading of the chapter, e-commerce is

Which of the following best illustrates the transaction fee revenue model?

The Internet shrinks information asymmetry.

Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party.

Automobile manufacturing is an example of a vertical market.

Which of the following statements about B2B commerce is not True?

Net marketplaces

Exchanges have become one of the most popular types of Net marketplace because they encourage competitive bidding that drives prices down.

________ refers to the ability of consumers to discover what merchants actually pay for products.

Netflix's public announcement of a reward for a technology solution to its movie recommendation system is an example of

Which of the following is not one of the categories of services that are popular for m-commerce?

Transaction brokers

List and describe at least five different Internet business models. Which of these models do you think would be the most risky for a startup business today? Support your answer.

Information Systems in Global Business Today

Global E-Business and Collaboration

Information Systems, Organizations, and Strategy

Ethical and Social Issues in Information Systems

It Infrastructure and Emerging Technologies

Foundations of Business Intelligence: Databases and Information Management

Telecommunications, the Internet, and Wireless Technology

Securing Information Systems

Achieving Operational Excellence and Customer Intimacy:

Managing Knowledge

Enhancing Decision Making

Building Information Systems

Managing Projects

Managing Global Systems

Filters