Exam 10: E-Commerce: Digital Markets, Digital Goods

"Knowledge increases exponentially" is a phrase with which we are all familiar. How does this concept apply to electronic business and the emergence of the digital firm? Support your contentions.

The system functionalities of an e-commerce site are best described as the

Compared to traditional goods, digital goods have

Podcasting allows subscribers to listen to live, streaming radio and other audio content.

The integration of video, audio, and text marketing messages into a single marketing message and consumer experience describes which dimension of e-commerce technology?

Compared to traditional markets, digital markets have

Varying a product's price according to the supply situation of the seller is called ________ pricing.

You are consulting for Lucky's, a chain of gas stations. What types of e-commerce opportunities, if any, are relevant to Lucky's? Could Lucky's make use of any Internet business models for this opportunity?

Net marketplaces may either support contractual purchasing based on long-term relationships with designated suppliers or short-term spot purchasing.

Which of the following events signified the beginning of e-commerce?

In which of the following Internet business models does a merchant create an online digital environment that enables people with like interests to share information or buy and sell goods?

Which of the following best illustrates the sales revenue model?

Your company provides online tax preparation software. Users can download forms and read tips online without paying, but a fee is charged for using the advanced tax form management services. This is an example of which type of revenue model?

An online arena in which participants bet on specific outcomes of popular events, such as elections or designs for a new product, is called a(n) ________.

What methods could a portal use to generate revenue? Which do you think might be most successful, and why?

The goal of behavioral targeting is to increase the size of the audience to whom the advertiser can market a product.

The effort required to locate a suitable product is called

In general, for digital goods, the marginal cost of producing another unit is about zero.

Which of the following best illustrates the affiliate revenue model?

Because of outsourcing and increased automation, the costs of system maintenance and content creation have fallen and typically make up less than a quarter of Web site budgets.