Question 1

The costs that a consumer spends in making a purchase, such as traveling to a store, are called ________ costs.

Accepted Answer

transaction

Question 2

Before building an e-commerce site, business objectives and system functionalities must be translated into a set of precise information ________.

Accepted Answer

requirements

Question 3

You have been hired as a marketing consultant by a law firm in Los Angeles that specializes in juvenile justice. What ways can you use the Internet as a marketing tool and to advertise the firm's services?

Accepted Answer

Student answers will vary. A sample answer is: For market research, you could advertise on search engines. You could pay for marketing research at relevant portals. You could also collect customer information from the company's Web site. You could monitor relevant blogs to see what issues are of concern in juvenile justice, so as to address these concerns in your advertising campaigns. To advertise, you could advertise on search engine results and at relevant portals or legal information content providers. If it were feasible, you could create a juvenile justice portal and blog for the company in order to attract users whom you could gather market research as well as promote your services.

Question 4

A(n) ________ is another term for a private industrial network.

Accepted Answer

The answer of A(n) ________ is another term for a...

Question 5

Intellectual property refers to all forms of human expression, both tangible and intangible.

Accepted Answer

A) True 
 B)False

Question 6

Exposing an individual to ads that are chosen and based on the recorded and analyzed online behavior of the individual is referred to as

Accepted Answer

A)  clickstream advertising. 
B)  behavioral targeting. 
C)  online profiling. 
D)  long-tail marketing. 
A)  clickstream advertising. 
B)  behavioral targeting. 
C)  online profiling. 
D)  long-tail marketing.

Question 7

Which of the following businesses uses the market creator business model?

Accepted Answer

A)  an online auction house 
B)  an online newspaper 
C)  a video-sharing site 
D)  an online bookseller 
A)  an online auction house 
B)  an online newspaper 
C)  a video-sharing site 
D)  an online bookseller

Question 8

A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n)

Accepted Answer

A)  exchange. 
B)  marketspace. 
C)  online marketplace. 
D)  e-hub. 
A)  exchange. 
B)  marketspace. 
C)  online marketplace. 
D)  e-hub.

Question 9

E-hubs are more ________ than private industrial networks.

Accepted Answer

A)  transaction-oriented 
B)  collaborative 
C)  independent 
D)  supply-chain oriented 
A)  transaction-oriented 
B)  collaborative 
C)  independent 
D)  supply-chain oriented

Question 10

Which of the following businesses utilizes the content provider Internet business model?

Accepted Answer

A)  Amazon.com 
B)  eBay.com 
C)  CNN.com 
D)  Motocross.com 
A)  Amazon.com 
B)  eBay.com 
C)  CNN.com 
D)  Motocross.com

Question 11

All previous mass media in modern history, including the printing press, used a broadcast model where content is created in a central location by experts.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following describes long-tail marketing?

Accepted Answer

A)  The unexpected growth of sales of a product long after its initial release. 
B)  The yearly sales of one or two copies each of thousands of obscure films. 
C)  The dwindling sales of a once-popular book. 
D)  The continued successful sales of a product over years. 
A)  The unexpected growth of sales of a product long after its initial release. 
B)  The yearly sales of one or two copies each of thousands of obscure films. 
C)  The dwindling sales of a once-popular book. 
D)  The continued successful sales of a product over years.

Question 13

E-commerce refers to the use of any networking technologies to transact business.

Accepted Answer

A) True 
 B)False

Question 14

Information asymmetry exists when one party in a transaction has more information for the transaction than the other party.

Accepted Answer

A) True 
 B)False

Question 15

Describe the overall process and main decisions involved in planning a new e-commerce site.

Accepted Answer

There are two main challenges to buildin

Question 16

Online ________ marketing is like traditional word-of-mouth marketing except that it is spread via online communities.

Accepted Answer

The answer of Online ________ marketing is like traditional word-of-mouth...

Question 17

EBay is an example of

Accepted Answer

A)  C2C e-commerce. 
B)  B2B e-commerce. 
C)  B2C e-commerce. 
D)  M-commerce. 
A)  C2C e-commerce. 
B)  B2B e-commerce. 
C)  B2C e-commerce. 
D)  M-commerce.

Question 18

In the United States, m-commerce

Accepted Answer

A)  has become widely adopted. 
B)  is still in its infancy. 
C)  now represents a major fraction of total e-commerce transactions. 
D)  is growing slowly. 
A)  has become widely adopted. 
B)  is still in its infancy. 
C)  now represents a major fraction of total e-commerce transactions. 
D)  is growing slowly.

Question 19

Information density refers to the

Accepted Answer

A)  richness complexity and content of a message. 
B)  total amount and quantity of information delivered to consumers by merchants. 
C)  total amount and quantity of information available to all market participants. 
D)  amount of information available to reduce price transparency. 
A)  richness complexity and content of a message. 
B)  total amount and quantity of information delivered to consumers by merchants. 
C)  total amount and quantity of information available to all market participants. 
D)  amount of information available to reduce price transparency.

Question 20

Describe four types of applications that are especially well-suited for m-commerce.

Accepted Answer

Types of applications include location-b

The costs that a consumer spends in making a purchase, such as traveling to a store, are called ________ costs.

Before building an e-commerce site, business objectives and system functionalities must be translated into a set of precise information ________.

You have been hired as a marketing consultant by a law firm in Los Angeles that specializes in juvenile justice. What ways can you use the Internet as a marketing tool and to advertise the firm's services?

A(n) ________ is another term for a private industrial network.

Intellectual property refers to all forms of human expression, both tangible and intangible.

Exposing an individual to ads that are chosen and based on the recorded and analyzed online behavior of the individual is referred to as

Which of the following businesses uses the market creator business model?

A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n)

E-hubs are more ________ than private industrial networks.

Which of the following businesses utilizes the content provider Internet business model?

All previous mass media in modern history, including the printing press, used a broadcast model where content is created in a central location by experts.

Which of the following describes long-tail marketing?

E-commerce refers to the use of any networking technologies to transact business.

Information asymmetry exists when one party in a transaction has more information for the transaction than the other party.

Describe the overall process and main decisions involved in planning a new e-commerce site.

Online ________ marketing is like traditional word-of-mouth marketing except that it is spread via online communities.

EBay is an example of

In the United States, m-commerce

Information density refers to the

Describe four types of applications that are especially well-suited for m-commerce.

Information Systems in Global Business Today

Global E-Business and Collaboration

Information Systems, Organizations, and Strategy

Ethical and Social Issues in Information Systems

It Infrastructure and Emerging Technologies

Foundations of Business Intelligence: Databases and Information Management

Telecommunications, the Internet, and Wireless Technology

Securing Information Systems

Achieving Operational Excellence and Customer Intimacy:

Managing Knowledge

Enhancing Decision Making

Building Information Systems

Managing Projects

Managing Global Systems

Filters

Exam 10: E-Commerce: Digital Markets, Digital Goods

The costs that a consumer spends in making a purchase, such as traveling to a store, are called ________ costs.

Before building an e-commerce site, business objectives and system functionalities must be translated into a set of precise information ________.

You have been hired as a marketing consultant by a law firm in Los Angeles that specializes in juvenile justice. What ways can you use the Internet as a marketing tool and to advertise the firm's services?

A(n) ________ is another term for a private industrial network.

Intellectual property refers to all forms of human expression, both tangible and intangible.

Exposing an individual to ads that are chosen and based on the recorded and analyzed online behavior of the individual is referred to as

Which of the following businesses uses the market creator business model?

A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n)

E-hubs are more ________ than private industrial networks.

Which of the following businesses utilizes the content provider Internet business model?

All previous mass media in modern history, including the printing press, used a broadcast model where content is created in a central location by experts.

Which of the following describes long-tail marketing?

E-commerce refers to the use of any networking technologies to transact business.

Information asymmetry exists when one party in a transaction has more information for the transaction than the other party.

Describe the overall process and main decisions involved in planning a new e-commerce site.

Online ________ marketing is like traditional word-of-mouth marketing except that it is spread via online communities.

EBay is an example of

In the United States, m-commerce

Information density refers to the

Describe four types of applications that are especially well-suited for m-commerce.

Information Systems in Global Business Today

Global E-Business and Collaboration

Information Systems, Organizations, and Strategy

Ethical and Social Issues in Information Systems

It Infrastructure and Emerging Technologies

Foundations of Business Intelligence: Databases and Information Management

Telecommunications, the Internet, and Wireless Technology

Securing Information Systems

Achieving Operational Excellence and Customer Intimacy:

Managing Knowledge

Enhancing Decision Making

Building Information Systems

Managing Projects

Managing Global Systems

Filters