Question 1

"Cutting through the clutter" to get the audience's attention is one of the biggest challenges with marketing and sales messages.

Accepted Answer

A) True 
 B)False

Question 2

When creating advertising for mobile devices,what should marketers do to make their ad more effective?

Accepted Answer

A) Place additional promotions on smartphone apps 
B) Use Facebook ads 
C) Keep promotional messages interactive 
D) Keep promotional messages fast and straightforward 
E) Include several embedded links within the website 
A) Place additional promotions on smartphone apps 
B) Use Facebook ads 
C) Keep promotional messages interactive 
D) Keep promotional messages fast and straightforward 
E) Include several embedded links within the website

Question 3

Messages that try to convince the audience to consider then purchase products and services are called what?

Accepted Answer

A) Direct messages 
B) Indirect messages 
C) Business messages 
D) Persuasive business messages 
E) Marketing and sales messages 
A) Direct messages 
B) Indirect messages 
C) Business messages 
D) Persuasive business messages 
E) Marketing and sales messages

Question 4

Discuss how to apply the AIDA model when framing your persuasive arguments.

Accepted Answer

Many persuasive messages follow some var

Question 5

The direct approach can effectively be used for persuasive messages.

Accepted Answer

A) True 
 B)False

Question 6

Deductive reasoning works from specific evidence to a general conclusion.

Accepted Answer

A) True 
 B)False

Question 7

What is the goal of opening with an attention getting device?

Accepted Answer

A) You attract the reader's attention. 
B) You generate interest on the part of the audience. 
C) You gain credibility. 
D) You show readers that you understand their concerns. 
E) You start to change attitudes and beliefs. 
A) You attract the reader's attention. 
B) You generate interest on the part of the audience. 
C) You gain credibility. 
D) You show readers that you understand their concerns. 
E) You start to change attitudes and beliefs.

Question 8

Identify four common mistakes in persuasive communication and discuss how to avoid them.

Accepted Answer

When you believe in a concept or project

Question 9

How can you maximize the changes of a positive response in the close of a persuasive request for action?

Accepted Answer

A) Use the AIDA plan 
B) Identify a specific and easy to follow course of action for the audience to take 
C) Use the direct format 
D) Include several attention getting devices 
E) Gain credibility 
A) Use the AIDA plan 
B) Identify a specific and easy to follow course of action for the audience to take 
C) Use the direct format 
D) Include several attention getting devices 
E) Gain credibility

Question 10

Which of the following focuses on things such as encouraging customers to visit websites for more information on a topic?

Accepted Answer

A) Marketing messages 
B) Claim or adjustment messages 
C) Sales messages 
D) Persuasive presentations of ideas 
E) Requests for action 
A) Marketing messages 
B) Claim or adjustment messages 
C) Sales messages 
D) Persuasive presentations of ideas 
E) Requests for action

Question 11

Which section of the AIDA plan would include any deadlines that might be applicable?

Accepted Answer

A) Action 
B) Interest 
C) Demand 
D) Desire 
E) Attention 
A) Action 
B) Interest 
C) Demand 
D) Desire 
E) Attention

Question 12

Working from a generalization to a specific conclusion is an example of what type of reasoning?

Accepted Answer

A) Analogy 
B) Induction 
C) Circular reasoning 
D) Deduction 
E) Cause and effect 
A) Analogy 
B) Induction 
C) Circular reasoning 
D) Deduction 
E) Cause and effect

Question 13

When writing promotional messages for social media,the AIDA model does not require modification.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following are designed to elicit a preferred response in a nonsales situation?

Accepted Answer

A) Persuasive business messages 
B) Persuasive marketing messages 
C) Sales and marketing messages 
D) Direct messages 
E) Indirect messages 
A) Persuasive business messages 
B) Persuasive marketing messages 
C) Sales and marketing messages 
D) Direct messages 
E) Indirect messages

Question 15

When closing a persuasive message for a claim or adjustment,what should be included in the message?

Accepted Answer

A) How a successful resolution will repair or maintain a mutually beneficial working relationship 
B) Contact information, including time when to best reach you 
C) An idea of the potential consequences of not coming to a mutually beneficial solution 
D) A specific statement of how you would like to see the issue resolved 
E) A complete and specific review of the facts 
A) How a successful resolution will repair or maintain a mutually beneficial working relationship 
B) Contact information, including time when to best reach you 
C) An idea of the potential consequences of not coming to a mutually beneficial solution 
D) A specific statement of how you would like to see the issue resolved 
E) A complete and specific review of the facts

Question 16

Which of the following are based on the feelings or sympathies of the audience?

Accepted Answer

A) Persuasive messages 
B) AIDA formatted messages 
C) Emotional appeals 
D) Direct appeals 
E) Logical appeals 
A) Persuasive messages 
B) AIDA formatted messages 
C) Emotional appeals 
D) Direct appeals 
E) Logical appeals

Question 17

Which step in the AIDA allows the writer to explain how the change will benefit the audience and answers potential objections?

Accepted Answer

A) Interpersonal 
B) Interest 
C) Demand 
D) Desire 
E) Attention 
A) Interpersonal 
B) Interest 
C) Demand 
D) Desire 
E) Attention

Question 18

To encourage a positive response to your persuasive message,which of the following would be most effective?

Accepted Answer

A) Use industry specific words and phrases. 
B) Send the message as high up the organizational chain of command as possible. 
C) Send the message in a variety of ways including email, blogs and print. 
D) Use positive and polite language regardless of audience. 
E) Establish credibility by using technical jargon and buzzwords. 
A) Use industry specific words and phrases. 
B) Send the message as high up the organizational chain of command as possible. 
C) Send the message in a variety of ways including email, blogs and print. 
D) Use positive and polite language regardless of audience. 
E) Establish credibility by using technical jargon and buzzwords.

Question 19

What does AIDA stand for,when referring to persuasive messages?

Accepted Answer

A) Action, interest, demand, attention 
B) Attention, interest, desire, action 
C) Attention, interpersonal, demand, action 
D) Action, interest, desire, attention 
E) Action, interpersonal, demand, attention 
A) Action, interest, demand, attention 
B) Attention, interest, desire, action 
C) Attention, interpersonal, demand, action 
D) Action, interest, desire, attention 
E) Action, interpersonal, demand, attention

Question 20

Most persuasive messages are requests for action.

Accepted Answer

A) True 
 B)False

"Cutting through the clutter" to get the audience's attention is one of the biggest challenges with marketing and sales messages.

When creating advertising for mobile devices,what should marketers do to make their ad more effective?

Messages that try to convince the audience to consider then purchase products and services are called what?

Discuss how to apply the AIDA model when framing your persuasive arguments.

The direct approach can effectively be used for persuasive messages.

Deductive reasoning works from specific evidence to a general conclusion.

What is the goal of opening with an attention getting device?

Identify four common mistakes in persuasive communication and discuss how to avoid them.

How can you maximize the changes of a positive response in the close of a persuasive request for action?

Which of the following focuses on things such as encouraging customers to visit websites for more information on a topic?

Which section of the AIDA plan would include any deadlines that might be applicable?

Working from a generalization to a specific conclusion is an example of what type of reasoning?

When writing promotional messages for social media,the AIDA model does not require modification.

Which of the following are designed to elicit a preferred response in a nonsales situation?

When closing a persuasive message for a claim or adjustment,what should be included in the message?

Which of the following are based on the feelings or sympathies of the audience?

Which step in the AIDA allows the writer to explain how the change will benefit the audience and answers potential objections?

To encourage a positive response to your persuasive message,which of the following would be most effective?

What does AIDA stand for,when referring to persuasive messages?

Most persuasive messages are requests for action.

Understanding Business Communication in Todays Workplace

Collaboration, interpersonal Communication, and Business Etiquette

Planning Business Messages

Writing Business Messages

Completing Business Messages

Crafting Messages for Digital Channels

Writing Routine and Positive Messages

Writing Negative Messages

Understanding and Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Format and Layout of Business Documents

Documentation of Report Sources

Correction Symbols

Filters

Exam 9: Writing Persuasive Messages

"Cutting through the clutter" to get the audience's attention is one of the biggest challenges with marketing and sales messages.

When creating advertising for mobile devices,what should marketers do to make their ad more effective?

Messages that try to convince the audience to consider then purchase products and services are called what?

Discuss how to apply the AIDA model when framing your persuasive arguments.

The direct approach can effectively be used for persuasive messages.

Deductive reasoning works from specific evidence to a general conclusion.

What is the goal of opening with an attention getting device?

Identify four common mistakes in persuasive communication and discuss how to avoid them.

How can you maximize the changes of a positive response in the close of a persuasive request for action?

Which of the following focuses on things such as encouraging customers to visit websites for more information on a topic?

Which section of the AIDA plan would include any deadlines that might be applicable?

Working from a generalization to a specific conclusion is an example of what type of reasoning?

When writing promotional messages for social media,the AIDA model does not require modification.

Which of the following are designed to elicit a preferred response in a nonsales situation?

When closing a persuasive message for a claim or adjustment,what should be included in the message?

Which of the following are based on the feelings or sympathies of the audience?

Which step in the AIDA allows the writer to explain how the change will benefit the audience and answers potential objections?

To encourage a positive response to your persuasive message,which of the following would be most effective?

What does AIDA stand for,when referring to persuasive messages?

Most persuasive messages are requests for action.

Understanding Business Communication in Todays Workplace

Collaboration, interpersonal Communication, and Business Etiquette

Planning Business Messages

Writing Business Messages

Completing Business Messages

Crafting Messages for Digital Channels

Writing Routine and Positive Messages

Writing Negative Messages

Understanding and Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Format and Layout of Business Documents

Documentation of Report Sources

Correction Symbols

Filters