Exam 9: Writing Persuasive Messages

Which of the following would least likely encourage the reader of a message for a claim to grant the claim?

When writing promotional messages for social media sites,how does the process change?

Emphasizing beliefs,attitudes and background experiences is one way to establish what?

Which of the following is an essential element of persuasive messages?

In addition to gaining credibility,what should be your goals when writing the interest and desire sections of the persuasive request for action?

Most persuasive business messages rely on what?

Which of the following is the most common form of content marketing in the mobile arena?

Which of the following is a common mistake in persuasive communication?

Which step of the AIDA plan includes detail that prompts the audience to imagine how the solution might benefit them?

Which step of the AIDA plan encourages the audience to hear about your main idea?

During the attention phase of the persuasive message,the writer should find some common ground on which to build their case.

In the United States,which of the following organizations monitors corporate activities as they relate to truth in advertising?

To convince a skeptical audience,which of the following should be done?

When planning a marketing or sales message,which is the first step of the process?

How do effective business people view persuasion?

Using the technique of "paying off" the promise made in the headline is generally best accomplished during what step of the AIDA plan?

Which of the following is a legal aspect of promotional communication and subject to guidelines of the FTC?

Describe key steps in writing a persuasive claim and request for an adjustment.

Which of the following allows the writer to borrow from something familiar to explain something unfamiliar?

Identify and discuss key steps when planning persuasive messages.