Question 1

The age,gender,income,education and other quantifiable characteristic of people are called what?

Accepted Answer

A) Demographics 
B) Target market 
C) Culture 
D) Psychographics 
E) Attributes 
A) Demographics 
B) Target market 
C) Culture 
D) Psychographics 
E) Attributes

Question 2

Which of the following best describes a limitation of the AIDA plan?

Accepted Answer

A) AIDA is built on long-term relationships. 
B) AIDA is built around a single event. 
C) AIDA demands a decision from the audience. 
D) AIDA is a multidirectional method. 
E) AIDA is a conversational approach. 
A) AIDA is built on long-term relationships. 
B) AIDA is built around a single event. 
C) AIDA demands a decision from the audience. 
D) AIDA is a multidirectional method. 
E) AIDA is a conversational approach.

Question 3

Which of the following is not necessary when writing a persuasive message for a claim or request for adjustment?

Accepted Answer

A) Complete review of the facts 
B) A positive tone 
C) Specific facts and data 
D) A direct format 
E) A confident tone 
A) Complete review of the facts 
B) A positive tone 
C) Specific facts and data 
D) A direct format 
E) A confident tone

Question 4

Which of the following is true for persuasive messages?

Accepted Answer

A) The messages must be competitive. 
B) The message must be based on positive social outcomes. 
C) The message must be compelling. 
D) The message must use lively words and phrases. 
E) The message must be highly visual. 
A) The messages must be competitive. 
B) The message must be based on positive social outcomes. 
C) The message must be compelling. 
D) The message must use lively words and phrases. 
E) The message must be highly visual.

Question 5

Explaining your reasons and building interest before asking for a decision or action is an example of what?

Accepted Answer

A) An indirect approach to persuasive messages 
B) An attempt to understand the psychographics of the audience 
C) An attempt to understand what motivates the audience 
D) A direct approach to persuasive messages 
E) An attempt at audience analysis 
A) An indirect approach to persuasive messages 
B) An attempt to understand the psychographics of the audience 
C) An attempt to understand what motivates the audience 
D) A direct approach to persuasive messages 
E) An attempt at audience analysis

Question 6

If you are not well known to your audience,the message should rely more on the strength of your reputation,allowing the audience to learn more about you as an expert.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following is not considered deceptive by the FTC in regards to advertising?

Accepted Answer

A) Statements that have the potential to mislead reasonable customers 
B) A money back guarantee 
C) Implying claims without actually making them 
D) Omitting important information that might shape the purchase decision 
E) An untrue statement 
A) Statements that have the potential to mislead reasonable customers 
B) A money back guarantee 
C) Implying claims without actually making them 
D) Omitting important information that might shape the purchase decision 
E) An untrue statement

Question 8

When expanding the explanation of how a product or service will benefit the audience,what step of the AIDA plan is being developed?

Accepted Answer

A) Attention 
B) Interest 
C) Action 
D) Desire 
E) Interactivity 
A) Attention 
B) Interest 
C) Action 
D) Desire 
E) Interactivity

Question 9

How has social media affected the writing of promotional messages and the AIDA plan?

Accepted Answer

The AIDA model and similar approaches ha

Question 10

Which of the following is least likely to encourage a positive response to a persuasive message?

Accepted Answer

A) Positive and polite language 
B) Respecting cultural differences 
C) Using industry specific terminology 
D) Being sensitive to organizational cultures 
E) Establishing your credibility 
A) Positive and polite language 
B) Respecting cultural differences 
C) Using industry specific terminology 
D) Being sensitive to organizational cultures 
E) Establishing your credibility

Question 11

During the completion process for the persuasive message,which of the following matches the purpose and organization to the needs of the audience?

Accepted Answer

A) Revising for clarity and conciseness 
B) Having an experienced colleague who knows the audience review the draft 
C) Using design elements that compliment your argument 
D) Meticulous proofreading 
E) Matching the distribution method to fit the audience's expectation 
A) Revising for clarity and conciseness 
B) Having an experienced colleague who knows the audience review the draft 
C) Using design elements that compliment your argument 
D) Meticulous proofreading 
E) Matching the distribution method to fit the audience's expectation

Question 12

Trying to support a claim by restating the claim in different words is called what?

Accepted Answer

A) Cause and effect 
B) Generalization 
C) Circular reasoning 
D) Mistaken assumptions 
E) Faulty analogies 
A) Cause and effect 
B) Generalization 
C) Circular reasoning 
D) Mistaken assumptions 
E) Faulty analogies

Question 13

When developing a persuasive message,when should audience objections be addressed?

Accepted Answer

A) As soon as the objection is mentioned 
B) When all objections have been voiced 
C) Before they become objections 
D) After the product or service has been delivered 
E) As the audience absorbs the message 
A) As soon as the objection is mentioned 
B) When all objections have been voiced 
C) Before they become objections 
D) After the product or service has been delivered 
E) As the audience absorbs the message

Question 14

Which section of the persuasive request for action indicates what you know about the situation being written about?

Accepted Answer

A) Your goal statement 
B) The interest and desire sections 
C) The attention getting device 
D) The logical appeal 
E) The demand for action 
A) Your goal statement 
B) The interest and desire sections 
C) The attention getting device 
D) The logical appeal 
E) The demand for action

Question 15

A persuasive message for a claim or adjustment should appeal to the reader's sense of fair play,goodwill or moral responsibility.

Accepted Answer

A) True 
 B)False

Question 16

When marketers use evocative images or music,what step in the AIDA plan is being developed?

Accepted Answer

A) Attention 
B) Interest 
C) Action 
D) Desire 
E) Interactivity 
A) Attention 
B) Interest 
C) Action 
D) Desire 
E) Interactivity

Question 17

A message designed to make an explicit request for people to buy something is called what?

Accepted Answer

A) Marketing messages 
B) Claim or adjustment messages 
C) Sales messages 
D) Persuasive presentations of ideas 
E) Requests for action 
A) Marketing messages 
B) Claim or adjustment messages 
C) Sales messages 
D) Persuasive presentations of ideas 
E) Requests for action

Question 18

Describe how mobile devices have changed marketing communications.

Accepted Answer

Mobile advertising and mobile commerce (

Question 19

The AIDA plan will work for direct as well as indirect message formats.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following would not encourage a positive response to your message?

Accepted Answer

A) Using positive and polite language 
B) Understanding cultural differences 
C) Being sensitive to organizational cultures 
D) Establishing your credibility 
E) Explaining why previous choices were poor choices 
A) Using positive and polite language 
B) Understanding cultural differences 
C) Being sensitive to organizational cultures 
D) Establishing your credibility 
E) Explaining why previous choices were poor choices

The age,gender,income,education and other quantifiable characteristic of people are called what?

Which of the following best describes a limitation of the AIDA plan?

Which of the following is not necessary when writing a persuasive message for a claim or request for adjustment?

Which of the following is true for persuasive messages?

Explaining your reasons and building interest before asking for a decision or action is an example of what?

If you are not well known to your audience,the message should rely more on the strength of your reputation,allowing the audience to learn more about you as an expert.

Which of the following is not considered deceptive by the FTC in regards to advertising?

When expanding the explanation of how a product or service will benefit the audience,what step of the AIDA plan is being developed?

How has social media affected the writing of promotional messages and the AIDA plan?

Which of the following is least likely to encourage a positive response to a persuasive message?

During the completion process for the persuasive message,which of the following matches the purpose and organization to the needs of the audience?

Trying to support a claim by restating the claim in different words is called what?

When developing a persuasive message,when should audience objections be addressed?

Which section of the persuasive request for action indicates what you know about the situation being written about?

A persuasive message for a claim or adjustment should appeal to the reader's sense of fair play,goodwill or moral responsibility.

When marketers use evocative images or music,what step in the AIDA plan is being developed?

A message designed to make an explicit request for people to buy something is called what?

Describe how mobile devices have changed marketing communications.

The AIDA plan will work for direct as well as indirect message formats.

Which of the following would not encourage a positive response to your message?

Understanding Business Communication in Todays Workplace

Collaboration, interpersonal Communication, and Business Etiquette

Planning Business Messages

Writing Business Messages

Completing Business Messages

Crafting Messages for Digital Channels

Writing Routine and Positive Messages

Writing Negative Messages

Understanding and Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Format and Layout of Business Documents

Documentation of Report Sources

Correction Symbols

Filters

Exam 9: Writing Persuasive Messages

The age,gender,income,education and other quantifiable characteristic of people are called what?

Which of the following best describes a limitation of the AIDA plan?

Which of the following is not necessary when writing a persuasive message for a claim or request for adjustment?

Which of the following is true for persuasive messages?

Explaining your reasons and building interest before asking for a decision or action is an example of what?

If you are not well known to your audience,the message should rely more on the strength of your reputation,allowing the audience to learn more about you as an expert.

Which of the following is not considered deceptive by the FTC in regards to advertising?

When expanding the explanation of how a product or service will benefit the audience,what step of the AIDA plan is being developed?

How has social media affected the writing of promotional messages and the AIDA plan?

Which of the following is least likely to encourage a positive response to a persuasive message?

During the completion process for the persuasive message,which of the following matches the purpose and organization to the needs of the audience?

Trying to support a claim by restating the claim in different words is called what?

When developing a persuasive message,when should audience objections be addressed?

Which section of the persuasive request for action indicates what you know about the situation being written about?

A persuasive message for a claim or adjustment should appeal to the reader's sense of fair play,goodwill or moral responsibility.

When marketers use evocative images or music,what step in the AIDA plan is being developed?

A message designed to make an explicit request for people to buy something is called what?

Describe how mobile devices have changed marketing communications.

The AIDA plan will work for direct as well as indirect message formats.

Which of the following would not encourage a positive response to your message?

Understanding Business Communication in Todays Workplace

Collaboration, interpersonal Communication, and Business Etiquette

Planning Business Messages

Writing Business Messages

Completing Business Messages

Crafting Messages for Digital Channels

Writing Routine and Positive Messages

Writing Negative Messages

Understanding and Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Format and Layout of Business Documents

Documentation of Report Sources

Correction Symbols

Filters