Question 1

Companies often have formal email policies that would include all of the following except what?

Accepted Answer

A) Using email services for personal messages 
B) Sending confidential information 
C) Sending objectionable material 
D) Opening attachments 
E) Who can be copied on emails 
A) Using email services for personal messages 
B) Sending confidential information 
C) Sending objectionable material 
D) Opening attachments 
E) Who can be copied on emails

Question 2

Telling readers where to find information on an unfamiliar system can be considered which of the following compositional modes?

Accepted Answer

A) Narrative 
B) Reference materials 
C) Summaries 
D) Orientations 
E) Conversations 
A) Narrative 
B) Reference materials 
C) Summaries 
D) Orientations 
E) Conversations

Question 3

A website where owners contribute most of the content is considered a user generated content site.

Accepted Answer

A) True 
 B)False

Question 4

Using blogs to explain how to use a product is an example of what?

Accepted Answer

A) Word-of-mouth marketing 
B) Customer education 
C) Employee engagement 
D) Brainstorming 
E) Community building 
A) Word-of-mouth marketing 
B) Customer education 
C) Employee engagement 
D) Brainstorming 
E) Community building

Question 5

During the planning phase of podcasting,which of the following is the least important consideration?

Accepted Answer

A) Distribution 
B) Podcasting channel 
C) Blog compatibility 
D) Sustainability of the topic 
E) Audience 
A) Distribution 
B) Podcasting channel 
C) Blog compatibility 
D) Sustainability of the topic 
E) Audience

Question 6

When writing email messages,which of the following best describes when the expectation of quality writing is higher than for personal email?

Accepted Answer

A) The email is being sent to someone in a greater position of authority than the writer. 
B) The email is being sent outside of the organization. 
C) The email could be used as evidence in a lawsuit. 
D) The email could be used as a permanent record. 
E) Email messages on the job should always be of higher quality than personal email. 
A) The email is being sent to someone in a greater position of authority than the writer. 
B) The email is being sent outside of the organization. 
C) The email could be used as evidence in a lawsuit. 
D) The email could be used as a permanent record. 
E) Email messages on the job should always be of higher quality than personal email.

Question 7

Which of the following measures how effectively a company engages with online stakeholders?

Accepted Answer

A) Sentiment analysis 
B) Cold calling 
C) Brand socialization 
D) Content marketing 
E) Socialization 
A) Sentiment analysis 
B) Cold calling 
C) Brand socialization 
D) Content marketing 
E) Socialization

Question 8

Compare and discuss the completing step for podcasts and written communication.

Accepted Answer

One of the attractions of podcasting is

Question 9

When planning an instant message,the message should be planned according to the rules of oral conversation instead of written conversation.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following is the least effective and efficient management of IM?

Accepted Answer

A) Sending an email message instead of immediately answering an IM 
B) Being available to IM at all times while at work 
C) Not sending confidential information over an IM 
D) Not using IM to send personal messages while at work 
E) Not using IM for important but impromptu meetings if everyone is not available 
A) Sending an email message instead of immediately answering an IM 
B) Being available to IM at all times while at work 
C) Not sending confidential information over an IM 
D) Not using IM to send personal messages while at work 
E) Not using IM for important but impromptu meetings if everyone is not available

Question 11

Which of the following is true regarding email?

Accepted Answer

A) It is secure. 
B) It is private. 
C) It is non-instantaneous. 
D) It is difficult to use for midsized messages. 
E) It is content specific. 
A) It is secure. 
B) It is private. 
C) It is non-instantaneous. 
D) It is difficult to use for midsized messages. 
E) It is content specific.

Question 12

By monitoring the blogosphere,companies hope to find ways to do what?

Accepted Answer

A) Increase recruitment efforts 
B) Enhance policy discussion 
C) Conduct market research 
D) Improve crisis communications 
E) Increase customer support 
A) Increase recruitment efforts 
B) Enhance policy discussion 
C) Conduct market research 
D) Improve crisis communications 
E) Increase customer support

Question 13

Which of the following should be consistent regardless of what social media tool is being utilized?

Accepted Answer

A) Website address 
B) Graphics 
C) Content 
D) Appearance 
E) Personality 
A) Website address 
B) Graphics 
C) Content 
D) Appearance 
E) Personality

Question 14

Using language analysis software to track public opinion is an example of what?

Accepted Answer

A) Recruitment 
B) Sentiment analysis 
C) Social customer service 
D) Networking 
E) Social media complexity 
A) Recruitment 
B) Sentiment analysis 
C) Social customer service 
D) Networking 
E) Social media complexity

Question 15

Which of the following is best for private,short to medium length messages?

Accepted Answer

A) Microblogs 
B) Instant messaging 
C) Podcasts 
D) Wikis 
E) Emails 
A) Microblogs 
B) Instant messaging 
C) Podcasts 
D) Wikis 
E) Emails

Question 16

Explain how a community Q&A site can have lasting and long-term implications for an organization.

Accepted Answer

Community Q&A sites,on which visitors an

Question 17

Which of the following is true when creating content for social media?

Accepted Answer

A) Companies can develop posts without fear of criticism from the public. 
B) Spelling and grammar are not as important. 
C) All posts are honest and trustworthy because it is easier to verify information. 
D) Employees can be fired for content on personal media sites. 
E) Clever, witty headlines attract a larger audience than short, bland headlines. 
A) Companies can develop posts without fear of criticism from the public. 
B) Spelling and grammar are not as important. 
C) All posts are honest and trustworthy because it is easier to verify information. 
D) Employees can be fired for content on personal media sites. 
E) Clever, witty headlines attract a larger audience than short, bland headlines.

Question 18

Which social media is best for mimicking conversation?

Accepted Answer

A) Instant messaging 
B) Blogging 
C) Podcasts 
D) Content sharing sites 
E) Websites 
A) Instant messaging 
B) Blogging 
C) Podcasts 
D) Content sharing sites 
E) Websites

Question 19

Describe three types of social networks and how they are used.

Accepted Answer

One type of network is a public,general-

Question 20

Which of the following is a good use of instant messaging in the workplace?

Accepted Answer

A) Presence awareness 
B) Customer service 
C) Security 
D) Crisis management 
E) Process monitoring 
A) Presence awareness 
B) Customer service 
C) Security 
D) Crisis management 
E) Process monitoring

Companies often have formal email policies that would include all of the following except what?

Telling readers where to find information on an unfamiliar system can be considered which of the following compositional modes?

A website where owners contribute most of the content is considered a user generated content site.

Using blogs to explain how to use a product is an example of what?

During the planning phase of podcasting,which of the following is the least important consideration?

When writing email messages,which of the following best describes when the expectation of quality writing is higher than for personal email?

Which of the following measures how effectively a company engages with online stakeholders?

Compare and discuss the completing step for podcasts and written communication.

When planning an instant message,the message should be planned according to the rules of oral conversation instead of written conversation.

Which of the following is the least effective and efficient management of IM?

Which of the following is true regarding email?

By monitoring the blogosphere,companies hope to find ways to do what?

Which of the following should be consistent regardless of what social media tool is being utilized?

Using language analysis software to track public opinion is an example of what?

Which of the following is best for private,short to medium length messages?

Explain how a community Q&A site can have lasting and long-term implications for an organization.

Which of the following is true when creating content for social media?

Which social media is best for mimicking conversation?

Describe three types of social networks and how they are used.

Which of the following is a good use of instant messaging in the workplace?

Understanding Business Communication in Todays Workplace

Collaboration, interpersonal Communication, and Business Etiquette

Planning Business Messages

Writing Business Messages

Completing Business Messages

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Understanding and Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Format and Layout of Business Documents

Documentation of Report Sources

Correction Symbols

Filters

Exam 6: Crafting Messages for Digital Channels

Companies often have formal email policies that would include all of the following except what?

Telling readers where to find information on an unfamiliar system can be considered which of the following compositional modes?

A website where owners contribute most of the content is considered a user generated content site.

Using blogs to explain how to use a product is an example of what?

During the planning phase of podcasting,which of the following is the least important consideration?

When writing email messages,which of the following best describes when the expectation of quality writing is higher than for personal email?

Which of the following measures how effectively a company engages with online stakeholders?

Compare and discuss the completing step for podcasts and written communication.

When planning an instant message,the message should be planned according to the rules of oral conversation instead of written conversation.

Which of the following is the least effective and efficient management of IM?

Which of the following is true regarding email?

By monitoring the blogosphere,companies hope to find ways to do what?

Which of the following should be consistent regardless of what social media tool is being utilized?

Using language analysis software to track public opinion is an example of what?

Which of the following is best for private,short to medium length messages?

Explain how a community Q&A site can have lasting and long-term implications for an organization.

Which of the following is true when creating content for social media?

Which social media is best for mimicking conversation?

Describe three types of social networks and how they are used.

Which of the following is a good use of instant messaging in the workplace?

Understanding Business Communication in Todays Workplace

Collaboration, interpersonal Communication, and Business Etiquette

Planning Business Messages

Writing Business Messages

Completing Business Messages

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Understanding and Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Format and Layout of Business Documents

Documentation of Report Sources

Correction Symbols

Filters