Question 1

Podcasts are considered to be media rich communication tools.

Accepted Answer

A) True 
 B)False

Question 2

The key to making a user-generated content site effective is what?

Accepted Answer

A) Consistent addition of new information 
B) Links to corporate websites 
C) Valuable and easy-to-use data 
D) Video 
E) Access by invitation only 
A) Consistent addition of new information 
B) Links to corporate websites 
C) Valuable and easy-to-use data 
D) Video 
E) Access by invitation only

Question 3

Microblogs are used in meetings and presentations by acting as what?

Accepted Answer

A) Live data streams 
B) Video connectivity 
C) Backchannels 
D) Crowdsourcing 
E) Enterprise systems 
A) Live data streams 
B) Video connectivity 
C) Backchannels 
D) Crowdsourcing 
E) Enterprise systems

Question 4

When adapting the three-step writing process to blogging,what important issues should be considered?

Accepted Answer

Except with team blogs and other efforts

Question 5

Which of the following behavior issues are least likely to affect the use of IM in business?

Accepted Answer

A) Mixing personal and business messages 
B) Constant interruptions 
C) Increased security and privacy concerns 
D) The risk of being out of the loop during conversations 
E) Having to rely on other people's typing abilities 
A) Mixing personal and business messages 
B) Constant interruptions 
C) Increased security and privacy concerns 
D) The risk of being out of the loop during conversations 
E) Having to rely on other people's typing abilities

Question 6

Using comments and critiques on a social media site can be an effective way to do which of the following?

Accepted Answer

A) Exchange large volumes of data 
B) Build a personal social media brand 
C) Explain new or unfamiliar systems 
D) Provide reference materials 
E) Develop a company history 
A) Exchange large volumes of data 
B) Build a personal social media brand 
C) Explain new or unfamiliar systems 
D) Provide reference materials 
E) Develop a company history

Question 7

Which of the following will send subscribers regular updates on a chosen topic?

Accepted Answer

A) Content curation 
B) Newsfeeds 
C) Branded channeling 
D) User-generated content sites 
E) Community sites 
A) Content curation 
B) Newsfeeds 
C) Branded channeling 
D) User-generated content sites 
E) Community sites

Question 8

Apply the three-step writing process to instant messaging.

Accepted Answer

Although instant messages are often conc

Question 9

Which of the following is a disadvantage to curation sites?

Accepted Answer

A) Curation sites have the potential to reshape audience behavior. 
B) Curation sites can include extensive shared expertise in a variety of fields. 
C) Curation sites allow anyone in the community to share experiences. 
D) Curation sites require tight control over the message. 
E) Curation sites have little regulation regarding content ownership. 
A) Curation sites have the potential to reshape audience behavior. 
B) Curation sites can include extensive shared expertise in a variety of fields. 
C) Curation sites allow anyone in the community to share experiences. 
D) Curation sites require tight control over the message. 
E) Curation sites have little regulation regarding content ownership.

Question 10

Allowing a company to organize all its videos in one place,making it easy for visitors to get automatic video updates is an example of what?

Accepted Answer

A) Firehouse effect 
B) Community sites 
C) User generated content 
D) Promotional messaging 
E) Branded channeling 
A) Firehouse effect 
B) Community sites 
C) User generated content 
D) Promotional messaging 
E) Branded channeling

Question 11

To best respond to rumors or misinformation in the marketplace,what social media strategy would be most effective?

Accepted Answer

A) Join existing conversations. 
B) Use content marketing. 
C) Choose a new compositional mode. 
D) Increase the use of community building. 
E) Change your online personality. 
A) Join existing conversations. 
B) Use content marketing. 
C) Choose a new compositional mode. 
D) Increase the use of community building. 
E) Change your online personality.

Question 12

Analyzing the needs of the audience and the situation takes place during what stage of the email development process?

Accepted Answer

A) Planning 
B) Writing 
C) Completing 
D) Revising 
E) Responding 
A) Planning 
B) Writing 
C) Completing 
D) Revising 
E) Responding

Question 13

Instant messaging is less susceptible to computer viruses and other security problems than other forms of social media.

Accepted Answer

A) True 
 B)False

Question 14

IM is available as a function embedded in online meeting and collaboration systems.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following can be a challenge when setting up a blog?

Accepted Answer

A) Accurately defining your target audience 
B) Preventing viral marketing 
C) Increasing employee engagement 
D) Monitoring the blogosphere 
E) Finding long-term content 
A) Accurately defining your target audience 
B) Preventing viral marketing 
C) Increasing employee engagement 
D) Monitoring the blogosphere 
E) Finding long-term content

Question 16

Which of the following can be used to conduct on-the-job training by providing content as workers perform tasks?

Accepted Answer

A) Gamification 
B) Wearable technology 
C) Augmented reality 
D) Mobile podcasting 
E) Mobile blogging 
A) Gamification 
B) Wearable technology 
C) Augmented reality 
D) Mobile podcasting 
E) Mobile blogging

Question 17

Generally speaking,companies are willing to use any communication tool that consumers are likely to use.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following social media tools would be the most appropriate way to send a longer message or a document to the audience?

Accepted Answer

A) Blogging 
B) Podcasting 
C) Information sharing sites 
D) Social networks 
E) Wikis 
A) Blogging 
B) Podcasting 
C) Information sharing sites 
D) Social networks 
E) Wikis

Question 19

Curation tools are used to develop online portfolios on specific topics.

Accepted Answer

A) True 
 B)False

Question 20

Stakeholders can use social media to harm companies.

Accepted Answer

A) True 
 B)False

Podcasts are considered to be media rich communication tools.

The key to making a user-generated content site effective is what?

Microblogs are used in meetings and presentations by acting as what?

When adapting the three-step writing process to blogging,what important issues should be considered?

Which of the following behavior issues are least likely to affect the use of IM in business?

Using comments and critiques on a social media site can be an effective way to do which of the following?

Which of the following will send subscribers regular updates on a chosen topic?

Apply the three-step writing process to instant messaging.

Which of the following is a disadvantage to curation sites?

Allowing a company to organize all its videos in one place,making it easy for visitors to get automatic video updates is an example of what?

To best respond to rumors or misinformation in the marketplace,what social media strategy would be most effective?

Analyzing the needs of the audience and the situation takes place during what stage of the email development process?

Instant messaging is less susceptible to computer viruses and other security problems than other forms of social media.

IM is available as a function embedded in online meeting and collaboration systems.

Which of the following can be a challenge when setting up a blog?

Which of the following can be used to conduct on-the-job training by providing content as workers perform tasks?

Generally speaking,companies are willing to use any communication tool that consumers are likely to use.

Which of the following social media tools would be the most appropriate way to send a longer message or a document to the audience?

Curation tools are used to develop online portfolios on specific topics.

Stakeholders can use social media to harm companies.

Understanding Business Communication in Todays Workplace

Collaboration, interpersonal Communication, and Business Etiquette

Planning Business Messages

Writing Business Messages

Completing Business Messages

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Understanding and Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Format and Layout of Business Documents

Documentation of Report Sources

Correction Symbols

Filters

Exam 6: Crafting Messages for Digital Channels

Podcasts are considered to be media rich communication tools.

The key to making a user-generated content site effective is what?

Microblogs are used in meetings and presentations by acting as what?

When adapting the three-step writing process to blogging,what important issues should be considered?

Which of the following behavior issues are least likely to affect the use of IM in business?

Using comments and critiques on a social media site can be an effective way to do which of the following?

Which of the following will send subscribers regular updates on a chosen topic?

Apply the three-step writing process to instant messaging.

Which of the following is a disadvantage to curation sites?

Allowing a company to organize all its videos in one place,making it easy for visitors to get automatic video updates is an example of what?

To best respond to rumors or misinformation in the marketplace,what social media strategy would be most effective?

Analyzing the needs of the audience and the situation takes place during what stage of the email development process?

Instant messaging is less susceptible to computer viruses and other security problems than other forms of social media.

IM is available as a function embedded in online meeting and collaboration systems.

Which of the following can be a challenge when setting up a blog?

Which of the following can be used to conduct on-the-job training by providing content as workers perform tasks?

Generally speaking,companies are willing to use any communication tool that consumers are likely to use.

Which of the following social media tools would be the most appropriate way to send a longer message or a document to the audience?

Curation tools are used to develop online portfolios on specific topics.

Stakeholders can use social media to harm companies.

Understanding Business Communication in Todays Workplace

Collaboration, interpersonal Communication, and Business Etiquette

Planning Business Messages

Writing Business Messages

Completing Business Messages

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Understanding and Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Format and Layout of Business Documents

Documentation of Report Sources

Correction Symbols

Filters