Question 1

Which part of the email often determines the audience's decision to read an email?

Accepted Answer

A) Subject line 
B) Sender 
C) Attachment identification 
D) Overall appearance 
E) Spelling and grammar 
A) Subject line 
B) Sender 
C) Attachment identification 
D) Overall appearance 
E) Spelling and grammar

Question 2

When defining a subject area for a blog,what is being determined?

Accepted Answer

A) Audience 
B) Scope 
C) Purpose 
D) Limitations 
E) Access 
A) Audience 
B) Scope 
C) Purpose 
D) Limitations 
E) Access

Question 3

Discuss how the increased use of Social Media has changed the way stakeholders consume information from an organization,and the change in the relationship between stakeholders and the organization.

Accepted Answer

More consumers adopt social and mobile m

Question 4

When team members are geographically dispersed,blogs can be an effective tool in keeping all team members updated.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following is a benefit to IM use?

Accepted Answer

A) Better security features 
B) Rapid response 
C) User authentication 
D) Logging messages for later use 
E) Compatibility between systems 
A) Better security features 
B) Rapid response 
C) User authentication 
D) Logging messages for later use 
E) Compatibility between systems

Question 6

Which of the following is a disadvantage to signing up for RSS feeds?

Accepted Answer

A) The sites are curated. 
B) The sites support the corporate mission. 
C) The sites only collect data on specific areas of interest. 
D) The sites require the reader to sort through the feeds to determine valuable information. 
E) The sites use materials that are republished instead of original works. 
A) The sites are curated. 
B) The sites support the corporate mission. 
C) The sites only collect data on specific areas of interest. 
D) The sites require the reader to sort through the feeds to determine valuable information. 
E) The sites use materials that are republished instead of original works.

Question 7

Which of the following acts as a type of reference material site for users?

Accepted Answer

A) User-generated content sites 
B) Branded channels 
C) Content curation sites 
D) Community Q&A sites 
E) Email feed sites 
A) User-generated content sites 
B) Branded channels 
C) Content curation sites 
D) Community Q&A sites 
E) Email feed sites

Question 8

How can social media help a company find a subject matter expert?

Accepted Answer

A) By accessing professional networks 
B) By cold calling 
C) By connecting with other virtual organizations 
D) By facilitating community hubs 
E) By maintaining a consistent online personality 
A) By accessing professional networks 
B) By cold calling 
C) By connecting with other virtual organizations 
D) By facilitating community hubs 
E) By maintaining a consistent online personality

Question 9

When incorporating blogs into a corporate social media stream,what role can blogs take in support of the media plan?

Accepted Answer

A) Blogs can be used to clarify information. 
B) Blogs can act as the hub for the multiple threads in the social media plan. 
C) Blogs can act as the "complaint department" for the social media plan. 
D) Blogs can limit word-of-mouth marketing efforts by customers. 
E) Blogs can allow consumers to become subject matter experts. 
A) Blogs can be used to clarify information. 
B) Blogs can act as the hub for the multiple threads in the social media plan. 
C) Blogs can act as the "complaint department" for the social media plan. 
D) Blogs can limit word-of-mouth marketing efforts by customers. 
E) Blogs can allow consumers to become subject matter experts.

Question 10

Networks that focus on a particular function or audience are known as what?

Accepted Answer

A) Private networks 
B) Clouded networks 
C) Public, specialized networks 
D) Public, general-purpose networks 
E) Private, general-purpose networks 
A) Private networks 
B) Clouded networks 
C) Public, specialized networks 
D) Public, general-purpose networks 
E) Private, general-purpose networks

Question 11

Which of the following is true about emoticon use for business communications?

Accepted Answer

A) Emoticons should only be used for internal communications. 
B) Emoticons should be avoided in all professional communications. 
C) Emoticons can soften the impact of negative messages. 
D) Emoticons can add depth and meaning to email messages. 
E) Emoticons can be used for internal and external messages very effectively. 
A) Emoticons should only be used for internal communications. 
B) Emoticons should be avoided in all professional communications. 
C) Emoticons can soften the impact of negative messages. 
D) Emoticons can add depth and meaning to email messages. 
E) Emoticons can be used for internal and external messages very effectively.

Question 12

Email became a widely used communication tool because it offered the advantages of speed and efficiency.

Accepted Answer

A) True 
 B)False

Question 13

Describe ways to make IM more efficient and effective.

Accepted Answer

Be courteous in your use of IM; if you d

Question 14

Using blogs to release up to the minute information on an issue is an example of what?

Accepted Answer

A) Market research 
B) Media relations 
C) Crisis communications 
D) Company news 
E) Team communications 
A) Market research 
B) Media relations 
C) Crisis communications 
D) Company news 
E) Team communications

Question 15

Sites in which users contribute most of the content are referred to as what?

Accepted Answer

A) User-generated content sites 
B) Content curation sites 
C) Community Q&A sites 
D) Blogs 
E) Hubs 
A) User-generated content sites 
B) Content curation sites 
C) Community Q&A sites 
D) Blogs 
E) Hubs

Question 16

The recording of audio or video files and distributing them online is called what?

Accepted Answer

A) Backchanneling 
B) Crowdsourcing 
C) Enterprise microblogging 
D) Podcasting 
E) Internal micromessaging 
A) Backchanneling 
B) Crowdsourcing 
C) Enterprise microblogging 
D) Podcasting 
E) Internal micromessaging

Question 17

Discuss the advantages and disadvantages of email use in the workplace.

Accepted Answer

Email has been an important communicatio

Question 18

Which of the following can increase audience interaction and engagement on a corporate website?

Accepted Answer

A) Gamification 
B) Augmented reality 
C) Wearable technology 
D) Mobile blogging 
E) Cloud based services 
A) Gamification 
B) Augmented reality 
C) Wearable technology 
D) Mobile blogging 
E) Cloud based services

Question 19

Good business blogs are generated by the organization and do not provide for reader interaction.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following is a potential drawback to IM?

Accepted Answer

A) Longer response times on urgent messages 
B) Higher data usage costs 
C) Availability of user authentication 
D) The ability to mimic a one on one conversation 
E) Limited number of compatible devices 
A) Longer response times on urgent messages 
B) Higher data usage costs 
C) Availability of user authentication 
D) The ability to mimic a one on one conversation 
E) Limited number of compatible devices

Which part of the email often determines the audience's decision to read an email?

When defining a subject area for a blog,what is being determined?

Discuss how the increased use of Social Media has changed the way stakeholders consume information from an organization,and the change in the relationship between stakeholders and the organization.

When team members are geographically dispersed,blogs can be an effective tool in keeping all team members updated.

Which of the following is a benefit to IM use?

Which of the following is a disadvantage to signing up for RSS feeds?

Which of the following acts as a type of reference material site for users?

How can social media help a company find a subject matter expert?

When incorporating blogs into a corporate social media stream,what role can blogs take in support of the media plan?

Networks that focus on a particular function or audience are known as what?

Which of the following is true about emoticon use for business communications?

Email became a widely used communication tool because it offered the advantages of speed and efficiency.

Describe ways to make IM more efficient and effective.

Using blogs to release up to the minute information on an issue is an example of what?

Sites in which users contribute most of the content are referred to as what?

The recording of audio or video files and distributing them online is called what?

Discuss the advantages and disadvantages of email use in the workplace.

Which of the following can increase audience interaction and engagement on a corporate website?

Good business blogs are generated by the organization and do not provide for reader interaction.

Which of the following is a potential drawback to IM?

Understanding Business Communication in Todays Workplace

Collaboration, interpersonal Communication, and Business Etiquette

Planning Business Messages

Writing Business Messages

Completing Business Messages

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Understanding and Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Format and Layout of Business Documents

Documentation of Report Sources

Correction Symbols

Filters

Exam 6: Crafting Messages for Digital Channels

Which part of the email often determines the audience's decision to read an email?

When defining a subject area for a blog,what is being determined?

Discuss how the increased use of Social Media has changed the way stakeholders consume information from an organization,and the change in the relationship between stakeholders and the organization.

When team members are geographically dispersed,blogs can be an effective tool in keeping all team members updated.

Which of the following is a benefit to IM use?

Which of the following is a disadvantage to signing up for RSS feeds?

Which of the following acts as a type of reference material site for users?

How can social media help a company find a subject matter expert?

When incorporating blogs into a corporate social media stream,what role can blogs take in support of the media plan?

Networks that focus on a particular function or audience are known as what?

Which of the following is true about emoticon use for business communications?

Email became a widely used communication tool because it offered the advantages of speed and efficiency.

Describe ways to make IM more efficient and effective.

Using blogs to release up to the minute information on an issue is an example of what?

Sites in which users contribute most of the content are referred to as what?

The recording of audio or video files and distributing them online is called what?

Discuss the advantages and disadvantages of email use in the workplace.

Which of the following can increase audience interaction and engagement on a corporate website?

Good business blogs are generated by the organization and do not provide for reader interaction.

Which of the following is a potential drawback to IM?

Understanding Business Communication in Todays Workplace

Collaboration, interpersonal Communication, and Business Etiquette

Planning Business Messages

Writing Business Messages

Completing Business Messages

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Understanding and Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Format and Layout of Business Documents

Documentation of Report Sources

Correction Symbols

Filters