Question 1

Content marketing is the practice of providing online information to other business for a fee.

Accepted Answer

A) True 
 B)False

Question 2

Discuss how the use of social media has changed internal communications in organization.

Accepted Answer

Social media are also revolutionizing in

Question 3

When blogging,which of the following should take place during the planning stage of the writing process?

Accepted Answer

A) Evaluating the content and readability 
B) Proofreading to correct errors 
C) Post using the blogging system's tools 
D) Adding a newsfeed option 
E) Identifying the scope 
A) Evaluating the content and readability 
B) Proofreading to correct errors 
C) Post using the blogging system's tools 
D) Adding a newsfeed option 
E) Identifying the scope

Question 4

How does social media best increase the power of stakeholders?

Accepted Answer

A) By controlling the number of "likes" for a product 
B) By increasing the transparency of the organization 
C) By allowing links to be sent to social groups 
D) By limiting control of the organization over their website 
E) By only trusting those who use social media 
A) By controlling the number of "likes" for a product 
B) By increasing the transparency of the organization 
C) By allowing links to be sent to social groups 
D) By limiting control of the organization over their website 
E) By only trusting those who use social media

Question 5

When organizing the content for a podcast,which of the following become especially important?

Accepted Answer

A) Previews and transitions 
B) Backchanneling 
C) Podcast channel 
D) Scheduling 
E) Distribution 
A) Previews and transitions 
B) Backchanneling 
C) Podcast channel 
D) Scheduling 
E) Distribution

Question 6

When revising and proofreading an email message,what considerations should be made?

Accepted Answer

A) The message should be inviting and open the opportunity for dialog. 
B) The font should be easily readable, in black on a white background. 
C) The message should include colored text to highlight important information. 
D) The message should be copied to all those who may need the information. 
E) The subject line should be intriguing. 
A) The message should be inviting and open the opportunity for dialog. 
B) The font should be easily readable, in black on a white background. 
C) The message should include colored text to highlight important information. 
D) The message should be copied to all those who may need the information. 
E) The subject line should be intriguing.

Question 7

Which of the following links social networking to a physical corporate presence?

Accepted Answer

A) Augmented reality 
B) Location-based services 
C) Mobile blogging 
D) Cloud based services 
E) Mobile podcasting 
A) Augmented reality 
B) Location-based services 
C) Mobile blogging 
D) Cloud based services 
E) Mobile podcasting

Question 8

Email is considered to be a casual form of communication.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following compositional modes is often used by marketing and sales departments to attract interest?

Accepted Answer

A) Narratives 
B) Tutorials 
C) Teasers 
D) Status updates 
E) Conversations 
A) Narratives 
B) Tutorials 
C) Teasers 
D) Status updates 
E) Conversations

Question 10

The difference between blogging and microblogging is what?

Accepted Answer

A) Intended audience 
B) Writing style 
C) Length 
D) System security 
E) Use of emoticons 
A) Intended audience 
B) Writing style 
C) Length 
D) System security 
E) Use of emoticons

Question 11

Which of the following is true in regards to instant messaging?

Accepted Answer

A) IM is more secure than email. 
B) IM doesn't get misused as a one-to-many broadcast method as often as email does. 
C) IM takes longer to plan, write and send than email. 
D) IM is universally accepted in corporate communications. 
E) IM is typically used internally to the organization and is rarely used for customers and other important audiences. 
A) IM is more secure than email. 
B) IM doesn't get misused as a one-to-many broadcast method as often as email does. 
C) IM takes longer to plan, write and send than email. 
D) IM is universally accepted in corporate communications. 
E) IM is typically used internally to the organization and is rarely used for customers and other important audiences.

Question 12

Which of the following is an advantage of using email?

Accepted Answer

A) Millions of users are comfortable with it. 
B) It is easy to send any type of message. 
C) Users can generate long message chains. 
D) Users can send messages to several users at once, ensuring anyone with potential interest in the topic can be included. 
E) It is the most effective communication tool available for project management updates and discussions. 
A) Millions of users are comfortable with it. 
B) It is easy to send any type of message. 
C) Users can generate long message chains. 
D) Users can send messages to several users at once, ensuring anyone with potential interest in the topic can be included. 
E) It is the most effective communication tool available for project management updates and discussions.

Question 13

Community Q&A sites can be used to do which of the following?

Accepted Answer

A) Build a personal brand 
B) Increase content curation 
C) Increase membership in newsfeeds 
D) Promote a branded YouTube channel 
E) Post video clips on products 
A) Build a personal brand 
B) Increase content curation 
C) Increase membership in newsfeeds 
D) Promote a branded YouTube channel 
E) Post video clips on products

Question 14

When developing a blog,which of the following is most effective?

Accepted Answer

A) A writing style that supports the organization's image 
B) A writing style that is formal and objective 
C) A writing style that is comfortable and personal 
D) A writing style that is best suited for the target audience 
E) A writing style that supports rebroadcasting on IMs and emails 
A) A writing style that supports the organization's image 
B) A writing style that is formal and objective 
C) A writing style that is comfortable and personal 
D) A writing style that is best suited for the target audience 
E) A writing style that supports rebroadcasting on IMs and emails

Question 15

Writing for social media required the same skill set as writing for traditional media.

Accepted Answer

A) True 
 B)False

Question 16

Email is considered what type of medium?

Accepted Answer

A) Portable 
B) Instant 
C) Rich 
D) Expressive 
E) Lean 
A) Portable 
B) Instant 
C) Rich 
D) Expressive 
E) Lean

Question 17

A file that automatically includes your name,title,company and contact information at the end of an email is referred to as what?

Accepted Answer

A) Emoticon 
B) Email signature 
C) Personalization 
D) Subject field 
E) Courtesy copy code 
A) Emoticon 
B) Email signature 
C) Personalization 
D) Subject field 
E) Courtesy copy code

Question 18

The use of mobile blogs can aid in the use of which of the following areas?

Accepted Answer

A) Project management and team communications 
B) Company news 
C) Customer support 
D) Recruiting 
E) Policy issues and discussions 
A) Project management and team communications 
B) Company news 
C) Customer support 
D) Recruiting 
E) Policy issues and discussions

Question 19

People who engage in similar work,interests or share enthusiasm for an activity are referred to as what?

Accepted Answer

A) Brand socializers 
B) Target market 
C) Communities of practice 
D) Business partners 
E) Networked organizations 
A) Brand socializers 
B) Target market 
C) Communities of practice 
D) Business partners 
E) Networked organizations

Question 20

Which of the following is most likely to improve internal communications?

Accepted Answer

A) Integrating company workforces 
B) Choosing the best compositional mode for each network 
C) Offering valuable content to online communities 
D) Anchoring the corporate presence in a hub 
E) Facilitating external community building 
A) Integrating company workforces 
B) Choosing the best compositional mode for each network 
C) Offering valuable content to online communities 
D) Anchoring the corporate presence in a hub 
E) Facilitating external community building

Content marketing is the practice of providing online information to other business for a fee.

Discuss how the use of social media has changed internal communications in organization.

When blogging,which of the following should take place during the planning stage of the writing process?

How does social media best increase the power of stakeholders?

When organizing the content for a podcast,which of the following become especially important?

When revising and proofreading an email message,what considerations should be made?

Which of the following links social networking to a physical corporate presence?

Email is considered to be a casual form of communication.

Which of the following compositional modes is often used by marketing and sales departments to attract interest?

The difference between blogging and microblogging is what?

Which of the following is true in regards to instant messaging?

Which of the following is an advantage of using email?

Community Q&A sites can be used to do which of the following?

When developing a blog,which of the following is most effective?

Writing for social media required the same skill set as writing for traditional media.

Email is considered what type of medium?

A file that automatically includes your name,title,company and contact information at the end of an email is referred to as what?

The use of mobile blogs can aid in the use of which of the following areas?

People who engage in similar work,interests or share enthusiasm for an activity are referred to as what?

Which of the following is most likely to improve internal communications?

Understanding Business Communication in Todays Workplace

Collaboration, interpersonal Communication, and Business Etiquette

Planning Business Messages

Writing Business Messages

Completing Business Messages

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Understanding and Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Format and Layout of Business Documents

Documentation of Report Sources

Correction Symbols

Filters

Exam 6: Crafting Messages for Digital Channels

Content marketing is the practice of providing online information to other business for a fee.

Discuss how the use of social media has changed internal communications in organization.

When blogging,which of the following should take place during the planning stage of the writing process?

How does social media best increase the power of stakeholders?

When organizing the content for a podcast,which of the following become especially important?

When revising and proofreading an email message,what considerations should be made?

Which of the following links social networking to a physical corporate presence?

Email is considered to be a casual form of communication.

Which of the following compositional modes is often used by marketing and sales departments to attract interest?

The difference between blogging and microblogging is what?

Which of the following is true in regards to instant messaging?

Which of the following is an advantage of using email?

Community Q&A sites can be used to do which of the following?

When developing a blog,which of the following is most effective?

Writing for social media required the same skill set as writing for traditional media.

Email is considered what type of medium?

A file that automatically includes your name,title,company and contact information at the end of an email is referred to as what?

The use of mobile blogs can aid in the use of which of the following areas?

People who engage in similar work,interests or share enthusiasm for an activity are referred to as what?

Which of the following is most likely to improve internal communications?

Understanding Business Communication in Todays Workplace

Collaboration, interpersonal Communication, and Business Etiquette

Planning Business Messages

Writing Business Messages

Completing Business Messages

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Understanding and Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Format and Layout of Business Documents

Documentation of Report Sources

Correction Symbols

Filters