Question 1

Which of the following measures the average length of stay at a Web site?

Accepted Answer

A) loyalty 
B) stickiness 
C) page views 
D) retention rate 
A) loyalty 
B) stickiness 
C) page views 
D) retention rate

Question 2

All of the following are "traditional" online marketing tools except:

Accepted Answer

A) affiliate marketing. 
B) e-mail and permission marketing. 
C) social marketing. 
D) sponsorship marketing. 
A) affiliate marketing. 
B) e-mail and permission marketing. 
C) social marketing. 
D) sponsorship marketing.

Question 3

Google introduced which of the following changes to its search algorithm in 2011 to weed out low quality sites from search results?

Accepted Answer

A) Penguin 
B) Hummingbird 
C) Panda 
D) Knowledge Graph 
A) Penguin 
B) Hummingbird 
C) Panda 
D) Knowledge Graph

Question 4

The marketing technique known as ________ involves merchants offering products or services for a very low price for a short period of time.

Accepted Answer

A) long tail marketing 
B) flash marketing 
C) yield management 
D) bait-and-switch 
A) long tail marketing 
B) flash marketing 
C) yield management 
D) bait-and-switch

Question 5

Research has found that of all the standard formats of display ads, leaderboard ads are the most effective at getting and holding a user's attention.

Accepted Answer

A) True 
 B)False

Which of the following measures the average length of stay at a Web site?

All of the following are "traditional" online marketing tools except:

Google introduced which of the following changes to its search algorithm in 2011 to weed out low quality sites from search results?

The marketing technique known as ________ involves merchants offering products or services for a very low price for a short period of time.

Research has found that of all the standard formats of display ads, leaderboard ads are the most effective at getting and holding a user's attention.

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

Social, Mobile, and Local Marketing

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters

Exam 6: E-Commerce Marketing and Advertising Concepts

Which of the following measures the average length of stay at a Web site?

All of the following are "traditional" online marketing tools except:

Google introduced which of the following changes to its search algorithm in 2011 to weed out low quality sites from search results?

The marketing technique known as ________ involves merchants offering products or services for a very low price for a short period of time.

Research has found that of all the standard formats of display ads, leaderboard ads are the most effective at getting and holding a user's attention.

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

Social, Mobile, and Local Marketing

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters