Question 1

Which of the following measures the percentage of customers who purchase once but never return within a year?

Accepted Answer

A) retention rate 
B) attrition rate 
C) loyalty rate 
D) conversion rate 
A) retention rate 
B) attrition rate 
C) loyalty rate 
D) conversion rate

Question 2

Google's AdSense is an example of which of the following?

Accepted Answer

A) context advertising 
B) SEO 
C) programmatic advertising 
D) viral marketing 
A) context advertising 
B) SEO 
C) programmatic advertising 
D) viral marketing

Question 3

A Web beacon is:

Accepted Answer

A) a cookie that carries a virus. 
B) an executable cookie. 
C) an automated applet for performing Web searches. 
D) a tiny graphics file embedded in an e-mail or Web page. 
A) a cookie that carries a virus. 
B) an executable cookie. 
C) an automated applet for performing Web searches. 
D) a tiny graphics file embedded in an e-mail or Web page.

Question 4

The highest amount of online advertising spending is for online video ads.

Accepted Answer

A) True 
 B)False

Question 5

________ is an industry-standard database query and manipulation language.

Accepted Answer

A) SQL 
B) PHP 
C) DBMS 
D) JSP 
A) SQL 
B) PHP 
C) DBMS 
D) JSP

Question 6

Discuss the changes that Google has made to its search algorithms to improve search results and user experience.

Accepted Answer

Google makes frequent changes to their s

Question 7

How are blogs being used for marketing?

Accepted Answer

Blogs have been around for a decade and

Question 8

The Nike iD program is an example of which of the following marketing techniques?

Accepted Answer

A) customer co-production 
B) transactive content 
C) price discrimination 
D) permission marketing 
A) customer co-production 
B) transactive content 
C) price discrimination 
D) permission marketing

Question 9

Impressions are a measure of the:

Accepted Answer

A) number of times an ad is clicked. 
B) number of times an ad is served. 
C) number of http requests. 
D) number of pages viewed. 
A) number of times an ad is clicked. 
B) number of times an ad is served. 
C) number of http requests. 
D) number of pages viewed.

Question 10

Which of the following statements about Canada's anti-spam law is not true?

Accepted Answer

A) Canada's law is based on an opt-in model. 
B) The law has no impact on companies located within the United States. 
C) The first phase of the law went into effect in 2014. 
D) The law applies to e-mail, texts, and social media messaging. 
A) Canada's law is based on an opt-in model. 
B) The law has no impact on companies located within the United States. 
C) The first phase of the law went into effect in 2014. 
D) The law applies to e-mail, texts, and social media messaging.

Question 11

The concept of "customer satisfaction" is broader than the concept of "customer experience."

Accepted Answer

A) True 
 B)False

Question 12

To answer a question such as "At what time of day does our company sell the most products?" you would use ________ data mining.

Accepted Answer

A) query-driven 
B) customer profiling 
C) model-driven 
D) behavioral 
A) query-driven 
B) customer profiling 
C) model-driven 
D) behavioral

Question 13

Which of the following features of e-commerce technology has reduced the cost of delivering marketing messages and receiving feedback from users?

Accepted Answer

A) ubiquity 
B) richness 
C) information density 
D) universal standards 
A) ubiquity 
B) richness 
C) information density 
D) universal standards

Question 14

Which of the following is not one of the main stages of the online purchasing process?

Accepted Answer

A) post-purchase service and loyalty 
B) awareness 
C) engagement 
D) conversation 
A) post-purchase service and loyalty 
B) awareness 
C) engagement 
D) conversation

Question 15

Bundling is the process of selling two or more products together for a price that is less than the sum of the two product's individual prices.

Accepted Answer

A) True 
 B)False

Question 16

Lead generation marketing firms specialize in inbound marketing.

Accepted Answer

A) True 
 B)False

Question 17

In the first seven months of 2015, the percentage of all e-mail that is spam averaged around ________ %.

Accepted Answer

A) 50 
B) 60 
C) 70 
D) 80 
A) 50 
B) 60 
C) 70 
D) 80

Question 18

In the early years of e-commerce, prior to 2000, single, white, young college-educated males with high income dominated the Internet in terms of percentage of Internet usage.

Accepted Answer

A) True 
 B)False

Question 19

Consumers tend to look at native ads more frequently than they look at display ads.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following is the most important tool in establishing a relationship with the customer?

Accepted Answer

A) company Web site 
B) company CRM system 
C) Facebook 
D) search engine display ads 
A) company Web site 
B) company CRM system 
C) Facebook 
D) search engine display ads

Which of the following measures the percentage of customers who purchase once but never return within a year?

Google's AdSense is an example of which of the following?

A Web beacon is:

The highest amount of online advertising spending is for online video ads.

________ is an industry-standard database query and manipulation language.

Discuss the changes that Google has made to its search algorithms to improve search results and user experience.

How are blogs being used for marketing?

The Nike iD program is an example of which of the following marketing techniques?

Impressions are a measure of the:

Which of the following statements about Canada's anti-spam law is not true?

The concept of "customer satisfaction" is broader than the concept of "customer experience."

To answer a question such as "At what time of day does our company sell the most products?" you would use ________ data mining.

Which of the following features of e-commerce technology has reduced the cost of delivering marketing messages and receiving feedback from users?

Which of the following is not one of the main stages of the online purchasing process?

Bundling is the process of selling two or more products together for a price that is less than the sum of the two product's individual prices.

Lead generation marketing firms specialize in inbound marketing.

In the first seven months of 2015, the percentage of all e-mail that is spam averaged around ________ %.

In the early years of e-commerce, prior to 2000, single, white, young college-educated males with high income dominated the Internet in terms of percentage of Internet usage.

Consumers tend to look at native ads more frequently than they look at display ads.

Which of the following is the most important tool in establishing a relationship with the customer?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

Social, Mobile, and Local Marketing

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters

Exam 6: E-Commerce Marketing and Advertising Concepts

Which of the following measures the percentage of customers who purchase once but never return within a year?

Google's AdSense is an example of which of the following?

A Web beacon is:

The highest amount of online advertising spending is for online video ads.

________ is an industry-standard database query and manipulation language.

Discuss the changes that Google has made to its search algorithms to improve search results and user experience.

How are blogs being used for marketing?

The Nike iD program is an example of which of the following marketing techniques?

Impressions are a measure of the:

Which of the following statements about Canada's anti-spam law is not true?

The concept of "customer satisfaction" is broader than the concept of "customer experience."

To answer a question such as "At what time of day does our company sell the most products?" you would use ________ data mining.

Which of the following features of e-commerce technology has reduced the cost of delivering marketing messages and receiving feedback from users?

Which of the following is not one of the main stages of the online purchasing process?

Bundling is the process of selling two or more products together for a price that is less than the sum of the two product's individual prices.

Lead generation marketing firms specialize in inbound marketing.

In the first seven months of 2015, the percentage of all e-mail that is spam averaged around ________ %.

In the early years of e-commerce, prior to 2000, single, white, young college-educated males with high income dominated the Internet in terms of percentage of Internet usage.

Consumers tend to look at native ads more frequently than they look at display ads.

Which of the following is the most important tool in establishing a relationship with the customer?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

Social, Mobile, and Local Marketing

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters