Exam 11: Social Networks, Auctions, and Portals

All of the following types of auctions involve single units except:

Which of the following types of auctions is perfect for sellers that have many identical items to sell?

________ is the tendency to gravitate toward, and bid for, auction listings with one or more existing bids.

The increasing price of display ads have contributed to Yahoo's struggles over the last three years.

Facebook purchased which of the following for $22 billion?

Open bidding offers the advantage of herd effects.

Which of the following is a leading social network in Russia?

Around what percentage of Internet users in the United States use social networks on a regular basis?

Which of the following is the most successful of Facebook's apps?

One of the first online virtual communities was:

Healthboards is an example of a(n)________ social network.

Which of the following has the highest penetration of social network usage among the general population?

Howard Rheingold, one of The Well's early participants, coined the term ________ to refer to "cultural aggregations that emerge when enough people bump into each other often enough in cyberspace."

Which of the following companies was an early investor in Facebook?

A(n)________, in which the highest bidder wins, is the most common form of auction.

The term ________ refers to the advantages conferred as an auction site becomes larger in terms of visitors and products for sale.

Which of the following is not one of the typical portal revenue sources?

What business models do social networks use?

The amount of time visitors spend on a site is a measure of ________.

What are the costs and risks for buyers at an auction and how have auction sites sought to reduce these risks?