Question 1

________ refers to the feeling that one has paid too high a price for an item won at auction.

Accepted Answer

A) Seller's lament 
B) Winner's lament 
C) Loser's regret 
D) Winner's regret 
A) Seller's lament 
B) Winner's lament 
C) Loser's regret 
D) Winner's regret

Question 2

Which of the following is not one of the three defining characteristics of a portal?

Accepted Answer

A) commerce 
B) content 
C) auctions 
D) navigation of the Web 
A) commerce 
B) content 
C) auctions 
D) navigation of the Web

Question 3

Which of the following statements about Instagram is not true?

Accepted Answer

A) Instagram is owned by Twitter. 
B) Instagram is a photo-sharing app. 
C) Facebook developed its Camera app to compete with Instagram. 
D) In terms of time spent per month by users, Instagram is second only to Facebook. 
A) Instagram is owned by Twitter. 
B) Instagram is a photo-sharing app. 
C) Facebook developed its Camera app to compete with Instagram. 
D) In terms of time spent per month by users, Instagram is second only to Facebook.

Question 4

The value of portals to advertisers and content owners is primarily a function of the size of the audience the portal reaches and the length of time visitors stay on the site.

Accepted Answer

A) True 
 B)False

Question 5

What are the benefits of Internet auctions to sellers, buyers, and market makers in an auction?

Accepted Answer

The general benefits of auctions to sell

Question 6

Yahoo owns all of the following except:

Accepted Answer

A) Tumblr. 
B) Flickr. 
C) Aviate. 
D) Instagram. 
A) Tumblr. 
B) Flickr. 
C) Aviate. 
D) Instagram.

Question 7

Pinterest visitors spend ________ a month on Facebook.

Accepted Answer

A) over an hour 
B) about 15 minutes 
C) 6)5 minutes 
D) approximately 2.5 hours 
A) over an hour 
B) about 15 minutes 
C) 6)5 minutes 
D) approximately 2.5 hours

Question 8

Describe the four major Internet auction types discussed in the chapter and how they function.

Accepted Answer

The four major types of Internet auction

Question 9

Facebook is the slowest growing of the most popular social networks.

Accepted Answer

A) True 
 B)False

Question 10

Identify and describe the main types of portals.

Accepted Answer

There are two primary types of portals:

Question 11

A community site created by a corporation is called a sponsored community site.

Accepted Answer

A) True 
 B)False

Question 12

In a Dutch Internet auction, a single seller puts up a single item for bidding.

Accepted Answer

A) True 
 B)False

Question 13

ESPN.com is an example of a:

Accepted Answer

A) general purpose portal. 
B) vertical market portal based on affinity group. 
C) vertical market portal based on focused content. 
D) focused content portal. 
A) general purpose portal. 
B) vertical market portal based on affinity group. 
C) vertical market portal based on focused content. 
D) focused content portal.

Question 14

Less than two-thirds of Internet users worldwide participate in social networks.

Accepted Answer

A) True 
 B)False

Question 15

In B2C auctions, consumers control assets and use dynamic pricing to establish the price.

Accepted Answer

A) True 
 B)False

Question 16

________ refers to the use of secondary user IDs or bidders who have no actual intention to buy to artificially raise the price of an item.

Accepted Answer

A) Bid manipulation 
B) Shill feedback 
C) Shill bidding 
D) Bid rigging 
A) Bid manipulation 
B) Shill feedback 
C) Shill bidding 
D) Bid rigging

Question 17

If a large number of Internet users set Facebook as their primary destination on their Web browser, should Facebook be considered a portal?

Accepted Answer

Student answers will vary, but should in

Question 18

The technology used by early online communities was limited to mostly:

Accepted Answer

A) instant messaging. 
B) FTP. 
C) e-mail. 
D) bulletin boards. 
A) instant messaging. 
B) FTP. 
C) e-mail. 
D) bulletin boards.

Question 19

The fact that participating in an Internet auction means that you will need to purchase a computer, learn to use it, and pay for Internet access, is an example of ________ costs.

Accepted Answer

A) equipment 
B) fulfillment 
C) delayed consumption 
D) monitoring 
A) equipment 
B) fulfillment 
C) delayed consumption 
D) monitoring

Question 20

Which of the following statements illustrates the network effects that portals are subject to?

Accepted Answer

A) Specialized vertical market portals attract only 2-10% of the audience, while a few large megaportals garner most of the market. 
B) The value of the portal to advertisers and consumers increases geometrically as reach increases. 
C) The greater the amount of content provided by a portal, the greater its value to the community. 
D) The greater number of portals available, the greater the potential audience for each. 
A) Specialized vertical market portals attract only 2-10% of the audience, while a few large megaportals garner most of the market. 
B) The value of the portal to advertisers and consumers increases geometrically as reach increases. 
C) The greater the amount of content provided by a portal, the greater its value to the community. 
D) The greater number of portals available, the greater the potential audience for each.

________ refers to the feeling that one has paid too high a price for an item won at auction.

Which of the following is not one of the three defining characteristics of a portal?

Which of the following statements about Instagram is not true?

The value of portals to advertisers and content owners is primarily a function of the size of the audience the portal reaches and the length of time visitors stay on the site.

What are the benefits of Internet auctions to sellers, buyers, and market makers in an auction?

Yahoo owns all of the following except:

Pinterest visitors spend ________ a month on Facebook.

Describe the four major Internet auction types discussed in the chapter and how they function.

Facebook is the slowest growing of the most popular social networks.

Identify and describe the main types of portals.

A community site created by a corporation is called a sponsored community site.

In a Dutch Internet auction, a single seller puts up a single item for bidding.

ESPN.com is an example of a:

Less than two-thirds of Internet users worldwide participate in social networks.

In B2C auctions, consumers control assets and use dynamic pricing to establish the price.

________ refers to the use of secondary user IDs or bidders who have no actual intention to buy to artificially raise the price of an item.

If a large number of Internet users set Facebook as their primary destination on their Web browser, should Facebook be considered a portal?

The technology used by early online communities was limited to mostly:

The fact that participating in an Internet auction means that you will need to purchase a computer, learn to use it, and pay for Internet access, is an example of ________ costs.

Which of the following statements illustrates the network effects that portals are subject to?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Social, Mobile, and Local Marketing

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters

Exam 11: Social Networks, Auctions, and Portals

________ refers to the feeling that one has paid too high a price for an item won at auction.

Which of the following is not one of the three defining characteristics of a portal?

Which of the following statements about Instagram is not true?

The value of portals to advertisers and content owners is primarily a function of the size of the audience the portal reaches and the length of time visitors stay on the site.

What are the benefits of Internet auctions to sellers, buyers, and market makers in an auction?

Yahoo owns all of the following except:

Pinterest visitors spend ________ a month on Facebook.

Describe the four major Internet auction types discussed in the chapter and how they function.

Facebook is the slowest growing of the most popular social networks.

Identify and describe the main types of portals.

A community site created by a corporation is called a sponsored community site.

In a Dutch Internet auction, a single seller puts up a single item for bidding.

ESPN.com is an example of a:

Less than two-thirds of Internet users worldwide participate in social networks.

In B2C auctions, consumers control assets and use dynamic pricing to establish the price.

________ refers to the use of secondary user IDs or bidders who have no actual intention to buy to artificially raise the price of an item.

If a large number of Internet users set Facebook as their primary destination on their Web browser, should Facebook be considered a portal?

The technology used by early online communities was limited to mostly:

The fact that participating in an Internet auction means that you will need to purchase a computer, learn to use it, and pay for Internet access, is an example of ________ costs.

Which of the following statements illustrates the network effects that portals are subject to?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Social, Mobile, and Local Marketing

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters