Exam 6: Global Information Systems and Market Research

Suppose Apple has collected extensive survey data about its new iPhone, and respondents have rated it on 20 different features and benefits. Now researchers want to reduce the amount of data to a few underlying dimensions. Which data analysis technique should the researchers use?

Mattel toys thought that Barbie would be as popular in Japan as it is in the United States. This assumption was due to the self-reference criterion (SRC).

The music industry's use of big data shows how information about buyer behavior and the overall business environment is vital to effective managerial decision making. All of the factors listed below facilitate decision making for music industry except:

Africa represents a huge untapped market for shoes since most people walk barefoot. Thus, it will be easy to alter entrenched consumer behavior pattern if shoes are available.

CRM tools allow companies like American Express, Dell, Sharp, and Sony to determine which customers are most valuable and to react in a timely manner with customized products and service offerings that closely match customer needs.

Which of the following is an IT tool designed specifically to help retailers work more closely with vendors on stock replenishment?

Which of the following is not recommended by expert David Arnold for companies engaged in global market research?

Anyone undertaking a market research project should understand that the first step is:

Big data can be used in collecting information about buyer behavior and the overall business environment, which is vital in making effective managerial decisions. Giving reasons illustrate how this can be accomplished.

How can observational studies and focus groups be used in marketing research? What are the different methods by which these studies are conducted?

A market researcher who uses multidimensional scaling (MDS)will:

According to David Arnold, there are four possible approaches to forecasting by analogy, which does not include which of the following?

The unit of analysis can be a single country or region; however, for all market-entry decisions ________ data are not required.

Tools that can be used for collecting primary data include:

EDI links with vendors to enable retailers to improve inventory management and restock hot-selling products in a timely, cost-effective manner.

Although environmental scanning is a vital source of information, research has shown that headquarters executives of global companies obtain as much as two-thirds of the information they need from:

Market research is the project-specific, systematic gathering of data and is the activity that links the consumer, customer, and public to the marketer through information.

It is difficult to obtain a representative sample in Brazil since the technological infrastructure for gathering market data is minimal.

Predicting economic and income growth rates is particularly important when researching which type of market?

Which of the following environmental factors may require marketers to adjust their approach to conducting international as opposed to domestic marketing research?