Question 1

New technologies like plug-ins, Java script, Flash, Silverlight, and media streaming provide active components to online advertising.

Accepted Answer

A) True 
 B)False

Question 2

What is the primary use of the Internet by people of all demographic categories?

Accepted Answer

A) entertainment 
B) shopping 
C) communication 
D) information searching 
E) creative pursuits 
A) entertainment 
B) shopping 
C) communication 
D) information searching 
E) creative pursuits

Question 3

Which type of Internet advertising allows advertisers to market their products on other branded websites without sending people away from the site they are visiting?

Accepted Answer

A) minisites 
B) off-line advertising 
C) blogs 
D) click-throughs 
E) widgets 
A) minisites 
B) off-line advertising 
C) blogs 
D) click-throughs 
E) widgets

Question 4

Corporate ________ are a way to keep employees and other stakeholders informed, but employees may also be encouraged to have their own.

Accepted Answer

A) Internets 
B) blogs 
C) Extranets 
D) chat rooms 
E) Technets 
A) Internets 
B) blogs 
C) Extranets 
D) chat rooms 
E) Technets

Question 5

A recent problem in accurately measuring an online audience is ________, which refers to clicks made either to make money for the sponsoring site or to damage a competitor.

Accepted Answer

A) click through 
B) search optimization 
C) stealth advertising 
D) click fraud 
E) navigating 
A) click through 
B) search optimization 
C) stealth advertising 
D) click fraud 
E) navigating

Question 6

Now that MySpace no longer has the largest market share in social networking, why is it still of interest to marketers?

Accepted Answer

A) It reaches the lower income and ethnic markets. 
B) It has an older audience than Facebook does. 
C) The website has a clean, professional look. 
D) Experts predict the number of MySpace users will surpass Facebook users. 
E) It is more often used by the business community. 
A) It reaches the lower income and ethnic markets. 
B) It has an older audience than Facebook does. 
C) The website has a clean, professional look. 
D) Experts predict the number of MySpace users will surpass Facebook users. 
E) It is more often used by the business community.

Question 7

Why is search marketing so effective in reaching consumers?

Accepted Answer

A) The process minimizes competition. 
B) The strategy is rarely used by large companies. 
C) Ads are not perceived to be intrusive because consumers initiate the search. 
D) Search marketing appeals exclusively to teens. 
E) Search marketing simplifies the purchase process. 
A) The process minimizes competition. 
B) The strategy is rarely used by large companies. 
C) Ads are not perceived to be intrusive because consumers initiate the search. 
D) Search marketing appeals exclusively to teens. 
E) Search marketing simplifies the purchase process.

Question 8

Because online entertainment engages users with escape or relaxation, it's a useful advertising medium for associating brand messages with positive experiences.

Accepted Answer

A) True 
 B)False

Question 9

The primary method currently used to measure consumer response to Internet advertising is hits, which are the number of times a particular site is visited.

Accepted Answer

A) True 
 B)False

Question 10

Which type of Internet ads burst open on the computer screen in front of the opening page of the website?

Accepted Answer

A) skyscrapers 
B) pop-ups 
C) minisites 
D) superstitials 
E) banner ads 
A) skyscrapers 
B) pop-ups 
C) minisites 
D) superstitials 
E) banner ads

New technologies like plug-ins, Java script, Flash, Silverlight, and media streaming provide active components to online advertising.

What is the primary use of the Internet by people of all demographic categories?

Which type of Internet advertising allows advertisers to market their products on other branded websites without sending people away from the site they are visiting?

Corporate ________ are a way to keep employees and other stakeholders informed, but employees may also be encouraged to have their own.

A recent problem in accurately measuring an online audience is ________, which refers to clicks made either to make money for the sponsoring site or to damage a competitor.

Now that MySpace no longer has the largest market share in social networking, why is it still of interest to marketers?

Why is search marketing so effective in reaching consumers?

Because online entertainment engages users with escape or relaxation, it's a useful advertising medium for associating brand messages with positive experiences.

The primary method currently used to measure consumer response to Internet advertising is hits, which are the number of times a particular site is visited.

Which type of Internet ads burst open on the computer screen in front of the opening page of the website?

The New World of Marketing Communication

Integrated Brand Communication

Brand Communication and Society

How Brand Communication Works

Segmenting and Targeting the Audience

Strategic Research

Strategic Planning

Creative Strategy

Copywriting

Visual Communication

Media Basics

Traditional Media

Media Planning and Buying

Public Relations

Direct-Response

Promotions

The Imc Umbrella

Evaluation of Effectiveness

Filters

Exam 13: Digital Media

New technologies like plug-ins, Java script, Flash, Silverlight, and media streaming provide active components to online advertising.

What is the primary use of the Internet by people of all demographic categories?

Which type of Internet advertising allows advertisers to market their products on other branded websites without sending people away from the site they are visiting?

Corporate ________ are a way to keep employees and other stakeholders informed, but employees may also be encouraged to have their own.

A recent problem in accurately measuring an online audience is ________, which refers to clicks made either to make money for the sponsoring site or to damage a competitor.

Now that MySpace no longer has the largest market share in social networking, why is it still of interest to marketers?

Why is search marketing so effective in reaching consumers?

Because online entertainment engages users with escape or relaxation, it's a useful advertising medium for associating brand messages with positive experiences.

The primary method currently used to measure consumer response to Internet advertising is hits, which are the number of times a particular site is visited.

Which type of Internet ads burst open on the computer screen in front of the opening page of the website?

The New World of Marketing Communication

Integrated Brand Communication

Brand Communication and Society

How Brand Communication Works

Segmenting and Targeting the Audience

Strategic Research

Strategic Planning

Creative Strategy

Copywriting

Visual Communication

Media Basics

Traditional Media

Media Planning and Buying

Public Relations

Direct-Response

Promotions

The Imc Umbrella

Evaluation of Effectiveness

Filters