Exam 13: Digital Media

If an Internet user doesn't know a specific website address, the user can type a ________ into a search engine that will seek out all the sites that provide information on that topic.

The phrase streaming video is used to describe new technology that makes it possible to broadcast TV and radio online.

Refer to the scenario below to answer the questions that follow. Bob and Larry have taken their fly fishing equipment and accessory business, Flies-R-Us, to the Internet because they wanted to expand their business. However, they don't have much money to use conventional media to drive traffic to their site. -What is one of the first things Bob and Larry should do to help build visibility for their website?

Why has the Internet become so important to consumers, as well as the marketers who want to reach them, in such a short time?

Which of the following is NOT a reason marketers use new social media tools such as Facebook and Twitter?

Sometimes called a home page, a company's ________ is the online face it presents to the public.

The number of times a particular website is visited is known as ________,

Explain what is meant by the term re-commerce, and give one example of re-commerce.

Alicia has seen news stories about all the private data companies are collecting about consumers, especially from their Web searching behavior. She has visited some health-related sites because her mother just learned that she has Type 2 diabetes, and Alicia wanted to be more informed about her mother's disease and the medication she was prescribed. One website she visited was the company that manufactures her mother's medicine. However, Alicia is planning to purchase life insurance within the next year, and she is afraid that the fact that she was researching this disease and medications might negatively affect her premium rates if insurers have access to consumers' Web searching activity. What is the primary reason companies collect consumer information?

Whether or not a website is effective depends on its stickiness and its ease of navigation.

A blog is a personal diary-like Web page that is created by an individual.

Amie saw the movie The Phantom of the Opera and really liked it. She searched the Internet and found one site that fans use to contact one another and exchange their opinions and experiences. She even rented the silent version of the movie, but the ending was defective. She asked other fans, through the Internet, about the ending and received feedback immediately. From this site she can also link to several fans' personal online "diaries" about Phantom. She has also found an area on Fanfiction.com where people post their own stories about Phantom, and she uploaded one herself and received favorable reviews. Identify the types of sites Amie is using.

Which of the following is a challenge of advertising through online social networks?

Companies may set up a(n)________ for internal communication.

Which is the most used form of online advertising, comprising 47 percent of all Internet ad sales?

You are looking up hotel rates on the Internet. Alongside your search results, a message reads, "Stay at Holiday Inn and get a 25 percent discount!" This is an example of ________.

________ sites like MySpace and Facebook build on the interactivity of the Internet.

The most common formats of Internet advertising include banner ads, skyscrapers, pop-ups and pop-behinds, minisites, and superstitials.

The information interface that allows people to access the Internet through an easy-to-use graphical format is known as the ________.

What is the major problem with respect to measuring the Internet audience?