Exam 13: Digital Media

A(n)________ is a diary-like Web page created by individuals to talk about things that interest them.

Clutter is not as much of a problem on the Internet as it is in conventional advertising media.

________ refers to a website's ability to encourage visitors to stay and investigate the site rather than bounce to another site.

Refer to the scenario below to answer the questions that follow. Bob and Larry have taken their fly fishing equipment and accessory business, Flies-R-Us, to the Internet because they wanted to expand their business. However, they don't have much money to use conventional media to drive traffic to their site. -Small ads for FliesRUs.com were placed on other Web pages, such as those frequented by fly fishing enthusiasts, by a Web advertising placement company. Consumers could click on the FliesRUs.com's ad, and they would be taken to the Flies-R-Us website. What type of Internet ad does this represent?

New operating systems such as the iPhone, Blackberry and Google's Android, are referred to as ________.

The Web is an international marketing and advertising medium, but it faces access, legal, linguistic, currency, and technological barriers.

Corporate blogs are a way of keeping employees and other stakeholders informed.

Kevin, the tech support specialist where Lori works, ran a Spybot software program on Lori's computer because she was afraid of viruses. The sweep revealed several cookies. Lori doesn't understand what those are and asked Kevin about them. What should Kevin tell her?

The online marketer eBay is an example of a "clicks and bricks" store.

Which type of Internet advertising is thought of as "the Internet's commercial," designed to work like TV ads?

In order to connect employees with key external stakeholders, such as marketing communication agencies, suppliers, and distributors, companies may set up a(n)________.

Which of the following is NOT a measure used to track a consumer through a website?

What do most Internet users depend upon to find information and access other sites?

One disadvantage of Internet advertising is that it is relatively expensive, often making it prohibitive for a small company.

Carla knows that the Internet has existed for many years but has become viable for e-business in only the last 12 years or so. What information interface was developed in the early 1990s that allowed people to access the Internet through an easy-to-use graphical format?

Refer to the scenario below to answer the questions that follow. Bob and Larry have taken their fly fishing equipment and accessory business, Flies-R-Us, to the Internet because they wanted to expand their business. However, they don't have much money to use conventional media to drive traffic to their site. -Bob and Larry are getting good at this and have decided they'd like to have an "Internet commercial" on their website, much like a TV ad but not on TV. What type of Internet advertising is this called?

User-generated ads are the extra-long, skinny ads running down the right or left side of a website.

Little electronic bugs that can be placed on your computer by a Web server to track your movements online are known as ________.

Just as search marketing is driven by keywords, many social marketing formats use ________ to categorize posts.

In the 1980s and 1990s, teenagers congregated in suburban malls to socialize. Which of the following websites fulfills a similar purpose for teenagers today?