Exam 13: Digital Media

From the perspective of advertisers, what is the most serious drawback of Internet advertising?

One drawback to using e-mail for advertising is the cost.

The World Wide Web is a linked system of international computer networks.

Name and describe the six types of common Internet advertising.

A(n)________ is a site that provides doors, or links, to other websites.

What type of advertising appears in conventional media to drive traffic to a website?

Intel, a manufacturer of computer chips, routinely monitors websites that scientific users of computers use to contact one another and exchange opinions and experiences. By monitoring this site, Intel learned of a problem with its Pentium 4 chip that affected computations using numbers out to several places (i.e., eight or more)to the left of the decimal point when calculating computations. Although this was not a problem for most users of the chip, for scientific applications, it was a very significant problem. Intel learned of users' concerns through a ________.

The shift in control of media from publishers to consumers due to the interactive nature of the Internet is a trend known as ________.

________ refers to the carrying capacity of an individual's computer connection, or how much digital data it can handle.

________ are audio shows from the Web that can be downloaded to an MP3 player and that are changing the way consumers listen to the radio.

On the website Twitter, users post tweets no longer than 140 characters, otherwise known as ________.

Internet marketers use offline advertising in conventional media to drive traffic to their websites.

What is the benefit to companies of using blogs as marketing communication tools?

The Internet has created large numbers of ________ where customers who are connected by a favorite brand join together to discuss brand problems, solutions, and new uses among themselves.

Which of the following is NOT among the reasons the Internet has played an important role in consumers' brand decisions?

Give two examples of how consumers use the Internet for entertainment.

Runners can compare performances, set up profiles, and meet new friends on Nike's Nike Plus Web site. Nike Plus is an example of a ________.

The primary method currently used to measure consumer response to Internet advertising is ________.

Because of easy searching, Internet users have access to a wealth of information, not only about brands and companies, but also about trends, future developments, and product reviews.

________ are visual representations of the use of keywords in searches and tags in social networking.