Exam 13: Digital Media

Politically active Democrats tend to read many of the same blogs and use many of the same social networks. This is an example of ________.

________ refers to all the hardware, software, and computer know-how that provide a platform for businesses that use the Internet to sell products.

What are the purposes of online marketing communication?

Which of the following is NOT a barrier facing international marketing and advertising on the Web?

________ are small ads on other Web pages that lure visitors to move to the advertised site.

The Internet practice of ________ is designed to deliver a groundswell of opinion, buzz, or marketplace demand for a product.

Explain why advertising planners are so interested in media that generate buzz.

What is the biggest problem for most bloggers?

Which of the following is NOT a type of Internet advertising?

Which of the following is an important benefit of the Internet to businesses?

Search optimization is the practice of maximizing the link between topics and brand-related websites.

The practice of maximizing the link between topics and brand-related websites is called ________.

________ are tiny computer programs that allow people to create and insert professional-looking content into their personal websites and onto their TV screens.

The primary use of the Internet by people of all demographic categories is for information searching.

You are looking at the New York Times home page, and you click on the link for an article you'd like to read. Before the page of the article appears, a twenty-second animated ad for Hyundai appears. This is an example of a ________.

Refer to the following passage to answer the questions that follow. Talbots is a women's clothing store that sells only Talbots brand clothing. The style is fashionable, yet classic. It is relatively high-priced, but not priced at the level of designer clothing. Talbots has expanded its reach through the company's transactional website, and management is interested in getting more traffic to the site as well as using alternative media to reach the target market. -When customers purchase from the Talbots website, they do not have to enter all of their billing and shipping information because it automatically comes up when they enter their Talbots account number. What enables marketers to do this?

Because of ________, an advertiser can input key demographic and behavioral variables, making the consumer feel like the ad is just for him or her.

Sales staffs have found that through ________ they can give their customers more experiences with products and fast-changing technological trends.

How can a company increase the click-through response to its banner ads?

Sometimes called a home page, a company's portal is the online face it presents to the public.