Exam 12: The Strategy of International Business

Johnson & Johnson delegates to its subsidiaries a great deal of authority to respond to local conditions.Many subsidiaries have their own manufacturing, marketing, research, and human resource functions.This value chain configuration illustrates the ________ strategy.

A useful way to understanding the purpose of strategy is to think of the firm as a(n)________, composed of a series of distinct activities, including production, marketing, materials management, R&D, human resources, information systems, and the firm infrastructure.

The industry organization (IO)paradigm reports that, on average, the BEST predictor of firm strategy is the ________.

Micro-multinationals are firms that globalize immediately and enter countries with numerous customers, productive workers, and attractive industries.

Discuss the characteristics of international, localization, global, and transnational strategies.Include situations and a specific example in which each strategy would be most appropriate.

What is the difference between primary and secondary activities in the value chain? Describe the functions of configuration and coordination in these value activities.