Question 1

A recent U.S. Supreme Court decision has nullified federal laws that restrict political campaign fund contributions for corporate labor unions.

Accepted Answer

A) True 
 B)False

Question 2

The marketing environment consists of external forces that directly or indirectly influence an organization's acquisition of inputs and generation of outputs.

Accepted Answer

A) True 
 B)False

Question 3

If a person has buying power, he or she is influenced only by a product's absolute price.

Accepted Answer

A) True 
 B)False

Question 4

While Silk Soymilk engages in environmental scanning and analysis, the company is more likely to change its products and marketing strategies to adapt to environmental forces rather than trying to influence these forces. Silk Soymilk has a(n) ____ approach to marketing environmental forces.

Accepted Answer

A) inactive 
B) reactive 
C) proactive 
D) negative 
E) variable 
A) inactive 
B) reactive 
C) proactive 
D) negative 
E) variable

Question 5

Which of the following statements about self-regulatory programs is false?

Accepted Answer

A) Self-regulatory programs are usually less expensive than governmental regulatory programs. 
B) Self-regulatory programs' guidelines generally are more realistic and operational. 
C) Nongovernmental self-regulatory programs have neither the tools nor the authority to enforce guidelines. 
D) Self-regulatory guidelines generally are stricter than governmental regulatory programs. 
E) When a trade association sets up industry guidelines, some firms that are in the industry but not in the trade association do not follow the guidelines. 
A) Self-regulatory programs are usually less expensive than governmental regulatory programs. 
B) Self-regulatory programs' guidelines generally are more realistic and operational. 
C) Nongovernmental self-regulatory programs have neither the tools nor the authority to enforce guidelines. 
D) Self-regulatory guidelines generally are stricter than governmental regulatory programs. 
E) When a trade association sets up industry guidelines, some firms that are in the industry but not in the trade association do not follow the guidelines.

Question 6

What roles do the Better Business Bureau and the National Advertising Review Board play in self-regulation of business?

Accepted Answer

The answer of What roles do the Better Business Bureau...

Question 7

Discretionary income is associated with all of the following except

Accepted Answer

A) automobiles. 
B) education. 
C) pets. 
D) furniture. 
E) food. 
A) automobiles. 
B) education. 
C) pets. 
D) furniture. 
E) food.

Question 8

Which of the following actions is illegal?

Accepted Answer

A) Political officials influencing how much a government agency purchases and from whom. 
B) Corporate contributions to candidates. 
C) Corporate contributions to elected officials. 
D) Political officials helping businesses secure foreign markets. 
E) Paying political officials not to enforce a particular law. 
A) Political officials influencing how much a government agency purchases and from whom. 
B) Corporate contributions to candidates. 
C) Corporate contributions to elected officials. 
D) Political officials helping businesses secure foreign markets. 
E) Paying political officials not to enforce a particular law.

Question 9

The Pharmaceutical Research and Manufacturers of America sets guidelines for its member firms to follow regarding the use of unethical practices. Thus, it is engaging in

Accepted Answer

A) legislation. 
B) lobbying. 
C) self-regulation. 
D) environmental scanning. 
E) trade restraint. 
A) legislation. 
B) lobbying. 
C) self-regulation. 
D) environmental scanning. 
E) trade restraint.

Question 10

Which of the following is the best example of utilizing technology to improve consumer relationships?

Accepted Answer

A) Waiters recording orders on handheld computers 
B) Surveying customers to determine their needs 
C) Responding to changes in competitors' prices 
D) Introducing stringent package standards 
E) Requiring dolphin-safe tuna 
A) Waiters recording orders on handheld computers 
B) Surveying customers to determine their needs 
C) Responding to changes in competitors' prices 
D) Introducing stringent package standards 
E) Requiring dolphin-safe tuna

Question 11

Companies that compete for the same limited financial resources of the same customers are known as ____ competitors.

Accepted Answer

A) oligopolic 
B) total budget 
C) generic 
D) product 
E) brand 
A) oligopolic 
B) total budget 
C) generic 
D) product 
E) brand

Question 12

Volkswagen is planning its promotional strategy for its Passat model. When compared to others in its class, the Passat has average gas mileage, better comfort ratings, more leg room, better interiors, average dependability, and is made in its plants in Tennessee. Which of the following attributes of a Volkswagen Passat would be most appropriate to emphasize in television commercials during an economic recession?

Accepted Answer

A) Gas mileage 
B) Dependability 
C) Made in the U.S.A. 
D) Leg room 
E) Comfort 
A) Gas mileage 
B) Dependability 
C) Made in the U.S.A. 
D) Leg room 
E) Comfort

Question 13

Which of the following is an advantage that self-regulatory agencies such as the BBB and the NARB have over governmental laws and regulatory agencies?

Accepted Answer

A) Firms must strictly abide by the rulings of self-regulatory agencies. 
B) Establishment and implementation are usually less expensive. 
C) They have better tools to enforce their rulings. 
D) Guidelines are often stricter and create greater compliance from firms. 
E) Money is very rarely an issue in enforcing decisions of self-regulatory agencies. 
A) Firms must strictly abide by the rulings of self-regulatory agencies. 
B) Establishment and implementation are usually less expensive. 
C) They have better tools to enforce their rulings. 
D) Guidelines are often stricter and create greater compliance from firms. 
E) Money is very rarely an issue in enforcing decisions of self-regulatory agencies.

Question 14

Disposable income is used to pay taxes, spend, and save.

Accepted Answer

A) True 
 B)False

Question 15

A good example of a government regulatory group at the local level is the Better Business Bureau.

Accepted Answer

A) True 
 B)False

Question 16

Technology assessment is

Accepted Answer

A) measuring how much technology has been incorporated into an organization. 
B) trying to foresee the effects of new products and processes on the firm's operation and on society in general. 
C) assessing how much technology one wants to incorporate into a company in the future. 
D) judging how a firm's products affect society. 
E) weighing the cost of new technology to determine whether a firm can afford to use it. 
A) measuring how much technology has been incorporated into an organization. 
B) trying to foresee the effects of new products and processes on the firm's operation and on society in general. 
C) assessing how much technology one wants to incorporate into a company in the future. 
D) judging how a firm's products affect society. 
E) weighing the cost of new technology to determine whether a firm can afford to use it.

Question 17

In a period of economic recovery, the best marketing strategy for FedEx would be characterized by which of the following features?

Accepted Answer

A) Flexibility 
B) Aggressiveness 
C) Austerity 
D) Retrenchment 
E) Boldness 
A) Flexibility 
B) Aggressiveness 
C) Austerity 
D) Retrenchment 
E) Boldness

Question 18

Marketers who attempt to influence and change the various environmental forces have a(n) ____ response to these forces.

Accepted Answer

A) reactive 
B) inactive 
C) variable 
D) positive 
E) proactive 
A) reactive 
B) inactive 
C) variable 
D) positive 
E) proactive

Question 19

Assuming that inflation is low, high buying power characterizes the ____ stage of the business cycle.

Accepted Answer

A) prosperity 
B) depression 
C) recovery 
D) succession 
E) recession 
A) prosperity 
B) depression 
C) recovery 
D) succession 
E) recession

Question 20

When using credit to make purchases, consumers are

Accepted Answer

A) decreasing current buying power and increasing future buying power. 
B) increasing their present discretionary income to extend purchasing power. 
C) putting themselves at significant risk of financial disaster. 
D) forgoing the accumulation of wealth to increase current income. 
E) increasing current buying power at the expense of future buying power. 
A) decreasing current buying power and increasing future buying power. 
B) increasing their present discretionary income to extend purchasing power. 
C) putting themselves at significant risk of financial disaster. 
D) forgoing the accumulation of wealth to increase current income. 
E) increasing current buying power at the expense of future buying power.

A recent U.S. Supreme Court decision has nullified federal laws that restrict political campaign fund contributions for corporate labor unions.

The marketing environment consists of external forces that directly or indirectly influence an organization's acquisition of inputs and generation of outputs.

If a person has buying power, he or she is influenced only by a product's absolute price.

While Silk Soymilk engages in environmental scanning and analysis, the company is more likely to change its products and marketing strategies to adapt to environmental forces rather than trying to influence these forces. Silk Soymilk has a(n) ____ approach to marketing environmental forces.

Which of the following statements about self-regulatory programs is false?

What roles do the Better Business Bureau and the National Advertising Review Board play in self-regulation of business?

Discretionary income is associated with all of the following except

Which of the following actions is illegal?

The Pharmaceutical Research and Manufacturers of America sets guidelines for its member firms to follow regarding the use of unethical practices. Thus, it is engaging in

Which of the following is the best example of utilizing technology to improve consumer relationships?

Companies that compete for the same limited financial resources of the same customers are known as ____ competitors.

Which of the following is an advantage that self-regulatory agencies such as the BBB and the NARB have over governmental laws and regulatory agencies?

Disposable income is used to pay taxes, spend, and save.

A good example of a government regulatory group at the local level is the Better Business Bureau.

Technology assessment is

In a period of economic recovery, the best marketing strategy for FedEx would be characterized by which of the following features?

Marketers who attempt to influence and change the various environmental forces have a(n) ____ response to these forces.

Assuming that inflation is low, high buying power characterizes the ____ stage of the business cycle.

When using credit to make purchases, consumers are

An Overview of Strategic Marketing

Planning Implementing and Evaluating Marketing Strategies

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts

Developing and Managing Products

Services Marketing

Branding and Packaging

Marketing Channels and Supply Chain Management

Retailing, Direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 3: The Marketing Environment

A recent U.S. Supreme Court decision has nullified federal laws that restrict political campaign fund contributions for corporate labor unions.

The marketing environment consists of external forces that directly or indirectly influence an organization's acquisition of inputs and generation of outputs.

If a person has buying power, he or she is influenced only by a product's absolute price.

While Silk Soymilk engages in environmental scanning and analysis, the company is more likely to change its products and marketing strategies to adapt to environmental forces rather than trying to influence these forces. Silk Soymilk has a(n) ____ approach to marketing environmental forces.

Which of the following statements about self-regulatory programs is false?

What roles do the Better Business Bureau and the National Advertising Review Board play in self-regulation of business?

Discretionary income is associated with all of the following except

Which of the following actions is illegal?

The Pharmaceutical Research and Manufacturers of America sets guidelines for its member firms to follow regarding the use of unethical practices. Thus, it is engaging in

Which of the following is the best example of utilizing technology to improve consumer relationships?

Companies that compete for the same limited financial resources of the same customers are known as ____ competitors.

Which of the following is an advantage that self-regulatory agencies such as the BBB and the NARB have over governmental laws and regulatory agencies?

Disposable income is used to pay taxes, spend, and save.

A good example of a government regulatory group at the local level is the Better Business Bureau.

Technology assessment is

In a period of economic recovery, the best marketing strategy for FedEx would be characterized by which of the following features?

Marketers who attempt to influence and change the various environmental forces have a(n) ____ response to these forces.

Assuming that inflation is low, high buying power characterizes the ____ stage of the business cycle.

When using credit to make purchases, consumers are

An Overview of Strategic Marketing

Planning Implementing and Evaluating Marketing Strategies

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts

Developing and Managing Products

Services Marketing

Branding and Packaging

Marketing Channels and Supply Chain Management

Retailing, Direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters