Question 1

Which of the following would represent a brand competitor for Volkswagen's Touareg Hybrid sport utility vehicle?

Accepted Answer

A) Honda Pilot 
B) Toyota's Highlander Hybrid 
C) Honda Civic Hybrid 
D) Taxi ride 
E) Chevrolet Tahoe rented from Avis 
A) Honda Pilot 
B) Toyota's Highlander Hybrid 
C) Honda Civic Hybrid 
D) Taxi ride 
E) Chevrolet Tahoe rented from Avis

Question 2

Political forces are beyond the control of marketers, and so they can only react to them.

Accepted Answer

A) True 
 B)False

Question 3

The Council of Better Business Bureaus and the FTC make up the National Advertising Review Board (NARB).

Accepted Answer

A) True 
 B)False

Question 4

Contrast recession and depression.

Accepted Answer

The answer of Contrast recession and depression....

Question 5

Environmental analysis helps managers identify potential threats and opportunities linked to environmental changes.

Accepted Answer

A) True 
 B)False

Question 6

Consumerism is a

Accepted Answer

A) diverse group of individuals and organizations opposed to foreign producers that sell products in the United States that are much cheaper than those produced by U.S.manufacturers. 
B) social movement that is trying to encourage consumer satisfaction. 
C) social movement that is reorganizing the Council of Better Business Bureaus. 
D) diverse group of individuals and organizations attempting to protect the rights of consumers. 
E) social movement that provides consumers with means for expressing satisfaction and expressing their gratitude to producers. 
A) diverse group of individuals and organizations opposed to foreign producers that sell products in the United States that are much cheaper than those produced by U.S.manufacturers. 
B) social movement that is trying to encourage consumer satisfaction. 
C) social movement that is reorganizing the Council of Better Business Bureaus. 
D) diverse group of individuals and organizations attempting to protect the rights of consumers. 
E) social movement that provides consumers with means for expressing satisfaction and expressing their gratitude to producers.

Question 7

If political officials have positive feelings toward particular firms or industries, they are less likely to create or enforce laws and regulations that are unfavorable for business organizations.

Accepted Answer

A) True 
 B)False

Question 8

Scenario 3.2
Use the following to answer the questions.
Clayton Homes, a mobile home manufacturer since 1934, introduced its new iHome in 2009. The iHome is one of the first of its kind, designed as an updated, modern version of the modular home, offered as a base home plus add-ons known as "pods." The base home is a one-bedroom, one-bath 734-square foot version at a price of around $80,000. There is also a 1,000 square-foot version for around $100,000. All versions may add on the additional one-room pods as desired which are shipped to your location and constructed on-site. The homes offer galvanized metal roofing, corrugated steel siding, VOC-free paints, and a "butterfly" roof that collects rainwater. The iHome uses 30% less energy than a similar square-foot home and offers "green" characteristics of solar panels, tankless water heaters, and low-flow faucets. In addition, it comes with bamboo flooring, a renewable resource. The modular, pre-fabricated design offers endless options for creating the customer's home and its engineered building system cuts down on construction waste. Due to the "green effects" of the iHome, the state governments have given it a tax abatement for any sales taxes.
-Refer to Scenario 3.2. The income a consumer would use to purchase an iHome is considered ____ income.

Accepted Answer

A) discretionary 
B) buying power 
C) disposable 
D) consumer spending 
E) comprehensive spending 
A) discretionary 
B) buying power 
C) disposable 
D) consumer spending 
E) comprehensive spending

Question 9

Brand competitors market products with similar features, benefits, and prices to the same customers.

Accepted Answer

A) True 
 B)False

Question 10

When marketers define their target market, they simultaneously establish a set of

Accepted Answer

A) technologies. 
B) monopolies. 
C) competitors. 
D) government regulations. 
E) sociocultural forces. 
A) technologies. 
B) monopolies. 
C) competitors. 
D) government regulations. 
E) sociocultural forces.

Question 11

What are the major forces that are referred to as sociocultural forces?

Accepted Answer

Sociocultural forces are influences that

Question 12

After several children became ill while playing with toys imported from outside the U.S., medical researchers found several illegal chemicals, including lead in the paint. These toys were sold primarily through websites on the Internet. Which of the following agencies would most likely have jurisdiction over the problem with lead in the paint of children's toys?

Accepted Answer

A) Consumer Product Safety Commission 
B) Children's Online Protection Act 
C) Food and Drug Administration 
D) Environmental Protection Agency 
E) National Advertising Review Board 
A) Consumer Product Safety Commission 
B) Children's Online Protection Act 
C) Food and Drug Administration 
D) Environmental Protection Agency 
E) National Advertising Review Board

Question 13

The Lazy-Boy Furniture Company collects information about a wide variety of competitive, economic, political, legal and regulatory, technological, and sociocultural forces that affect its marketing activities. This process is called

Accepted Answer

A) environmental scanning. 
B) survey of environment. 
C) marketing. 
D) environmental analysis. 
E) marketing information processing. 
A) environmental scanning. 
B) survey of environment. 
C) marketing. 
D) environmental analysis. 
E) marketing information processing.

Question 14

International Office Supplies Wholesaler charges different prices to its various customers without any legal justification. This company is in violation of the

Accepted Answer

A) Sherman Antitrust Act. 
B) Wheeler-Lea Act. 
C) Lanham Act. 
D) Federal Trade Commission Act. 
E) Robinson-Patman Act. 
A) Sherman Antitrust Act. 
B) Wheeler-Lea Act. 
C) Lanham Act. 
D) Federal Trade Commission Act. 
E) Robinson-Patman Act.

Question 15

Publix Supermarket is revising its marketing plan for the upcoming quarter. Publix typically focuses on its wide variety of products and its high quality customer service, having very few weekly "sales." However, during the upcoming quarter, Publix plans to focus on price and value, and promote weekly "values" instead. Publix is most likely in a(n)

Accepted Answer

A) inflation period. 
B) prosperity period. 
C) recession. 
D) depression. 
E) recovery period. 
A) inflation period. 
B) prosperity period. 
C) recession. 
D) depression. 
E) recovery period.

Question 16

Companies that market products with similar features, benefits, and prices to the same customer group are known as ____ competitors.

Accepted Answer

A) generic 
B) product 
C) brand 
D) total budget 
E) monopolistic 
A) generic 
B) product 
C) brand 
D) total budget 
E) monopolistic

Question 17

Jared Bledsoe hired Green Gardens, a local landscape firm to plant trees and shrubs in his front yard. The landscape is beautiful when the company is done; however, in just a few days many of the plants begin to die. When Jared complained to the manager of Green Gardens, the manager says that Jared must have done something to them that caused the plants to die, such as overwatering them. Green Gardens doesn't have any money-back guarantees. Jared is angry that he can't get a refund or replacement. At this time, Jared's best course of action would be to contact the

Accepted Answer

A) local Chamber of Commerce. 
B) Federal Trade Commission. 
C) Sherman Commission. 
D) Better Business Bureau. 
E) local Small Claims Court. 
A) local Chamber of Commerce. 
B) Federal Trade Commission. 
C) Sherman Commission. 
D) Better Business Bureau. 
E) local Small Claims Court.

Question 18

People for the Ethical Treatment of Animals (PETA) have demonstrated against the sale of coats made of animal furs. PETA's efforts to change shoppers' attitudes represent a ____ force for fur retailers.

Accepted Answer

A) technological 
B) political 
C) sociocultural 
D) self-regulatory 
E) controllable 
A) technological 
B) political 
C) sociocultural 
D) self-regulatory 
E) controllable

Question 19

An individual's after-tax income is called his or her discretionary income, which is used for spending and/or saving.

Accepted Answer

A) True 
 B)False

Question 20

All members of an industry are bound to follow trade association guidelines.

Accepted Answer

A) True 
 B)False

Which of the following would represent a brand competitor for Volkswagen's Touareg Hybrid sport utility vehicle?

Political forces are beyond the control of marketers, and so they can only react to them.

The Council of Better Business Bureaus and the FTC make up the National Advertising Review Board (NARB).

Contrast recession and depression.

Environmental analysis helps managers identify potential threats and opportunities linked to environmental changes.

Consumerism is a

If political officials have positive feelings toward particular firms or industries, they are less likely to create or enforce laws and regulations that are unfavorable for business organizations.

Brand competitors market products with similar features, benefits, and prices to the same customers.

When marketers define their target market, they simultaneously establish a set of

What are the major forces that are referred to as sociocultural forces?

The Lazy-Boy Furniture Company collects information about a wide variety of competitive, economic, political, legal and regulatory, technological, and sociocultural forces that affect its marketing activities. This process is called

International Office Supplies Wholesaler charges different prices to its various customers without any legal justification. This company is in violation of the

Companies that market products with similar features, benefits, and prices to the same customer group are known as ____ competitors.

People for the Ethical Treatment of Animals (PETA) have demonstrated against the sale of coats made of animal furs. PETA's efforts to change shoppers' attitudes represent a ____ force for fur retailers.

An individual's after-tax income is called his or her discretionary income, which is used for spending and/or saving.

All members of an industry are bound to follow trade association guidelines.

An Overview of Strategic Marketing

Planning Implementing and Evaluating Marketing Strategies

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts

Developing and Managing Products

Services Marketing

Branding and Packaging

Marketing Channels and Supply Chain Management

Retailing, Direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 3: The Marketing Environment

Which of the following would represent a brand competitor for Volkswagen's Touareg Hybrid sport utility vehicle?

Political forces are beyond the control of marketers, and so they can only react to them.

The Council of Better Business Bureaus and the FTC make up the National Advertising Review Board (NARB).

Contrast recession and depression.

Environmental analysis helps managers identify potential threats and opportunities linked to environmental changes.

Consumerism is a

If political officials have positive feelings toward particular firms or industries, they are less likely to create or enforce laws and regulations that are unfavorable for business organizations.

Brand competitors market products with similar features, benefits, and prices to the same customers.

When marketers define their target market, they simultaneously establish a set of

What are the major forces that are referred to as sociocultural forces?

The Lazy-Boy Furniture Company collects information about a wide variety of competitive, economic, political, legal and regulatory, technological, and sociocultural forces that affect its marketing activities. This process is called

International Office Supplies Wholesaler charges different prices to its various customers without any legal justification. This company is in violation of the

Companies that market products with similar features, benefits, and prices to the same customer group are known as ____ competitors.

People for the Ethical Treatment of Animals (PETA) have demonstrated against the sale of coats made of animal furs. PETA's efforts to change shoppers' attitudes represent a ____ force for fur retailers.

An individual's after-tax income is called his or her discretionary income, which is used for spending and/or saving.

All members of an industry are bound to follow trade association guidelines.

An Overview of Strategic Marketing

Planning Implementing and Evaluating Marketing Strategies

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts

Developing and Managing Products

Services Marketing

Branding and Packaging

Marketing Channels and Supply Chain Management

Retailing, Direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters