Question 1

A disadvantage of transit advertising is that it can't reach a mass audience quickly.

Accepted Answer

A) True 
 B)False

Question 2

What is meant by the term "display shipper"?

Accepted Answer

A display shipper is a cardboard shippin

Question 3

Posters located on the subway wall opposite waiting riders are called

Accepted Answer

A)  subway backlits 
B)  triples 
C)  platform posters 
D)  murals 
E)  interior posters 
A)  subway backlits 
B)  triples 
C)  platform posters 
D)  murals 
E)  interior posters

Question 4

The nature of the outdoor advertising medium is such that to get attention it must rely on

Accepted Answer

A)  cost 
B)  a captive audience 
C)  instant visual impact 
D)  backlit posters 
E)  previous product awareness by the viewer 
A)  cost 
B)  a captive audience 
C)  instant visual impact 
D)  backlit posters 
E)  previous product awareness by the viewer

Question 5

When a single advertiser has control of every advertising space in a subway station, this is called

Accepted Answer

A)  station ration 
B)  station creation 
C)  station domination 
D)  station aggravation 
E)  station sensation 
A)  station ration 
B)  station creation 
C)  station domination 
D)  station aggravation 
E)  station sensation

Question 6

Cinema advertising is becoming a big hit with companies seeking to reach

Accepted Answer

A)  younger consumers 
B)  children 
C)  seniors 
D)  married adults 
E)  baby boomers 
A)  younger consumers 
B)  children 
C)  seniors 
D)  married adults 
E)  baby boomers

Question 7

Outdoor posters are often referred to as billboards.

Accepted Answer

A) True 
 B)False

Question 8

Explain the meaning of volume discounts and continuity discounts as it applies to outdoor advertising.

Accepted Answer

When purchasing media, outdoor media usu

Question 9

A weight level of 50 GRPs delivers exposure opportunities equal to half the population of the market.

Accepted Answer

A) True 
 B)False

Question 10

According to Point-of-Purchase Advertising International, in the United States, the percentage of brand purchase decisions made in-store is

Accepted Answer

A)  58% 
B)  76% 
C)  61% 
D)  89% 
E)  42% 
A)  58% 
B)  76% 
C)  61% 
D)  89% 
E)  42%

Question 11

When impulse buying is not a factor, point-of-purchase can still influence buying decisions by

Accepted Answer

A)  making consumers want more than they came for 
B)  making consumers feel good about themselves 
C)  using long copy 
D)  informing and educating consumers 
E)  being interactive 
A)  making consumers want more than they came for 
B)  making consumers feel good about themselves 
C)  using long copy 
D)  informing and educating consumers 
E)  being interactive

A disadvantage of transit advertising is that it can't reach a mass audience quickly.

What is meant by the term "display shipper"?

Posters located on the subway wall opposite waiting riders are called

The nature of the outdoor advertising medium is such that to get attention it must rely on

When a single advertiser has control of every advertising space in a subway station, this is called

Cinema advertising is becoming a big hit with companies seeking to reach

Outdoor posters are often referred to as billboards.

Explain the meaning of volume discounts and continuity discounts as it applies to outdoor advertising.

A weight level of 50 GRPs delivers exposure opportunities equal to half the population of the market.

According to Point-of-Purchase Advertising International, in the United States, the percentage of brand purchase decisions made in-store is

When impulse buying is not a factor, point-of-purchase can still influence buying decisions by

Advertising in a Marketing Communications Environment

The Advertising Industry

Consumer Behaviour Concepts and Target Marketing

Strategic Planning Concepts for Marketing Communications

Creative Planning Essentials

Design, Layout, and Production

Media Planning Essentials

Print Media: Newspapers and Magazines

Broadcast Media: Television and Radio

Direct Response Media

Interactive Media

Sales Promotion

Public Relations and Experiential Marketing

Filters

Exam 10: Out Of Home Media

A disadvantage of transit advertising is that it can't reach a mass audience quickly.

What is meant by the term "display shipper"?

Posters located on the subway wall opposite waiting riders are called

The nature of the outdoor advertising medium is such that to get attention it must rely on

When a single advertiser has control of every advertising space in a subway station, this is called

Cinema advertising is becoming a big hit with companies seeking to reach

Outdoor posters are often referred to as billboards.

Explain the meaning of volume discounts and continuity discounts as it applies to outdoor advertising.

A weight level of 50 GRPs delivers exposure opportunities equal to half the population of the market.

According to Point-of-Purchase Advertising International, in the United States, the percentage of brand purchase decisions made in-store is

When impulse buying is not a factor, point-of-purchase can still influence buying decisions by

Advertising in a Marketing Communications Environment

The Advertising Industry

Consumer Behaviour Concepts and Target Marketing

Strategic Planning Concepts for Marketing Communications

Creative Planning Essentials

Design, Layout, and Production

Media Planning Essentials

Print Media: Newspapers and Magazines

Broadcast Media: Television and Radio

Direct Response Media

Interactive Media

Sales Promotion

Public Relations and Experiential Marketing

Filters