Question 1

Clorets gum chose this medium because the audience profile was in an environment where one is self-conscious that bad breath might occur.

Accepted Answer

A)  food court video screens 
B)  airport display advertising 
C)  washroom advertising 
D)  arena advertising 
E)  elevator advertising 
A)  food court video screens 
B)  airport display advertising 
C)  washroom advertising 
D)  arena advertising 
E)  elevator advertising

Question 2

What are the two options available in the exterior bus poster format?

Accepted Answer

The first option is a king poster locate

Question 3

Discuss options for advertising in arenas and stadiums.

Accepted Answer

Advertising in arenas and stadiums can r

Question 4

Explain how transit advertising is purchased.

Accepted Answer

Transit advertising space is sold on the

Question 5

The most commonly used form of outdoor advertising is

Accepted Answer

A)  superboards 
B)  bus shelter ads 
C)  transit ads 
D)  billboards 
E)  posters 
A)  superboards 
B)  bus shelter ads 
C)  transit ads 
D)  billboards 
E)  posters

Question 6

The first thing to consider when purchasing transit space is

Accepted Answer

A)  where competitors are advertising 
B)  volume discounts 
C)  the size of the target market 
D)  target market demographics 
E)  the desired weight level in each market 
A)  where competitors are advertising 
B)  volume discounts 
C)  the size of the target market 
D)  target market demographics 
E)  the desired weight level in each market

Question 7

Outdoor advertising reaches a massive cross-section of a city's population

Accepted Answer

A)  24 hours a day, 7 days a week 
B)  during daylight hours 
C)  when in a vehicle 
D)  24 hours a day, 5 days a week 
E)  after dark 
A)  24 hours a day, 7 days a week 
B)  during daylight hours 
C)  when in a vehicle 
D)  24 hours a day, 5 days a week 
E)  after dark

Question 8

A display of Ritz crackers beside a new flavour of Campbell's soup is an example of

Accepted Answer

A)  end-aisle display 
B)  display shipper 
C)  new product introduction 
D)  cross-promotion 
E)  interactive display 
A)  end-aisle display 
B)  display shipper 
C)  new product introduction 
D)  cross-promotion 
E)  interactive display

Question 9

One of the advantages of outdoor advertising is targeting flexibility. Explain what this means.

Accepted Answer

Advertisers that want to advertise in on

Question 10

One of the advantages of transit as an advertising medium is

Accepted Answer

A)  no creative limitations 
B)  a relaxed environment 
C)  high target market selectivity 
D)  continuous exposure 
E)  unlimited space to work with 
A)  no creative limitations 
B)  a relaxed environment 
C)  high target market selectivity 
D)  continuous exposure 
E)  unlimited space to work with

Question 11

Transit advertising rates are unaffected by the number of markets being covered.

Accepted Answer

A) True 
 B)False

Question 12

A seventy poster is located

Accepted Answer

A)  in transit shelters 
B)  at bus stations 
C)  on the back of the bus 
D)  on the exterior of subway cars 
E)  on the inside of surface transit vehicles 
A)  in transit shelters 
B)  at bus stations 
C)  on the back of the bus 
D)  on the exterior of subway cars 
E)  on the inside of surface transit vehicles

Question 13

According to CBS Outdoor data,

Accepted Answer

A)  up to 90% of a city's population drives cars and 10% takes buses 
B)  up to 10% of a city's traffic is concentrated on 90% of its streets 
C)  up to 90% of a city's traffic is concentrated on 10% of its streets 
D)  up to 10% of drivers read 90% of outdoor advertising 
E)  More than 90% of drivers read at least 10% of outdoor advertising 
A)  up to 90% of a city's population drives cars and 10% takes buses 
B)  up to 10% of a city's traffic is concentrated on 90% of its streets 
C)  up to 90% of a city's traffic is concentrated on 10% of its streets 
D)  up to 10% of drivers read 90% of outdoor advertising 
E)  More than 90% of drivers read at least 10% of outdoor advertising

Question 14

A king poster is located on the tail of surface transit vehicles.

Accepted Answer

A) True 
 B)False

Question 15

Explain how impulse purchasing is an advantage of at-retail media.

Accepted Answer

In the case of frequently purchased prod

Question 16

Unlike other out-of-home media, only interior cards can offer advertisers this option:

Accepted Answer

A)  higher reproduction qualities 
B)  interactivity 
C)  longer copy 
D)  more graphics 
E)  either horizontal or vertical positioning 
A)  higher reproduction qualities 
B)  interactivity 
C)  longer copy 
D)  more graphics 
E)  either horizontal or vertical positioning

Question 17

Advertising rates for wraps are the same as other forms of transit ads.

Accepted Answer

A) True 
 B)False

Question 18

One of the disadvantages of making transit a media choice is

Accepted Answer

A)  selective market coverage 
B)  low reach and frequency 
C)  often crowded interior environment 
D)  large amount of space for creative 
E)  messages cannot be easily changed 
A)  selective market coverage 
B)  low reach and frequency 
C)  often crowded interior environment 
D)  large amount of space for creative 
E)  messages cannot be easily changed

Question 19

A volume discount is a reduced rate

Accepted Answer

A)  for preferred customers 
B)  only available to large companies 
C)  based on the dollar amount purchased 
D)  for extended buys, such as 12 weeks or more 
E)  provided to those who pay cash 
A)  for preferred customers 
B)  only available to large companies 
C)  based on the dollar amount purchased 
D)  for extended buys, such as 12 weeks or more 
E)  provided to those who pay cash

Question 20

Research shows that nearly 75% of all purchase decisions are made right in the store.

Accepted Answer

A) True 
 B)False

Clorets gum chose this medium because the audience profile was in an environment where one is self-conscious that bad breath might occur.

What are the two options available in the exterior bus poster format?

Discuss options for advertising in arenas and stadiums.

Explain how transit advertising is purchased.

The most commonly used form of outdoor advertising is

The first thing to consider when purchasing transit space is

Outdoor advertising reaches a massive cross-section of a city's population

A display of Ritz crackers beside a new flavour of Campbell's soup is an example of

One of the advantages of outdoor advertising is targeting flexibility. Explain what this means.

One of the advantages of transit as an advertising medium is

Transit advertising rates are unaffected by the number of markets being covered.

A seventy poster is located

According to CBS Outdoor data,

A king poster is located on the tail of surface transit vehicles.

Explain how impulse purchasing is an advantage of at-retail media.

Unlike other out-of-home media, only interior cards can offer advertisers this option:

Advertising rates for wraps are the same as other forms of transit ads.

One of the disadvantages of making transit a media choice is

A volume discount is a reduced rate

Research shows that nearly 75% of all purchase decisions are made right in the store.

Advertising in a Marketing Communications Environment

The Advertising Industry

Consumer Behaviour Concepts and Target Marketing

Strategic Planning Concepts for Marketing Communications

Creative Planning Essentials

Design, Layout, and Production

Media Planning Essentials

Print Media: Newspapers and Magazines

Broadcast Media: Television and Radio

Direct Response Media

Interactive Media

Sales Promotion

Public Relations and Experiential Marketing

Filters

Exam 10: Out Of Home Media

Clorets gum chose this medium because the audience profile was in an environment where one is self-conscious that bad breath might occur.

What are the two options available in the exterior bus poster format?

Discuss options for advertising in arenas and stadiums.

Explain how transit advertising is purchased.

The most commonly used form of outdoor advertising is

The first thing to consider when purchasing transit space is

Outdoor advertising reaches a massive cross-section of a city's population

A display of Ritz crackers beside a new flavour of Campbell's soup is an example of

One of the advantages of outdoor advertising is targeting flexibility. Explain what this means.

One of the advantages of transit as an advertising medium is

Transit advertising rates are unaffected by the number of markets being covered.

A seventy poster is located

According to CBS Outdoor data,

A king poster is located on the tail of surface transit vehicles.

Explain how impulse purchasing is an advantage of at-retail media.

Unlike other out-of-home media, only interior cards can offer advertisers this option:

Advertising rates for wraps are the same as other forms of transit ads.

One of the disadvantages of making transit a media choice is

A volume discount is a reduced rate

Research shows that nearly 75% of all purchase decisions are made right in the store.

Advertising in a Marketing Communications Environment

The Advertising Industry

Consumer Behaviour Concepts and Target Marketing

Strategic Planning Concepts for Marketing Communications

Creative Planning Essentials

Design, Layout, and Production

Media Planning Essentials

Print Media: Newspapers and Magazines

Broadcast Media: Television and Radio

Direct Response Media

Interactive Media

Sales Promotion

Public Relations and Experiential Marketing

Filters