Question 1

Street-level advertising can help reach consumers in hard-to-target urban areas. Explain.

Accepted Answer

Street-level advertising is illuminated

Question 2

Superboards are typically

Accepted Answer

A)  low budget advertising venues 
B)  mass produced and distributed nationally 
C)  high budget one-of-a-kind structures 
D)  used for short term advertising 
A)  low budget advertising venues 
B)  mass produced and distributed nationally 
C)  high budget one-of-a-kind structures 
D)  used for short term advertising

Question 3

Describe the innovative in-store advertising and merchandising options available to supermarket chains and convenience store chains.

Accepted Answer

Among the options are grocery cart adver

Question 4

Why are transit riders an attractive audience for advertisers?

Accepted Answer

Transit riders are a captive audience th

Question 5

The cost efficiency for outdoor advertising improves when

Accepted Answer

A)  daily travel patterns of people are considered 
B)  cost of production is considered 
C)  back lights are not used 
D)  outdoor advertising is less creative 
E)  the content is constantly changing 
A)  daily travel patterns of people are considered 
B)  cost of production is considered 
C)  back lights are not used 
D)  outdoor advertising is less creative 
E)  the content is constantly changing

Question 6

Media space is purchased on the basis of the advertising weight level desired by the advertiser, expressed in terms of

Accepted Answer

A)  frequency 
B)  market size 
C)  reach 
D)  cost per thousand 
E)  gross rating points 
A)  frequency 
B)  market size 
C)  reach 
D)  cost per thousand 
E)  gross rating points

Question 7

The type of discount available to transit advertisers that meet a 12-, 24-, or 52-week time commitment is referred to as a

Accepted Answer

A)  reach plan 
B)  total audience plan 
C)  volume discount 
D)  frequency discount 
E)  continuity discount 
A)  reach plan 
B)  total audience plan 
C)  volume discount 
D)  frequency discount 
E)  continuity discount

Question 8

Outdoor advertising can be effective in generating product awareness when used as a primary medium, particularly if a shotgun media strategy is used.

Accepted Answer

A) True 
 B)False

Question 9

Interior cards are print advertisements contained in

Accepted Answer

A)  vending machines 
B)  grocery carts 
C)  public transit vehicles 
D)  display shippers 
E)  an info shelf 
A)  vending machines 
B)  grocery carts 
C)  public transit vehicles 
D)  display shippers 
E)  an info shelf

Question 10

When speaking of transit wraps, a mural covers

Accepted Answer

A)  a whole transit shelter 
B)  the inside of a bus 
C)  a wall in a subway station 
D)  a whole bus 
E)  one side of a bus 
A)  a whole transit shelter 
B)  the inside of a bus 
C)  a wall in a subway station 
D)  a whole bus 
E)  one side of a bus

Question 11

The place where you will find wild postings is

Accepted Answer

A)  in the movie theatre 
B)  on the hoarding of construction sites 
C)  in washroom stalls 
D)  in a sports arena 
E)  in shopping malls 
A)  in the movie theatre 
B)  on the hoarding of construction sites 
C)  in washroom stalls 
D)  in a sports arena 
E)  in shopping malls

Question 12

Interior transit cards located above windows have a vertical orientation.

Accepted Answer

A) True 
 B)False

Question 13

If transit shelters sold by CBS Outdoor for a 4-week period at a 50 GRP level cost $42,000, then the total cost for a 12-week campaign would be

Accepted Answer

A)  $84,000 
B)  $252,000 
C)  $210,000 
D)  $168,000 
E)  $126,000 
A)  $84,000 
B)  $252,000 
C)  $210,000 
D)  $168,000 
E)  $126,000

Question 14

Transit rates and discounts are available for set periods of time, with the discount

Accepted Answer

A)  set at a fixed amount 
B)  increasing with number of advertising cards 
C)  increasing with the time commitment 
D)  only available upon certain payment terms 
E)  depending on previous dealings with the advertiser 
A)  set at a fixed amount 
B)  increasing with number of advertising cards 
C)  increasing with the time commitment 
D)  only available upon certain payment terms 
E)  depending on previous dealings with the advertiser

Question 15

What are "wild postings" and what unique advantages can they offer advertisers?

Accepted Answer

Wild postings are ads that are slapped o

Question 16

Full-motion video displays are remotely programmable, which provides advertisers with the flexibility to

Accepted Answer

A)  change creative quickly 
B)  turn the display on and off 
C)  control the volume 
D)  get more reach 
E)  make the display interactive 
A)  change creative quickly 
B)  turn the display on and off 
C)  control the volume 
D)  get more reach 
E)  make the display interactive

Question 17

Interior cards are printed advertisements located in bars and restaurants.

Accepted Answer

A) True 
 B)False

Question 18

Outline the appeal and opportunities of cinema advertising.

Accepted Answer

Cineplex theatres have introduced a 20 m

Question 19

Commuters using transit tend to be creatures of routine. As a result, an advantage of transit advertising is

Accepted Answer

A)  high number of impressions on the target market 
B)  target market specificity 
C)  media environment is often crowded 
D)  large advertising space to work with 
E)  covers urban areas only 
A)  high number of impressions on the target market 
B)  target market specificity 
C)  media environment is often crowded 
D)  large advertising space to work with 
E)  covers urban areas only

Question 20

COMB's audit of outdoor media is based on municipal or provincial traffic counts.

Accepted Answer

A) True 
 B)False

Street-level advertising can help reach consumers in hard-to-target urban areas. Explain.

Superboards are typically

Describe the innovative in-store advertising and merchandising options available to supermarket chains and convenience store chains.

Why are transit riders an attractive audience for advertisers?

The cost efficiency for outdoor advertising improves when

Media space is purchased on the basis of the advertising weight level desired by the advertiser, expressed in terms of

The type of discount available to transit advertisers that meet a 12-, 24-, or 52-week time commitment is referred to as a

Outdoor advertising can be effective in generating product awareness when used as a primary medium, particularly if a shotgun media strategy is used.

Interior cards are print advertisements contained in

When speaking of transit wraps, a mural covers

The place where you will find wild postings is

Interior transit cards located above windows have a vertical orientation.

If transit shelters sold by CBS Outdoor for a 4-week period at a 50 GRP level cost $42,000, then the total cost for a 12-week campaign would be

Transit rates and discounts are available for set periods of time, with the discount

What are "wild postings" and what unique advantages can they offer advertisers?

Full-motion video displays are remotely programmable, which provides advertisers with the flexibility to

Interior cards are printed advertisements located in bars and restaurants.

Outline the appeal and opportunities of cinema advertising.

Commuters using transit tend to be creatures of routine. As a result, an advantage of transit advertising is

COMB's audit of outdoor media is based on municipal or provincial traffic counts.

Advertising in a Marketing Communications Environment

The Advertising Industry

Consumer Behaviour Concepts and Target Marketing

Strategic Planning Concepts for Marketing Communications

Creative Planning Essentials

Design, Layout, and Production

Media Planning Essentials

Print Media: Newspapers and Magazines

Broadcast Media: Television and Radio

Direct Response Media

Interactive Media

Sales Promotion

Public Relations and Experiential Marketing

Filters

Exam 10: Out Of Home Media

Street-level advertising can help reach consumers in hard-to-target urban areas. Explain.

Superboards are typically

Describe the innovative in-store advertising and merchandising options available to supermarket chains and convenience store chains.

Why are transit riders an attractive audience for advertisers?

The cost efficiency for outdoor advertising improves when

Media space is purchased on the basis of the advertising weight level desired by the advertiser, expressed in terms of

The type of discount available to transit advertisers that meet a 12-, 24-, or 52-week time commitment is referred to as a

Outdoor advertising can be effective in generating product awareness when used as a primary medium, particularly if a shotgun media strategy is used.

Interior cards are print advertisements contained in

When speaking of transit wraps, a mural covers

The place where you will find wild postings is

Interior transit cards located above windows have a vertical orientation.

If transit shelters sold by CBS Outdoor for a 4-week period at a 50 GRP level cost $42,000, then the total cost for a 12-week campaign would be

Transit rates and discounts are available for set periods of time, with the discount

What are "wild postings" and what unique advantages can they offer advertisers?

Full-motion video displays are remotely programmable, which provides advertisers with the flexibility to

Interior cards are printed advertisements located in bars and restaurants.

Outline the appeal and opportunities of cinema advertising.

Commuters using transit tend to be creatures of routine. As a result, an advantage of transit advertising is

COMB's audit of outdoor media is based on municipal or provincial traffic counts.

Advertising in a Marketing Communications Environment

The Advertising Industry

Consumer Behaviour Concepts and Target Marketing

Strategic Planning Concepts for Marketing Communications

Creative Planning Essentials

Design, Layout, and Production

Media Planning Essentials

Print Media: Newspapers and Magazines

Broadcast Media: Television and Radio

Direct Response Media

Interactive Media

Sales Promotion

Public Relations and Experiential Marketing

Filters