Question 1

What is the main reason for the use of point-of-purchase advertising?

Accepted Answer

Point-of-purchase advertising is a form

Question 2

Transit riders cut across all demographics, with the heaviest concentration in the

Accepted Answer

A)  female category 
B)  adult category 
C)  professional category 
D)  youth category 
E)  senior category 
A)  female category 
B)  adult category 
C)  professional category 
D)  youth category 
E)  senior category

Question 3

Explain the primary function of an exterior store sign.

Accepted Answer

The primary function of a store sign is

Question 4

Some displays and point-of-purchase materials never get placed in the store.

Accepted Answer

A) True 
 B)False

Question 5

Transit advertising are often the choice of media planners when the target market

Accepted Answer

A)  tends to be busy and distracted 
B)  is not brand-loyal 
C)  is more highly educated 
D)  consists of a small demographic 
E)  is fairly broad in scope 
A)  tends to be busy and distracted 
B)  is not brand-loyal 
C)  is more highly educated 
D)  consists of a small demographic 
E)  is fairly broad in scope

Question 6

There are several advantages to outdoor advertising, one of which is

Accepted Answer

A)  prestige 
B)  target flexibility 
C)  stand-alone medium 
D)  target market selectivity 
E)  production costs 
A)  prestige 
B)  target flexibility 
C)  stand-alone medium 
D)  target market selectivity 
E)  production costs

Question 7

Wall banners cannot be removed and reused.

Accepted Answer

A) True 
 B)False

Question 8

Digital sign units display ads that are generally

Accepted Answer

A)  10-15 seconds in length 
B)  2-3 seconds in length 
C)  30 seconds in length 
D)  60 seconds in length 
E)  5-10 seconds in length 
A)  10-15 seconds in length 
B)  2-3 seconds in length 
C)  30 seconds in length 
D)  60 seconds in length 
E)  5-10 seconds in length

Question 9

Wild postings are a good advertising option because of their relative permanence during the life of a construction project.

Accepted Answer

A) True 
 B)False

Question 10

Outdoor advertising space is sold in periods of

Accepted Answer

A)  twelve weeks 
B)  eight weeks 
C)  six weeks 
D)  four weeks 
E)  one week 
A)  twelve weeks 
B)  eight weeks 
C)  six weeks 
D)  four weeks 
E)  one week

Question 11

Large department stores like Future Shop, Best Buy and Canadian Tire are integrating this type of point-of-purchase advertising into their stores.

Accepted Answer

A)  shopping cart advertising 
B)  Ad-tiles 
C)  vending machine 
D)  digital communications 
E)  display shipper 
A)  shopping cart advertising 
B)  Ad-tiles 
C)  vending machine 
D)  digital communications 
E)  display shipper

Question 12

Out-of-home media is always located outdoors.

Accepted Answer

A) True 
 B)False

Question 13

The in-store advertising and merchandising concepts used by supermarkets and convenience stores are designed to

Accepted Answer

A)  capture a fast-moving target market 
B)  stimulate impulse purchases 
C)  fit on modular display racks 
D)  compete with big-box stores 
E)  appeal to specific demographics 
A)  capture a fast-moving target market 
B)  stimulate impulse purchases 
C)  fit on modular display racks 
D)  compete with big-box stores 
E)  appeal to specific demographics

Question 14

One of the weaknesses of outdoor advertising is that it's not a good complementary medium.

Accepted Answer

A) True 
 B)False

Question 15

A transit shelter unit consists of

Accepted Answer

A)  vertical interior cards 
B)  exterior bus posters 
C)  Two street level backlit posters 
D)  wall banner 
E)  superboard 
A)  vertical interior cards 
B)  exterior bus posters 
C)  Two street level backlit posters 
D)  wall banner 
E)  superboard

Question 16

Outline the disadvantages of at-retail media.

Accepted Answer

If displays are not placed in prominent

Question 17

Explain how outdoor advertising can be effective in generating product awareness. Provide an example to support your answer.

Accepted Answer

When used as a primary medium, particula

Question 18

Outdoor advertising provides advertisers with the opportunity to reach a

Accepted Answer

A)  large market inexpensively 
B)  specific target market 
C)  large cross-section of consumers 
D)  young market niche 
E)  target market by being creative 
A)  large market inexpensively 
B)  specific target market 
C)  large cross-section of consumers 
D)  young market niche 
E)  target market by being creative

Question 19

Describe the factors that are contributing to the popularity of outdoor advertising.

Accepted Answer

The specialization and fragmentation in

Question 20

Many forms of out-of-home advertising actually reach the consumer when they are in a position to make a buying decision.

Accepted Answer

A) True 
 B)False

What is the main reason for the use of point-of-purchase advertising?

Transit riders cut across all demographics, with the heaviest concentration in the

Explain the primary function of an exterior store sign.

Some displays and point-of-purchase materials never get placed in the store.

Transit advertising are often the choice of media planners when the target market

There are several advantages to outdoor advertising, one of which is

Wall banners cannot be removed and reused.

Digital sign units display ads that are generally

Wild postings are a good advertising option because of their relative permanence during the life of a construction project.

Outdoor advertising space is sold in periods of

Large department stores like Future Shop, Best Buy and Canadian Tire are integrating this type of point-of-purchase advertising into their stores.

Out-of-home media is always located outdoors.

The in-store advertising and merchandising concepts used by supermarkets and convenience stores are designed to

One of the weaknesses of outdoor advertising is that it's not a good complementary medium.

A transit shelter unit consists of

Outline the disadvantages of at-retail media.

Explain how outdoor advertising can be effective in generating product awareness. Provide an example to support your answer.

Outdoor advertising provides advertisers with the opportunity to reach a

Describe the factors that are contributing to the popularity of outdoor advertising.

Many forms of out-of-home advertising actually reach the consumer when they are in a position to make a buying decision.

Advertising in a Marketing Communications Environment

The Advertising Industry

Consumer Behaviour Concepts and Target Marketing

Strategic Planning Concepts for Marketing Communications

Creative Planning Essentials

Design, Layout, and Production

Media Planning Essentials

Print Media: Newspapers and Magazines

Broadcast Media: Television and Radio

Direct Response Media

Interactive Media

Sales Promotion

Public Relations and Experiential Marketing

Filters

Exam 10: Out Of Home Media

What is the main reason for the use of point-of-purchase advertising?

Transit riders cut across all demographics, with the heaviest concentration in the

Explain the primary function of an exterior store sign.

Some displays and point-of-purchase materials never get placed in the store.

Transit advertising are often the choice of media planners when the target market

There are several advantages to outdoor advertising, one of which is

Wall banners cannot be removed and reused.

Digital sign units display ads that are generally

Wild postings are a good advertising option because of their relative permanence during the life of a construction project.

Outdoor advertising space is sold in periods of

Large department stores like Future Shop, Best Buy and Canadian Tire are integrating this type of point-of-purchase advertising into their stores.

Out-of-home media is always located outdoors.

The in-store advertising and merchandising concepts used by supermarkets and convenience stores are designed to

One of the weaknesses of outdoor advertising is that it's not a good complementary medium.

A transit shelter unit consists of

Outline the disadvantages of at-retail media.

Explain how outdoor advertising can be effective in generating product awareness. Provide an example to support your answer.

Outdoor advertising provides advertisers with the opportunity to reach a

Describe the factors that are contributing to the popularity of outdoor advertising.

Many forms of out-of-home advertising actually reach the consumer when they are in a position to make a buying decision.

Advertising in a Marketing Communications Environment

The Advertising Industry

Consumer Behaviour Concepts and Target Marketing

Strategic Planning Concepts for Marketing Communications

Creative Planning Essentials

Design, Layout, and Production

Media Planning Essentials

Print Media: Newspapers and Magazines

Broadcast Media: Television and Radio

Direct Response Media

Interactive Media

Sales Promotion

Public Relations and Experiential Marketing

Filters