Question 1

Out-of-home media includes

Accepted Answer

A)  newspapers 
B)  radio 
C)  web banners 
D)  packaging 
E)  in-store advertising 
A)  newspapers 
B)  radio 
C)  web banners 
D)  packaging 
E)  in-store advertising

Question 2

Outdoor advertising can reinforce the message of other media by

Accepted Answer

A)  extending the total reach and frequency 
B)  being obtrusive 
C)  increasing target market selectivity 
D)  minimizing costs 
E)  increasing exposure to motorists 
A)  extending the total reach and frequency 
B)  being obtrusive 
C)  increasing target market selectivity 
D)  minimizing costs 
E)  increasing exposure to motorists

Question 3

The primary advantage of backlit posters is

Accepted Answer

A)  they are available as a display shipper 
B)  they are inexpensive 
C)  they compete with media columns 
D)  they are portable 
E)  the image enhancement they offer 
A)  they are available as a display shipper 
B)  they are inexpensive 
C)  they compete with media columns 
D)  they are portable 
E)  the image enhancement they offer

Question 4

On a market-by-market basis, the dollar outlay for transit media space is relatively high.

Accepted Answer

A) True 
 B)False

Question 5

In order for a Coca-Cola field sales representative to get a display erected at a Safeway store, he/she must

Accepted Answer

A)  select a good location 
B)  ensure the store is not already cluttered 
C)  provide free product 
D)  develop a cross-promotion 
E)  secure permission from Safeway's head office 
A)  select a good location 
B)  ensure the store is not already cluttered 
C)  provide free product 
D)  develop a cross-promotion 
E)  secure permission from Safeway's head office

Question 6

Explain how content flexibility is an advantage of outdoor advertising. Provide an example.

Accepted Answer

Due to advancing technology, an addition

Question 7

The only advertising medium that is growing faster than out-of-home advertising is

Accepted Answer

A)  television 
B)  radio 
C)  online 
D)  magazine 
E)  transit shelter 
A)  television 
B)  radio 
C)  online 
D)  magazine 
E)  transit shelter

Question 8

Budweiser advertised in washrooms because

Accepted Answer

A)  it was more affordable 
B)  it's close to where purchase decisions to buy its products are made 
C)  their customers would find it humorous 
D)  there was a captive audience 
E)  people tend to read in washrooms 
A)  it was more affordable 
B)  it's close to where purchase decisions to buy its products are made 
C)  their customers would find it humorous 
D)  there was a captive audience 
E)  people tend to read in washrooms

Question 9

A light viewer of television, who is hard to reach regardless of the weight level purchased, may be easier to reach via outdoor advertising.

Accepted Answer

A) True 
 B)False

Question 10

Outdoor advertising is an excellent strategy to reinforce a message communicated by another medium such as television.

Accepted Answer

A) True 
 B)False

Question 11

Spectaculars can be an example of airport display advertising.

Accepted Answer

A) True 
 B)False

Question 12

Rear-illuminated units positioned adjacent to high-traffic streets in the downtown core of major markets are referred to as

Accepted Answer

A)  mall posters 
B)  transit shelters 
C)  backlits 
D)  street-level advertising 
E)  banners 
A)  mall posters 
B)  transit shelters 
C)  backlits 
D)  street-level advertising 
E)  banners

Question 13

The responsibility of COMB is to

Accepted Answer

A)  compile reliable circulation data 
B)  ensure outdoor advertising is kept clean and neat 
C)  regulate outdoor advertisers 
D)  ensure outdoor advertisements stay within regulated sizes 
E)  ensure cities are paid for outdoor advertising fees 
A)  compile reliable circulation data 
B)  ensure outdoor advertising is kept clean and neat 
C)  regulate outdoor advertisers 
D)  ensure outdoor advertisements stay within regulated sizes 
E)  ensure cities are paid for outdoor advertising fees

Question 14

Transit advertising has the flexibility of using longer copy.

Accepted Answer

A) True 
 B)False

Question 15

How might outdoor advertising have a negative impact on the image of a product?

Accepted Answer

Advertising in a quality magazine can en

Question 16

Outdoor advertising space is typically purchased on a market-by-market basis.

Accepted Answer

A) True 
 B)False

Question 17

Compare spectaculars (superboards) to regular billboards.

Accepted Answer

Regular billboards are the most common f

Question 18

A type of superboard that rotates is called a

Accepted Answer

A)  bigboard 
B)  spectacular 
C)  3-D billboard 
D)  superflex 
E)  trivision 
A)  bigboard 
B)  spectacular 
C)  3-D billboard 
D)  superflex 
E)  trivision

Question 19

Full-motion video displays that offer the flexibility to change creative quickly are available in

Accepted Answer

A)  transit stations only 
B)  rural markets 
C)  along major highways 
D)  all markets 
E)  key urban markets 
A)  transit stations only 
B)  rural markets 
C)  along major highways 
D)  all markets 
E)  key urban markets

Question 20

GRP stands for

Accepted Answer

A)  gross regional points 
B)  geographic regional purchases 
C)  gross rating points 
D)  gross rating purchases 
E)  geographic rating points 
A)  gross regional points 
B)  geographic regional purchases 
C)  gross rating points 
D)  gross rating purchases 
E)  geographic rating points

Out-of-home media includes

Outdoor advertising can reinforce the message of other media by

The primary advantage of backlit posters is

On a market-by-market basis, the dollar outlay for transit media space is relatively high.

In order for a Coca-Cola field sales representative to get a display erected at a Safeway store, he/she must

Explain how content flexibility is an advantage of outdoor advertising. Provide an example.

The only advertising medium that is growing faster than out-of-home advertising is

Budweiser advertised in washrooms because

A light viewer of television, who is hard to reach regardless of the weight level purchased, may be easier to reach via outdoor advertising.

Outdoor advertising is an excellent strategy to reinforce a message communicated by another medium such as television.

Spectaculars can be an example of airport display advertising.

Rear-illuminated units positioned adjacent to high-traffic streets in the downtown core of major markets are referred to as

The responsibility of COMB is to

Transit advertising has the flexibility of using longer copy.

How might outdoor advertising have a negative impact on the image of a product?

Outdoor advertising space is typically purchased on a market-by-market basis.

Compare spectaculars (superboards) to regular billboards.

A type of superboard that rotates is called a

Full-motion video displays that offer the flexibility to change creative quickly are available in

GRP stands for

Advertising in a Marketing Communications Environment

The Advertising Industry

Consumer Behaviour Concepts and Target Marketing

Strategic Planning Concepts for Marketing Communications

Creative Planning Essentials

Design, Layout, and Production

Media Planning Essentials

Print Media: Newspapers and Magazines

Broadcast Media: Television and Radio

Direct Response Media

Interactive Media

Sales Promotion

Public Relations and Experiential Marketing

Filters

Exam 10: Out Of Home Media

Out-of-home media includes

Outdoor advertising can reinforce the message of other media by

The primary advantage of backlit posters is

On a market-by-market basis, the dollar outlay for transit media space is relatively high.

In order for a Coca-Cola field sales representative to get a display erected at a Safeway store, he/she must

Explain how content flexibility is an advantage of outdoor advertising. Provide an example.

The only advertising medium that is growing faster than out-of-home advertising is

Budweiser advertised in washrooms because

A light viewer of television, who is hard to reach regardless of the weight level purchased, may be easier to reach via outdoor advertising.

Outdoor advertising is an excellent strategy to reinforce a message communicated by another medium such as television.

Spectaculars can be an example of airport display advertising.

Rear-illuminated units positioned adjacent to high-traffic streets in the downtown core of major markets are referred to as

The responsibility of COMB is to

Transit advertising has the flexibility of using longer copy.

How might outdoor advertising have a negative impact on the image of a product?

Outdoor advertising space is typically purchased on a market-by-market basis.

Compare spectaculars (superboards) to regular billboards.

A type of superboard that rotates is called a

Full-motion video displays that offer the flexibility to change creative quickly are available in

GRP stands for

Advertising in a Marketing Communications Environment

The Advertising Industry

Consumer Behaviour Concepts and Target Marketing

Strategic Planning Concepts for Marketing Communications

Creative Planning Essentials

Design, Layout, and Production

Media Planning Essentials

Print Media: Newspapers and Magazines

Broadcast Media: Television and Radio

Direct Response Media

Interactive Media

Sales Promotion

Public Relations and Experiential Marketing

Filters