Exam 16: Consumer and Marketing Misbehavior

Procter & Gamble,makers of Tide laundry detergent,set up mobile stations called Loads of Hope where people affected by natural disasters such as Hurricane Katrina can do their laundry for free.Which of the following is being employed by Procter & Gamble to fulfill its corporate social responsibility?

You are undergoing sales training at your new job.The trainer teaches you ingratiation tactics.Name and describe two of these tactics.

Consumer misbehavior and consumer problem behavior are synonymous and can be used interchangeably.

Strategic initiatives include strategically engaging in socially responsible activities in order to increase the value of the firm.

Kleptomania is generally triggered by a strong compulsion and the inability of the consumer to fight the urge to shoplift.

Marcie works as a salesperson for a major cosmetics manufacturer.She normally begins by approaching potential customers with very expensive products,even though she knows that they will refuse.This refusal makes it easier for Marcie to sell other products which are relatively cheaper by showing consumers that she has been "apparently hurt" by their rejection.This is an example of the _____ sales technique.

Martin and his friends frequently get wild while attending football games.At such times,they tend to be verbally abusive,loud,and obnoxious.They often utter profanities at the referees and players,and get into frequent squabbles with fellow spectators.Which of the following best describes Martin and his friends' behavior?

Relativism refers to beliefs about the violation of written (or unwritten)laws.

Distinguish consumer misbehavior from consumer problem behavior with examples.

Contractualism reflects beliefs about the social acceptability of an act.

Teleological evaluations focus on how people accomplish their goals.

Differentiate between compulsive consumption and addictive consumption.Give examples for each.

A physiological dependency on the consumption of a product is also known as _____.

The "I'm working for you!" technique relies on equity theory.

It is when societal goals are out of reach given the accepted means of achieving them that deviance occurs.

Pleasing products are products that provide hedonic value to consumers but may be harmful in the long run.

SCHOOL COUNSELOR SCENARIO Clarence works as a school counselor in a high school. She finds her job very challenging as she has to help teenagers deal with a variety of problems. Her years on the job have given Clarence startling insight on teen behavior. Many high school seniors with a binge drinking problem perceive nothing wrong with their behavior, viewing it more as a requisite for acceptance in what is considered "adult behavior." Teenagers with a history of cyberbullying acknowledge that the act gives them a feeling of dominance and power, with some even comparing it to the high they get with substance abuse. Some go about destroying school property because they believe that the education system has done them more harm than good. These teenagers believe that destroying school property is a way to get back at the education system. Most students report that they experience a high amount of peer pressure. Many students suffer from eating disorders brought about by the pressure to comply with a certain body type. Many girls feel the need to eat frequent huge meals and make themselves throw up afterward. Clarence believes that growing up is troublesome for many but she is always hopeful that most problems can be tackled. Once, her school organized an interstate workshop on drunk driving. It was sponsored by a huge corporate house with the intention of helping the student community. Clarence was happy that it was a big success. -Refer to School Counselor Scenario.Teenagers with a history of cyberbullying acknowledge that the act gives them a feeling of dominance and power.Some even compare it to the high they get with substance abuse.Which of the following motivations of consumer misbehavior best explains this acknowledgment?

Which of the following is an example of consumer misbehavior?

A man of few words,Tom is a typically soft spoken and mild-mannered guy.However,recently,when in line to book tickets for the first show of a new movie starring his favorite actors,he yelled and created a scene as the tickets got sold out before his turn at the counter.Which of the following motivations of consumer misbehavior best explains Tom's behavior?

College students who have higher self-actualization values generally have lower attitudes toward binge drinking,whereas students who value social affiliation tend to have more positive attitudes toward the behavior.