Exam 16: Consumer and Marketing Misbehavior

To have a sales orientation means that the salesperson is more focused on long-term customer satisfaction and relationship development than on immediate sale and short-term results.

Purchasing and using a product for a day before returning it for a refund is a practice known as _____.

Which of the following are intended to cover costs incurred by a consumer due to an injury?

Which of the following is used to describe the activities of various groups to protect basic consumer rights?

Which of the following eating disorders includes binge eating episodes followed by self-induced vomiting?

Deficient products are products that offer high hedonic value.

Punitive damages are intended to cover costs incurred by a consumer due to an injury and compensatory damages are intended to punish a company for injuries.

Compared to a magistrate,a jury tends to be less sympathetic and is much less likely to award substantive punitive as well as compensatory damages.

Moral equity represents beliefs regarding an act's fairness or justness.

Price gouging is the act of charging a higher than reasonable price for a good that occurs following some kind of natural disaster or event.

Compulsive shoppers tend to focus on the mental highs associated with "the hunt," whereas compulsive buyers feel the need to buy.

When Gerald returned a used product at the retailer he bought it from,and managed to get a refund,he was happy with himself as he was able to buy a new laptop with the refunded money.This is an example of _____ evaluation.

Which of the following types of ethical evaluations focuses on specific actions?

CIGARETTE MARKETING SCENARIO The marketing of cigarettes, a legal product, has a storied past. Prior to 1971, this product was advertised heavily on television. Some ads even suggested that doctors recommended certain brands over others. Consumer groups have claimed that tobacco manufacturers knew the harmful effects of smoking but hid it from consumers and continued to market the product. Now there are several restrictions on the marketing of cigarettes, many resulting from a master settlement with several states to limit liability from future lawsuit claims. Gone are the days of sports sponsorships and billboards that tobacco manufacturers relied on heavily after the broadcast advertising ban. The current threat to cigarette marketing is the Tobacco Control Act, which requires graphic warning labels that will take up a substantial portion of the package. -Refer to Cigarette Marketing Scenario.Tobacco companies have lost several lawsuits brought by smokers or their families,and juries have awarded them damages to cover the cost of their health care as well as damages to punish the companies for their wrongdoing,resulting in multi-million dollar awards to the plaintiffs.Damages intended to cover the cost of consumers' health care are called _____ damages.

Wilma is a victim of the recent "size zero" trend.She was a regular size 6 before she started depriving herself of her daily food intake to become a size zero.Wilma is most likely suffering from _____.

Which of the following types of ethical evaluations focuses on the consequences of behaviors and the individual's assessment of those consequences?

In consumer misbehavior,consumers seek to maximize the benefits they receive from an action while maximizing their own costs.

The "I'm working for you!" selling technique relies on the _____ theory.

Define corporate social responsibility.Discuss the main categories of activities through which a company can ensure its corporate social responsibility.

Many consumers who practice shoplifting acknowledge that they do it because they get a feeling of exhilaration when they realize they can get away with it.Which of the following motivations of consumer misbehavior best explains this reaction?