Question 1

Geodemographic techniques combine data on consumer expenditures and socioeconomic variables with geographic information.

Accepted Answer

A) True 
 B)False  True

Question 2

Which of the following statements about self-concept is true?

Accepted Answer

A) Actual self refers to how a consumer would like to perceive himself. 
B) Ideal self refers to how a consumer currently perceives him- or herself. 
C) Ideal social self represents the image that a consumer would like others to have about him or her. 
D) Possible self represents the various possessions that a consumer owns that help him form perceptions about himself. 
E) Extended self refers to the positivity with which one holds his or her body image. 
A) Actual self refers to how a consumer would like to perceive himself. 
B) Ideal self refers to how a consumer currently perceives him- or herself. 
C) Ideal social self represents the image that a consumer would like others to have about him or her. 
D) Possible self represents the various possessions that a consumer owns that help him form perceptions about himself. 
E) Extended self refers to the positivity with which one holds his or her body image. C

Question 3

The ego differs from the id in that the ego:

Accepted Answer

A) focuses on immediate gratification. 
B) operates on the pleasure principle. 
C) focuses on hedonic value. 
D) works against the superego by motivating behavior that goes against societal norms and expectations. 
E) focuses on resolving the conflicts between the id and the superego. 
A) focuses on immediate gratification. 
B) operates on the pleasure principle. 
C) focuses on hedonic value. 
D) works against the superego by motivating behavior that goes against societal norms and expectations. 
E) focuses on resolving the conflicts between the id and the superego. E

Question 4

Which of the following approaches to personality assumes that some traits are specific (bargaining proneness),and others are more broad (extroversion)?

Accepted Answer

A) Nomothetic perspective 
B) Hierarchical approach 
C) Five-level model 
D) Idiographic perspective 
E) Single-trait approach 
A) Nomothetic perspective 
B) Hierarchical approach 
C) Five-level model 
D) Idiographic perspective 
E) Single-trait approach

Question 5

Material possessions play an important part in self-expression.

Accepted Answer

A) True 
 B)False

Question 6

PRIZM combines demographic and behavioral information in a manner that enables marketers to better understand and target their customers.

Accepted Answer

A) True 
 B)False

Question 7

Describe the role of self-concept in consumer behavior and describe the various types of self-concepts.

Accepted Answer

Self-concept refers to the totality of t

Question 8

THE DESIGNER CLOTHES SCENARIO
Fashion weeks in New York, Paris, and Milan featuring haughty supermodels strutting up and down the ramp generate a lot of attention for designers, especially if the collection is unique or unorthodox. But who buys these clothes? Apparently, only a small group of customers, as the celebrities seen so often flaunting designer clothing get these outfits for free in return for the publicity they generate for designers. This small group of customers comprise of women like Anna, Cindy, and Christine. Anna purchased a Balmain mini dress worth $24,000 and several other outfits because, as she stated, "I buy what I love." On the other hand, Cindy, an art enthusiast, purchased an Alexander McQueen jacket priced over $11,000. To her an apparel, besides being a work of art, also helps her form perceptions about herself. Christine, who attends high society events almost every night, wears any dress only once and in case she is attending more than one social event, changes several times in the course of a single evening. For these women, their clothing is an expression of themselves and how they want people to see them.
-Refer to The Designer Clothes Scenario.Anna,Cindy,and Christine can afford to spend on high-end luxury brands.For them,these brands are means of self-expression,and testimonials to their sophistication and achievement.The way they are perceived in society really matters to them.According to the VALS 2 approach,Anna,Cindy,and Christine would most likely be classified as _____.

Accepted Answer

A) innovators 
B) strivers 
C) believers 
D) makers 
E) thinkers 
A) innovators 
B) strivers 
C) believers 
D) makers 
E) thinkers

Question 9

Each individual has a unique personality.

Accepted Answer

A) True 
 B)False

Question 10

Personality traits do not influence behavior.

Accepted Answer

A) True 
 B)False

Question 11

According to the famous psychologist _____,human behavior is influenced by an inner struggle between various systems within the personality system.This approach is commonly referred to as the psychoanalytic approach to personality.

Accepted Answer

A) B.F.Skinner 
B) Ivan Pavlov 
C) Abraham Maslow 
D) Sigmund Freud 
E) Karl Jung 
A) B.F.Skinner 
B) Ivan Pavlov 
C) Abraham Maslow 
D) Sigmund Freud 
E) Karl Jung

Question 12

Describe the psychoanalytic approach to personality and the way it has been applied in consumer research.Has this approach been useful for understanding consumer behavior? Explain.

Accepted Answer

According to Sigmund Freud's psychoanaly

Question 13

Which of the following traits can be defined as an enduring tendency to strive to be better than others?

Accepted Answer

A) Competitiveness 
B) Innovativeness 
C) Agreeableness 
D) Value consciousness 
E) Impulsiveness 
A) Competitiveness 
B) Innovativeness 
C) Agreeableness 
D) Value consciousness 
E) Impulsiveness

Question 14

Stan is a marketing intern who has been asked to conduct a consumer behavior research for a fashion designer.The designer wants him to focus on a few selected customers who only buy customized products from the designer.Stan goes about his research by interacting with each customer to know more about their psychological makeup.In this instance,which of the following perspectives is Stan embracing?

Accepted Answer

A) Utilitarian perspective 
B) Self-congruency perspective 
C) Nomothetic perspective 
D) Idiographic perspective 
E) Universal perspective 
A) Utilitarian perspective 
B) Self-congruency perspective 
C) Nomothetic perspective 
D) Idiographic perspective 
E) Universal perspective

Question 15

Richard is a very social person who loves to mingle with others.He enjoys talking to people and makes friends effortlessly.Which of the following personality traits does Richard display in this instance?

Accepted Answer

A) Competitiveness 
B) Materialism 
C) Conscientiousness 
D) Introversion 
E) Extroversion 
A) Competitiveness 
B) Materialism 
C) Conscientiousness 
D) Introversion 
E) Extroversion

Question 16

Which of the following best describes conspicuous consumption?

Accepted Answer

A) It refers to the conscious decision to reduce one's material consumption. 
B) It refers to the tendency of a consumer to engage in bargaining behaviors while making purchases. 
C) It refers to the tendency of a consumer to exhibit restraint while making purchase decisions and using resources. 
D) It refers to the tendency of consumers to focus on maximizing what is received from a transaction as compared to what is given. 
E) It refers to a tendency of the wealthy to flaunt their material possessions as a way of displaying their social class. 
A) It refers to the conscious decision to reduce one's material consumption. 
B) It refers to the tendency of a consumer to engage in bargaining behaviors while making purchases. 
C) It refers to the tendency of a consumer to exhibit restraint while making purchase decisions and using resources. 
D) It refers to the tendency of consumers to focus on maximizing what is received from a transaction as compared to what is given. 
E) It refers to a tendency of the wealthy to flaunt their material possessions as a way of displaying their social class.

Question 17

The personology approach combines personality theory and motivation.

Accepted Answer

A) True 
 B)False

Question 18

Descriptions of how individual consumers differ according to specific trait or patterns of behavior are called _____.

Accepted Answer

A) individual difference variables 
B) active variables 
C) dependent variables 
D) behavioral variables 
E) socioeconomic variables 
A) individual difference variables 
B) active variables 
C) dependent variables 
D) behavioral variables 
E) socioeconomic variables

Question 19

Which of the following is a dimension of materialism?

Accepted Answer

A) Bargaining proneness 
B) Envy 
C) Value consciousness 
D) Frugality 
E) Generosity 
A) Bargaining proneness 
B) Envy 
C) Value consciousness 
D) Frugality 
E) Generosity

Question 20

Which of the following refers to a "variable-centered" approach that focuses on particular variables,or traits,that exist across a number of consumers?

Accepted Answer

A) Deontological perspective 
B) Hedonic perspective 
C) Nomothetic perspective 
D) Idiographic perspective 
E) Utilitarian perspective 
A) Deontological perspective 
B) Hedonic perspective 
C) Nomothetic perspective 
D) Idiographic perspective 
E) Utilitarian perspective

Geodemographic techniques combine data on consumer expenditures and socioeconomic variables with geographic information.

Which of the following statements about self-concept is true?

The ego differs from the id in that the ego:

Which of the following approaches to personality assumes that some traits are specific (bargaining proneness),and others are more broad (extroversion)?

Material possessions play an important part in self-expression.

PRIZM combines demographic and behavioral information in a manner that enables marketers to better understand and target their customers.

Describe the role of self-concept in consumer behavior and describe the various types of self-concepts.

Each individual has a unique personality.

Personality traits do not influence behavior.

According to the famous psychologist _____,human behavior is influenced by an inner struggle between various systems within the personality system.This approach is commonly referred to as the psychoanalytic approach to personality.

Describe the psychoanalytic approach to personality and the way it has been applied in consumer research.Has this approach been useful for understanding consumer behavior? Explain.

Which of the following traits can be defined as an enduring tendency to strive to be better than others?

Richard is a very social person who loves to mingle with others.He enjoys talking to people and makes friends effortlessly.Which of the following personality traits does Richard display in this instance?

Which of the following best describes conspicuous consumption?

The personology approach combines personality theory and motivation.

Descriptions of how individual consumers differ according to specific trait or patterns of behavior are called _____.

Which of the following is a dimension of materialism?

Which of the following refers to a "variable-centered" approach that focuses on particular variables,or traits,that exist across a number of consumers?

What Is Cb and Why Should I Care

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension,memory,and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Attitudes and Attitude Change

Group and Interpersonal Influence

Consumer Culture

Microcultures

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making Ii: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters

Exam 6: Personality,lifestyles,and the Self-Concept

Geodemographic techniques combine data on consumer expenditures and socioeconomic variables with geographic information.

Which of the following statements about self-concept is true?

The ego differs from the id in that the ego:

Which of the following approaches to personality assumes that some traits are specific (bargaining proneness),and others are more broad (extroversion)?

Material possessions play an important part in self-expression.

PRIZM combines demographic and behavioral information in a manner that enables marketers to better understand and target their customers.

Describe the role of self-concept in consumer behavior and describe the various types of self-concepts.

Each individual has a unique personality.

Personality traits do not influence behavior.

According to the famous psychologist _____,human behavior is influenced by an inner struggle between various systems within the personality system.This approach is commonly referred to as the psychoanalytic approach to personality.

Describe the psychoanalytic approach to personality and the way it has been applied in consumer research.Has this approach been useful for understanding consumer behavior? Explain.

Which of the following traits can be defined as an enduring tendency to strive to be better than others?

Richard is a very social person who loves to mingle with others.He enjoys talking to people and makes friends effortlessly.Which of the following personality traits does Richard display in this instance?

Which of the following best describes conspicuous consumption?

The personology approach combines personality theory and motivation.

Descriptions of how individual consumers differ according to specific trait or patterns of behavior are called _____.

Which of the following is a dimension of materialism?

Which of the following refers to a "variable-centered" approach that focuses on particular variables,or traits,that exist across a number of consumers?

What Is Cb and Why Should I Care

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension,memory,and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Attitudes and Attitude Change

Group and Interpersonal Influence

Consumer Culture

Microcultures

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making Ii: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters