Question 1

According to the psychoanalytic approach to personality,which of the following focuses on pleasure-seeking and immediate gratification?

Accepted Answer

A) The id 
B) The ego 
C) The superego 
D) The social self 
E) The actual self 
A) The id 
B) The ego 
C) The superego 
D) The social self 
E) The actual self

Question 2

The structural-functional theory proposes that much of consumer behavior can be explained by the match between a consumer's self-concept and the image of typical users of a focal product.

Accepted Answer

A) True 
 B)False

Question 3

The superego focuses on resolving the conflicts between the id and ego.

Accepted Answer

A) True 
 B)False

Question 4

Downshifting refers to a conscious decision to reduce one's material consumption.

Accepted Answer

A) True 
 B)False

Question 5

Which theory proposes that much of consumer behavior can be explained by the match between a consumer's self-concept and the image of typical users of a product?

Accepted Answer

A) Self-congruency theory 
B) Self-determination theory 
C) Self-verification theory 
D) Self-perception theory 
E) Self-discrepancy theory 
A) Self-congruency theory 
B) Self-determination theory 
C) Self-verification theory 
D) Self-perception theory 
E) Self-discrepancy theory

Question 6

Which of the following classifies consumers into eight distinct segments based on resources available to the consumer,as well as three primary motivations?

Accepted Answer

A) PERT 
B) AIDA 
C) VALS 2 
D) SIPOC 
E) PRIZM 
A) PERT 
B) AIDA 
C) VALS 2 
D) SIPOC 
E) PRIZM

Question 7

John gives away his old furniture to the poor and the needy whenever he buys new ones.Hence,it can be safely concluded that John is a highly materialistic consumer.

Accepted Answer

A) True 
 B)False

Question 8

Claudia reads publications such as The Wall Street Journal and other reputed dailies,and perceives herself to be knowledgeable about current affairs.Which of the following self-concepts is best reflected in Claudia's perception of herself as a knowledgeable person?

Accepted Answer

A) Possible self 
B) Ideal self 
C) Social self 
D) Extended self 
E) Actual self 
A) Possible self 
B) Ideal self 
C) Social self 
D) Extended self 
E) Actual self

Question 9

Define brand personality and explain its significance.

Accepted Answer

Brand personality refers to human charac

Question 10

All consumers have a single self-concept.

Accepted Answer

A) True 
 B)False

Question 11

A researcher studies consumer characteristics such as materialism,innovativeness,and the need for cognition together with their impact on the purchasing behavior of consumers.Which of the following refers to the approach to studying personality that the researcher is using in this instance?

Accepted Answer

A) Motivational research 
B) Trait approach 
C) BCG matrix analysis 
D) Porter's five forces analysis 
E) Personology approach 
A) Motivational research 
B) Trait approach 
C) BCG matrix analysis 
D) Porter's five forces analysis 
E) Personology approach

Question 12

Body piercings are popular forms of self-expression.

Accepted Answer

A) True 
 B)False

Question 13

The _____ focuses on the total person and the uniqueness of his or her psychological makeup.

Accepted Answer

A) hedonic perspective 
B) nomothetic perspective 
C) universal perspective 
D) utilitarian perspective 
E) idiographic perspective 
A) hedonic perspective 
B) nomothetic perspective 
C) universal perspective 
D) utilitarian perspective 
E) idiographic perspective

Question 14

THE DESIGNER CLOTHES SCENARIO
Fashion weeks in New York, Paris, and Milan featuring haughty supermodels strutting up and down the ramp generate a lot of attention for designers, especially if the collection is unique or unorthodox. But who buys these clothes? Apparently, only a small group of customers, as the celebrities seen so often flaunting designer clothing get these outfits for free in return for the publicity they generate for designers. This small group of customers comprise of women like Anna, Cindy, and Christine. Anna purchased a Balmain mini dress worth $24,000 and several other outfits because, as she stated, "I buy what I love." On the other hand, Cindy, an art enthusiast, purchased an Alexander McQueen jacket priced over $11,000. To her an apparel, besides being a work of art, also helps her form perceptions about herself. Christine, who attends high society events almost every night, wears any dress only once and in case she is attending more than one social event, changes several times in the course of a single evening. For these women, their clothing is an expression of themselves and how they want people to see them.
-Refer to The Designer Clothes Scenario.Expensive designer clothes are possessions that are very important to women like Anna,Cindy,and Christine.Which of the following consumer behavior traits are these consumers displaying?

Accepted Answer

A) Materialism 
B) Need for cognition 
C) Frugality 
D) Downshifting 
E) Low self-monitoring 
A) Materialism 
B) Need for cognition 
C) Frugality 
D) Downshifting 
E) Low self-monitoring

Question 15

Which of the following is true about consumer behavior traits?

Accepted Answer

A) Low self-monitors care deeply about what others think and say about their behaviors. 
B) Consumers with low need for cognition tend to think carefully about products,problems,and even marketing messages. 
C) Consumers with high need for cognition tend to be influenced by things like an endorser's attractiveness and cues that are not central to a message. 
D) Low self-monitors tend to care more about the functionality of products. 
E) High self-monitors are not sensitive to the opinions of others. 
A) Low self-monitors care deeply about what others think and say about their behaviors. 
B) Consumers with low need for cognition tend to think carefully about products,problems,and even marketing messages. 
C) Consumers with high need for cognition tend to be influenced by things like an endorser's attractiveness and cues that are not central to a message. 
D) Low self-monitors tend to care more about the functionality of products. 
E) High self-monitors are not sensitive to the opinions of others.

Question 16

Self-awareness refers to the positivity of an individual's self-concept.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following best describes the ideal self?

Accepted Answer

A) It represents the various possessions that a consumer owns that help him form perceptions about himself. 
B) It represents the image that a consumer would like others to have about him or her. 
C) It refers to how a consumer would like to perceive himself. 
D) It refers to the beliefs that a consumer has about how he or she is perceived by others. 
E) It refers to how a consumer currently perceives him- or herself. 
A) It represents the various possessions that a consumer owns that help him form perceptions about himself. 
B) It represents the image that a consumer would like others to have about him or her. 
C) It refers to how a consumer would like to perceive himself. 
D) It refers to the beliefs that a consumer has about how he or she is perceived by others. 
E) It refers to how a consumer currently perceives him- or herself.

Question 18

THE DESIGNER CLOTHES SCENARIO
Fashion weeks in New York, Paris, and Milan featuring haughty supermodels strutting up and down the ramp generate a lot of attention for designers, especially if the collection is unique or unorthodox. But who buys these clothes? Apparently, only a small group of customers, as the celebrities seen so often flaunting designer clothing get these outfits for free in return for the publicity they generate for designers. This small group of customers comprise of women like Anna, Cindy, and Christine. Anna purchased a Balmain mini dress worth $24,000 and several other outfits because, as she stated, "I buy what I love." On the other hand, Cindy, an art enthusiast, purchased an Alexander McQueen jacket priced over $11,000. To her an apparel, besides being a work of art, also helps her form perceptions about herself. Christine, who attends high society events almost every night, wears any dress only once and in case she is attending more than one social event, changes several times in the course of a single evening. For these women, their clothing is an expression of themselves and how they want people to see them.
-Refer to The Designer Clothes Scenario.Anna's statement,"I buy what I love," focuses on immediate gratification and is based on the _____ principle.

Accepted Answer

A) reality 
B) abstinence 
C) pleasure 
D) superego 
E) philanthropy 
A) reality 
B) abstinence 
C) pleasure 
D) superego 
E) philanthropy

Question 19

Sam recently bought a new cologne just because his favorite football star had endorsed it.In doing so,which of the following traits did Sam display?

Accepted Answer

A) High innovativeness 
B) High frugality 
C) Low need for cognition 
D) High materialism 
E) Low competitiveness 
A) High innovativeness 
B) High frugality 
C) Low need for cognition 
D) High materialism 
E) Low competitiveness

Question 20

THE DESIGNER CLOTHES SCENARIO
Fashion weeks in New York, Paris, and Milan featuring haughty supermodels strutting up and down the ramp generate a lot of attention for designers, especially if the collection is unique or unorthodox. But who buys these clothes? Apparently, only a small group of customers, as the celebrities seen so often flaunting designer clothing get these outfits for free in return for the publicity they generate for designers. This small group of customers comprise of women like Anna, Cindy, and Christine. Anna purchased a Balmain mini dress worth $24,000 and several other outfits because, as she stated, "I buy what I love." On the other hand, Cindy, an art enthusiast, purchased an Alexander McQueen jacket priced over $11,000. To her an apparel, besides being a work of art, also helps her form perceptions about herself. Christine, who attends high society events almost every night, wears any dress only once and in case she is attending more than one social event, changes several times in the course of a single evening. For these women, their clothing is an expression of themselves and how they want people to see them.
-Refer to The Designer Clothes Scenario.Cindy's _____ represents the various designer outfits that she owns that help her form perceptions about herself.

Accepted Answer

A) low need for cognition 
B) self-esteem 
C) ideal self 
D) extended self 
E) actual self 
A) low need for cognition 
B) self-esteem 
C) ideal self 
D) extended self 
E) actual self

According to the psychoanalytic approach to personality,which of the following focuses on pleasure-seeking and immediate gratification?

The structural-functional theory proposes that much of consumer behavior can be explained by the match between a consumer's self-concept and the image of typical users of a focal product.

The superego focuses on resolving the conflicts between the id and ego.

Downshifting refers to a conscious decision to reduce one's material consumption.

Which theory proposes that much of consumer behavior can be explained by the match between a consumer's self-concept and the image of typical users of a product?

Which of the following classifies consumers into eight distinct segments based on resources available to the consumer,as well as three primary motivations?

John gives away his old furniture to the poor and the needy whenever he buys new ones.Hence,it can be safely concluded that John is a highly materialistic consumer.

Claudia reads publications such as The Wall Street Journal and other reputed dailies,and perceives herself to be knowledgeable about current affairs.Which of the following self-concepts is best reflected in Claudia's perception of herself as a knowledgeable person?

Define brand personality and explain its significance.

All consumers have a single self-concept.

A researcher studies consumer characteristics such as materialism,innovativeness,and the need for cognition together with their impact on the purchasing behavior of consumers.Which of the following refers to the approach to studying personality that the researcher is using in this instance?

Body piercings are popular forms of self-expression.

The _____ focuses on the total person and the uniqueness of his or her psychological makeup.

Which of the following is true about consumer behavior traits?

Self-awareness refers to the positivity of an individual's self-concept.

Which of the following best describes the ideal self?

Sam recently bought a new cologne just because his favorite football star had endorsed it.In doing so,which of the following traits did Sam display?

What Is Cb and Why Should I Care

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension,memory,and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Attitudes and Attitude Change

Group and Interpersonal Influence

Consumer Culture

Microcultures

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making Ii: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters

Exam 6: Personality,lifestyles,and the Self-Concept

According to the psychoanalytic approach to personality,which of the following focuses on pleasure-seeking and immediate gratification?

The structural-functional theory proposes that much of consumer behavior can be explained by the match between a consumer's self-concept and the image of typical users of a focal product.

The superego focuses on resolving the conflicts between the id and ego.

Downshifting refers to a conscious decision to reduce one's material consumption.

Which theory proposes that much of consumer behavior can be explained by the match between a consumer's self-concept and the image of typical users of a product?

Which of the following classifies consumers into eight distinct segments based on resources available to the consumer,as well as three primary motivations?

John gives away his old furniture to the poor and the needy whenever he buys new ones.Hence,it can be safely concluded that John is a highly materialistic consumer.

Claudia reads publications such as The Wall Street Journal and other reputed dailies,and perceives herself to be knowledgeable about current affairs.Which of the following self-concepts is best reflected in Claudia's perception of herself as a knowledgeable person?

Define brand personality and explain its significance.

All consumers have a single self-concept.

A researcher studies consumer characteristics such as materialism,innovativeness,and the need for cognition together with their impact on the purchasing behavior of consumers.Which of the following refers to the approach to studying personality that the researcher is using in this instance?

Body piercings are popular forms of self-expression.

The _____ focuses on the total person and the uniqueness of his or her psychological makeup.

Which of the following is true about consumer behavior traits?

Self-awareness refers to the positivity of an individual's self-concept.

Which of the following best describes the ideal self?

Sam recently bought a new cologne just because his favorite football star had endorsed it.In doing so,which of the following traits did Sam display?

What Is Cb and Why Should I Care

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension,memory,and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Attitudes and Attitude Change

Group and Interpersonal Influence

Consumer Culture

Microcultures

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making Ii: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters